Our Company Profile

2. Table of Contents
Subject Page
‐ About E‐dar 3
‐ E‐dar Services 4
‐ Seller/Buyer Promise 6
‐ Property Management 7
‐ International Exposure 8
‐ E‐dar’s Website Awards 9
‐ E‐dar’s Network 9
‐ E‐dar’s Franchise System 10
‐ Projects’ List 13
‐ Clients’ Testimonials 14
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3. About E‐dar
EDAR is the founder of online‐based real estate business in Egypt. Co‐founded in 1999 by EFG‐
Hermes S.A.E. (Egyptian Financial Group‐Hermes) an investment bank and the largest financial
securities, services and stock brokerage company in Africa and the Middle East, EDAR started
its leading real estate business with access to over 20,000 properties.
In May 2002, EDAR joined forces with a number of other leading internet based companies and
became part of LINKdotNET, an internet industry leader in Egypt and one of Orascom Telecom
group of companies. This partnership created a unique opportunity to share corporate and
internet expertise and provided our clients with highly specialized and experienced
management, research and technical teams.
In 2006, there has been a reformation of ownership. The Company was bought by the major
franchise owners who are professionals working in the real estate field. The vision of the new
owners includes making EDAR the first local real estate company, expanding the range of
services and solutions offered by the Company and developing the professional skills and
abilities of EDAR team.
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4. E‐dar Services
Appraisal
Real Estate ‐ Properties are appraised by experts certified from the General Authority of Real
Estate Financing.
Appraisals have 3 forms:
• Preliminary appraisal (by email)
• Summarized appraisal (to determine the value only)
• Certified appraisal
The form of the appraisal depends on its purpose to determine the value or to be presented to
a certain authority to get a loan or to evaluate the assets of a company.
Personal Properties ‐ In association with Mahdy Valuation Office, E‐dar presents the service of
valuation of movable (personal) properties. Appraisals have 2 forms, depending on the purpose
of the valuation report.
• Preliminary appraisal (by email)
• Certified appraisal signed by the appraiser
Consultancy
Real Estate ‐ This includes market research and feasibility studies. E‐dar has completed various
studies in the real estate market for the International Bank as well as several feasibility studies
for investment firms and major real estate companies in the Middle East in many fields
(residential – commercial – industrial – etc…)
Legal ‐ In cooperation with Al‐Ghamry & Hozaien Office for Legal Consultancy,
E‐dar presents the service of legal consultancy. Al‐Ghamry & Hozaien has a wide experience in
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5. the area of real estate in particular and investment in general. Other areas of specialization
include: contract preparation, company formation and registration processes.
Investment – E‐dar announces the service of investment consultancy. Aided by its rich database
it detects all major variables in the real estate market according to supply and demand, price
ranges and opportunities to support future prediction and investment opportunities.
Newcomers
Concierge ‐ To our valued clients, we present concierge services from a selected list of the best
importers, specialized technicians in all fields (decoration, electrical and masonry work, etc…) to
save them time and effort at convenient prices.
Relocation ‐ Our services include various fields from car rental, school and club subscription,
doctors and hospital finding, etc…)
This section is currently under construction, please email us and we will be happy to let you
know how we can help)
Mortgage
Mortgage Brokerage ‐ This is a free service that allows clients to get the necessary mortgage for
the property of their choice, after paying a down‐payment and dividing the remaining amount
on installments depending on the conditions of the mortgage company.
Mortgage Companies
1. El Masreya Mortgage Company (www.ehfc.com.eg)
2. First Taamir Mortgage Company (www.taamirmortgage.com)
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6. Seller/Buyer Promise
The Company has service commitments to property sellers and buyers as well. These services
could be summarized as follows:
Sellers
The Seller Service Promise is our commitment to sellers, to make every effort to sell your
property. As part of the Seller Service Promise, the System members agree to:
Provide a marketing system for your property.
Provide worldwide exposure by marketing your property on the internet.
Furnish a written Comparative Market Analysis to help you determine the most effective
listing price for your property.
Show your property to pre‐qualified buyers.
Submit to you all written offers as presented; assist with negotiations; and provide an
estimate of your net sales proceeds prior to acceptance.
