The eEdge myMarketing system used by Keller Williams realtors will be transitioned to a new platform developed by Market Leader. The transition is expected to launch in early March and will provide enhanced features. During the transition, existing marketing campaigns will continue without disruption and training will be provided to help users transition to the new system. The goal is to provide an improved experience for realtors.

1. Len Nevin
From: KWRI: The eEdge Team <bounce2@kw.com>
Sent: Friday, January 06, 2012 6:57 PM
To: lnevin@kw.com
Subject: Important eEdge myMarketing Update
Dear Associates,
As you may have heard today, after much careful consideration, and due to Market Leader’s
mid-2011 acquisition of SharperAgent, the decision has been made to transition the eEdge
myMarketing system to the new Market Leader platform that leverages the SharperAgent
functionality. We will begin previewing this update to Family Reunion attendees, with an
anticipated launch in early March.
Keller Williams Realty and Market Leader are confident that this transition will prove to be a
successful one, and are mutually committed to supporting you at the highest level
throughout the transition process, including:
• All existing campaigns will be extended so that there will be no perceptible change in
the eyes of your clients.
• All training documentation is being updated to reflect the system changes, including
downloadable documents and webinar-style training.
• Family Reunion breakout sessions and tech-training classes are being developed in
order to provide attendees with an advance look into the new system.
• An enhanced library of marketing campaigns and listing marketing are currently being
created and added to the new myMarketing platform.
• Providing you with an improved experience, including upgrades in the editing
functionality, and more.
In the meantime, there will be no interruption in the use of your eEdge myMarketing tools.
As more information is available, we will continue to keep you updated on this transition as
well as any steps that you will need to take.
We are thrilled at the opportunity to unveil this new version of myMarketing with enhanced
features and look forward to sharing more with you soon.
Yours in growth,
The eEdge Team
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2. Keller Williams Realty International 1221 South Mopac Expy., Ste. 400, Austin, TX, 78746
Each office is independently owned and operated.
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