Monetizing big data internet of things beginner level cx c

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Explaining how to monetize big data, internet of things and customer experience in illustrative example.
Audience: management, technology, analysts, data scientists, investors, geeks, venture capital
MRHoffman simply describes the millions of opportunities available to capture the value created by the digitalization of everything and describes the roles and potential roles of many of the stakeholders, particularly customers.
Hoffman speaks to the opportunities for various stakeholders to broker connections, information, offers, messages, intelligence and surveillance as green field internet of things opportunities.
Hoffman proposes a substantial market exists where customers information is protected and masked and where businesses bid for their time, a connection based on the customer's projected value. Think of an ebay type commercial market where business bid for 30 minutes of Mrs. Smith's available time while she waits for her daughter at the mall...
Hope this presentation stimulates some innovative opportunities for you.
Please comment, share, enhance, download.
mrhoffman at clientxclient

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Monetizing big data internet of things beginner level cx c

  1. 1. Exposing the Value & Innovation Embedded in Interactions for All Stakeholders* * Beginner level introduction to monetizing the internet of things combining big data, business intelligence, machine learning and © 2002. All rights reserved. ClientXClient Inc. customer & stakeholder centric value model
  2. 2. Interactions Passive © 2002. All rights reserved. ClientXClient Inc. Active
  3. 3. Interactions – Generate Value in Active & Passive mode (Big Data Opportunity) Passive Active Location Profile Connections Etc. Screen Sender Action Message Location Etc. © 2002. All rights reserved. ClientXClient Inc.
  4. 4. Interactions – Generate Value to Array of Stakeholders (Big Data Opportunity) Vendor/3rd Party Capture Groupon Counter X? Ad sensor capture Profile Connections Etc. Passive Active Location Profile Connections Etc. Screen Sender Action Message Location Etc. © 2002. All rights reserved. ClientXClient Inc.
  5. 5. Interactions – Generate Value to Array of Stakeholders (Big Data Opportunity) Vendor/3rd Party Capture Groupon Counter X? Profile Connections Etc. A few years ago, Twitter took SXSW by storm. Then it was such location-sharing services as Foursquare and Gowalla. This year, passive-location apps like Highlight and Glancee were generally understood to be the belles of the ball. These services link to your Facebook accounts, run in the background on your phone, and then alert you when friends or friends of friends are in your close proximity. – SXSW commentary BusinessWeek © 2002. All rights reserved. ClientXClient Inc.
  6. 6. Who are Stakeholders in These Interactions? Vendor/3rd Party Capture © 2002. All rights reserved. ClientXClient Inc.
  7. 7. Who are Stakeholders in These Interactions? Vendor/3rd Party Capture Customer Cell Carrier 3rd Parties (explicit) 3rd Parties Information © 2002. All rights reserved. ClientXClient Inc.
  8. 8. Where does value reside and how do carriers/wifi hosts monetize? Vendor/3rd Party Capture Value embedded in interactions is multiplied in context and by stakeholder © 2002. All rights reserved. ClientXClient Inc.
  9. 9. Cell Carriers as Network of Stakeholders (Can same be said for search provider? (ah…yep!)) • Households  Individuals  Devices  Network of things  Network of relationships - Company’s (customers)  Individuals  Devices  Network of things  Network of relationships - Advertisers - Commercial Partners - Financial Partners - Healthcare Partners - Etc. © 2002. All rights reserved. ClientXClient Inc.
  10. 10. Monetize Interactions on Behalf of Stakeholders, Monetize Interactions and Information Surrounding Interactions • • • • • • • • • • • • Brokers of Screens Brokers of Devices Broker of Households Broker of Individuals Broker of Events Broker of Locations Brokers of Relationships Brokers of Privacy Brokers of Confidential Information Brokers of Connections Brokers of Commerce Brokers of Information (big data) © 2002. All rights reserved. ClientXClient Inc.
  11. 11. Broker of Confidential Information Stakeholder Value Monetization Customer Household Consolidation, convenience, visibility Protect: risk $ Share: Individual Consolidation, convenience, visibility Cell Carrier/network Pricing Customer Service Carrier Partner Security, verification Reduced cost, match to individual need, modeling Advertiser Targeting, modeling Increase awareness, reduced cost per conversion © 2002. All rights reserved. ClientXClient Inc.
  12. 12. Customer – What’$ in it for me?...NOW! © 2002. All rights reserved. ClientXClient Inc.
  13. 13. Understand Your Users •Demographics •Behavior •Interests – Monetizing the flow of granular information for each stakeholder © 2002. All rights reserved. ClientXClient Inc.
  14. 14. Time of Day 8% Games – Cards & Casino Books & Reference 7% Weather 6% Percent of Activity 5% 4% 3% 2% 1% Medical 0% Primetime © 2002. All rights reserved. ClientXClient Inc. Source: Flurry Analytics
  15. 15. Reward Customer as Stakeholder in “Customer Network” – The Biggest, Most Obvious Secret to Untapped Value Customer-centric membership program works for customer as equal stakeholder in program.  Customer earns as stakeholder with commercial partners  Customer visibility to information – monetized – market value and customer governed Customer Centric Loyalty Value Proposition • Monetize customer information on customer’s behalf • Syndicate interactions – bidding • Refine information/learning for customers & advertisers, others (health, publishers, info, etc.) • Capture information for learning, reporting © 2002. All rights reserved. ClientXClient Inc.  Commercial enterprises bid for access to interaction  Customer thresholds, value, interchanges visible to customer
  16. 16. Client x Client Service Offerings Our teams address the full spectrum of services from strategic, advisory, technology specification & integration, BI measurement & monitoring, staff transformation: education & training for alignment between business, IT, customers and stakeholders. Strategy Consulting Services Ideas to solutions to outcomes differentiated through deliverables mapped to customers and stakeholders . Advisory Consulting Services Outcome centric solutions addressing opportunities mapped to resources and process differentiated by frameworks designed for continuous improvement. and transparency Systems Integration Services Provide application architecture and development, project management, implementation and integration. © 2002. All rights reserved. ClientXClient Inc.
  17. 17. VISUALIZE ORGANIZE MONETIZE OPTIMIZE Customer Experience Matrix CxC Matrix Customer Process TM: Awareness Identification Selection Purchase Use Support Branch Retail Company Process TM: Events Field Sales Call Center Web Email Direct Mail Affiliate Partner Wholesaler 3rd Pty web Outdoor Community © 2002. All rights reserved. ClientXClient Inc. All rights reserved. Client X Client 908.350.3012 Return
  18. 18. CLIENTxCLIENT Think Like a Customer! Customer Worthy, Why and How Everyone in Your Organization Must Think Like a Customer Synopsis: “Think like a customer” as a method to uncover untapped opportunities, solve business problems and create sustainable, differentiated value: The customer is the final arbiter of success. mrhoffman@CLIENTxCLIENT.com or call 908.542.1134 cell . © 2002. All rights reserved. ClientXClient Inc. All rights reserved. Client X Client 908.350.3012

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