Buyers
Buying/Leasing a property can be a complex, intimidating experience, but our professional
agent can guide you through every step of the way. With Sakan’s Real Estate Buyer Service
Promise, you will receive professional and personalized service. The Buyer/Tenant Service
Promise is our commitment to buyers, to make every effort to buy/lease your dream property.
As part of the Buyer/Tenant Service Promise, members of Sakan Real Estate agree to:
Help you in finding the best property, with access to the entire market by conducting an
ongoing search of a wide spectrum of available properties.
Perform due diligence and objective evaluation of the candidate property to determine
its positives and negatives.
Provide a detailed Comparative Market Analysis, if required to assess the market value.
Present your best interest.
Negotiate on behalf of you for the best price and terms possible.
Disclose to you any information that might influence your decision to buy.
Act with reasonable skill, care and diligence.
Provide an honest, loyal and lawful service.
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7. Property Management
“Good Property Management doesn’t Cost, It Pays”
One important role is that of liaison between the landlord and/or the management firm
operating on the landlord's behalf and tenant. Duties of property management include
accepting rent, responding to and addressing maintenance issues and advertising vacancies for
landlords. Moreover, construction management, development, repair and maintenance on a
property can also be rendered. Property manager relations’ with tenants gives a face to the
landlord and provides a buffer for those landlords desiring to distance themselves from their
tenant constituency. Scope of services defined:
Providing maintenance services to both individual and corporate
Maintenance clients including buildings, appliances, swimming pools and
landscape.
Operations
All types of renovations needed like wall paint, floor furbishing or
Renovations
changing, furniture remodeling, gardens landscape … etc
Handling both interior and exterior decoration and furniture for
Decoration & Furniture
both residential and commercial properties.
Packing & Moving Providing professional packing and moving all around Egypt.
Conducting revenues and expenses spread periodically based on
Income Statement
the client’s needs.
Payables & Receivables Handling all payables and receivables accounts on behalf of our
Financial
Management client to insure payments are made on their due dates.
Cash Flow Management Cash management aims at eliminating the chance of any deficits.
Arranging for mortgage finance needs including: purchase,
Mortgage Finance
finishing, renovations and furniture.
Ownership Clarification Obtaining official ownership certificate.
Property Registration Property registration procedures.
Legal
Conducting any type of legally binding contracts whether rent or
Contracts
sale to ensure our client’s proper presentation.
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8. International Exposure
Event Profile:
The Homebuyer Show is the place to discover how
to realize that dream of owning your own home.
The Homebuyer Show is the longest running
property show in the UK. Visitors attend The
Homebuyer Show because they know they will
find the property, related services and expert
advice required to make their next purchase
happen.
Visitor's Profile:
Agents and brokers, architects, bankers, engineers
and planners, consultants, corporate property
managers, corporate and private investors,
developers, facility managers, insurers,
institutional investors, investment bankers,
lawyers, property managers, property media,
regional bankers, property industry suppliers and
specialists are the target visitors.
Exhibitor's Profile:
Profile for exhibit includes Property Developers,
Property Development Consultants, Architects,
Designers, Urban Planners, Major Contractors,
Project Management Companies, Banks and
Financial Institutions.
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9. E‐dar’s website Awards
ANNUAL "AUC" AWARD
SLIVER AWARD Internet Life Magazine
For Best Website Best Real Estate Website
Development 2001
E‐dar’s Network
Neighborhood Company Address
Head Quarters E‐DAR 1 Makram Ebied – Nasr City
Maadi SAKAN 15B Road 206 – Degla
Mohandessin FIRST CLASS 1 Adan st. – Mohandessin
Naser City HTG 30 Abu Dawoud El‐Zahery
New Cairo STYLE 70 Road 7o – El‐Hay El‐Tany
Shorouk City & 5th Settlement IMAGE 16 El‐Madfaeya Bldg – Ard El‐Golf
Hurghada & Sahl Hashish SEA VIEW Touristic Center, Villages Road
Alexandria AMLAK 426 El‐Horreya Avenue, Roushdy
North Coast EDAR 7 Southern Marina Bldgs, Gate 4
6th of October AMLAK El‐Hay El‐Motamayez – Gamgoum Mall (2)
[Dubai, “First Vision” Alliance]
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10. EDAR Launches its New Franchise System
(Cairo, Egypt, Mar. 2002)‐EDAR franchise system introduces an incentive for real estate
professionals to get involved in their industry and to offer their clients a higher standard of
service while promoting their own business. “We believe the real estate market in Egypt shows
great potential. A franchise can be profitable and professionally rewarding especially with
EDAR, which is the leading real estate marketing company in Egypt today.” commented Tareq
Ali, EDAR Chairman. “We seize this opportunity to invite top caliber real estate marketing
companies to become part of the EDAR growing network and share in its benefits.”
A few reasons for buying an EDAR franchise:
Ø facilitates faster growth due to EDAR tested marketing programs and
operational systems
Ø is less risk to your invested capital
Ø reduces your operating expenses
Buying an EDAR franchise provides a proven method of doing business. The EDAR trademark
of delivering service with the highest standards of professional integrity provides an
immediately recognizable value with the customer, creating that initial ongoing support so you
don’t have to reinvent the wheel to be successful.
Our network, renowned for our top producers and for providing quality service to consumers
has continued to grow. At the same time, so have our technical and professional training
support programs grown making EDAR a dynamic force in real estate education and
technology.
EDAR® REAL ESTATE FRANCHISE SYSTEM
Why a franchise?
Franchising can be very Profitable to your business as it offers a number of significant
benefits and solutions in terms of expansion capital, local unit management and time to
market. Franchising is nothing more or less than a business strategy for getting and
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11. keeping customers. It is a marketing system for creating an image in the minds of
customers about the company's products or services. Franchising is a network of
interdependent business relationships that allows a number of people to share brand
identification, a successful method of doing business, and a strong marketing and
distribution system. This is fundamentally why you buy a franchise, to minimize risk and
give yourself the best possible chance to succeed.
Why should I buy a real estate franchise in Middle East?
If you are planning on opening a real estate business in Middle East, a franchise offers
a great deal more stability to the owner, operator and investor. Franchising is without
a doubt one of the most successful business concepts available.
The real estate business is a very promising sector in Middle East, It's is a fast growing
industry especially With all those governmental measures that are taken in order to
create an attractive business environment. In this context it is worth pointing out that
the many governments are currently working on issuing the mortgage law. This new law
will provide home ownership for a large sector of the society by offering long‐term loans
and at the same time protecting the rights of all involved parties. The law will increase
real estate development by encouraging capital investments and improving what's being
offered in the residential and commercial arena. This law will certainly help charge the
market and create more liquidity. One of the laws objectives is to create new cycles and
policies for the real estate industry.
In this regard, franchising in the real estate market in the Middle East will give you an
opportunity to benefit the advantages of a fast growing business with a much lower
risk factor.
Why is Franchising with e‐dar a smart choice?
EDAR is proudly the founder of the on‐line‐based real estate business in Middle East.
We are providing services to ‐currently, over 30,500 properties in Egypt. “E‐dar.com”
has developed its in‐house business‐to‐business, business to customer, web site and
database according to the latest standards in business‐driven dot com companies.
And in addition of the online services, e‐dar has lately expanded its range of activity to
include a new customer support service by acting in the home selling process as a real
estate agent. In this context, e‐dar is currently providing its employees with a highly
developed training program. It is also integrating an advanced software that would
allow optimize real estate marketing on the web.
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12. Franchising with e‐dar gives you the added advantage of brand name and logo
recognition, marketing and advertising efforts of a collective group and yet the ability to
independently own and operate your business.
The E‐dar Franchise System:
When you purchase an e‐dar franchise, you are joining forces with the first consumer brand
in real estate. Your franchise makes you a part of Egypt's largest real estate marketing
company. Once put, as part of the e‐dar system you will be able to benefit from these
services:
E‐DAR Real Estate Franchise System Developed on International Standards.
An advanced Real Estate training program by EDAR Virtual University∙ A
sophisticated Real Estate management software∙ Professional Real Estate
Marketing support∙ Edar Real Estate Franchise Program Manual∙ “E‐dar.com” is
the No#1 Real Estate website in Egypt∙ Edar Real Estate and home magazine ∙
Edar panoramic virtual tour for Real Estate∙
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13. Projects’ List
1. Ain Bay (Ain Sokhna) ‐Degla & Galala Co.
2. Ain Resort (Ain Sokhna) ‐Degla & Galala Co.
3. Ain Valley (Cairo/Alex. Desert Road) ‐ Degla & Galala Co.
4. Al Rabwa (Sheikh Zaied) ‐Alexandria for Contracting Co.
5. Arab Contractors Towers (Rod El Farag) ‐ Arab Contractors Co.
6. Bellagio (New Cairo) ‐ Al Arabia Real Estate Development Co.
7. Cairo Festival City (New Cairo) ‐ El Fatin Co.
8. City View (6 of October City) ‐Degla & Galala Co.
9. Darah Gardens (Sheikh Zaied) ‐ Al Ahly Real Estate Development Co.
10. Dyar (5 Settlement) ‐ Al Ahly Real Estate Development Co.
11. El Rehab (El Rehab City) ‐ Alexandria For Contracting Co.
12. Flowers Park (Cairo Suez Road) ‐ Arab Contractors Co.
13. Golf Porto Marina (North Coast) ‐ Amer Group
14. Greens (Sheikh Zaied) ‐ Dora Group
15. Hacienda (North Coast) ‐Degla & Galala Co.
16. Hadayek El Mohandessin (Sheikh Zaied) ‐ Dora Group
17. Hyde Park (New Cairo) ‐ Damac Properties Co.
18. Katameya Gardens (New Cairo) ‐ North Africa Co.
19. Katameya Hills (5 Settlement) ‐ Al Ahly Real Estate Development Co.
20. Laguna Vista (Sharm El Sheikh) ‐ Balbaa Group
21. Le Reve (New Cairo) ‐ Al Arabia Real Estate Development Co.
22. MAC Paradise (Alexandria) ‐ MAC Co. For Real Estate Investment
23. Magawish Resort (Magawish) ‐ EDAR Sea view properties.
24. Medows Park (Sheikh Zaied) ‐ Al Arabia Real Estate Development Co.
25. Mountain View (Ain Sokhna, North Coast, Sahl Hashish) ‐ Mountain View Co.
26. Park Avenue (Cairo/Alex. Desert Road) ‐ Damac Properties Co.
27. Porto El Sokhna (Ain Sokhna) ‐ Amer Group
28. Porto Marina (North Coast) ‐ Amer Group
29. Samra Bay (Hurghada) ‐ Resort Alliance Co.
30. Seif Plaza (Alexandria) ‐ Seif Co. For Real Estate Investment
31. Seif Towers (Alexandria) ‐ Seif Co. For Real Estate Investment
32. Shourok 2000 (Shourok City) ‐ Dora Group
33. Sidi Mostafa (North Coast) ‐ North Coast for Investment Co.
34. Smouha Terrance (Alexandria) ‐ Solik Co. For Real Estate Investment
35. Topaz (Ain Sokhna) ‐ Al Arabia Real Estate Development Co.
36. Up Town (Mokatam) ‐ Emaar Misr Co.
37. Zayed 2000 (Sheikh Zaied) ‐ Dora Group
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14. E‐dar’s Client Testimonials
Here are just a few examples of what some clients have said about EDAR real estate services. All the
original testimonials are bona‐fide and kept in our files for reference.
“I would like to thank you for the best services I received and for the quick expedition in finalizing the
property deal. I wish you good luck”
Mrs. Nagla’a El‐Hadidi
“…Thanks for the help in finding the right property for our company in such a short time”
Mustafa Abdel Bari, HR Manager, Mena for Touristic & Estate Investment
“…We received a good help in selling the properties we built in a short time…thank you”
Sami Abdel Monem, Vice Chairman, Arabian Co. for Real estate Inv. & Dev.
“…We received an extraordinary service in locating the right office building for our organization in
Zamalek…we thank you for your committed good service on time”
ProNet, a subsidiary of Raya Holding
“…They located the specified premises that we are having now…good service and taking care of
clients…we thank you and wish you success”
LOOK Information technology
“…Thanks for locating the right office building in Mohandessin…keep up the good work”
M. Zaki Younis, Chairman, Moonlight for Trading, Caterpillar Distributor
“…Your commitment in providing the best service assisted us in moving quickly to our new Mohandessin
office building that you located…”
Talal M. Ekail, Finance Manager, Nile Investments Securities
“..I would like to thank all the team members of EDAR for supporting a new concept in the real estate
business in Egypt and for developing this system to better serve the customer. I really admire your
proficiency in your business.”
Yasser Hussein, Commercial Manager, Hassan Helmi Co.
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