E-marketing refers to applying marketing principles online, especially via the internet. It involves both direct and indirect marketing using various technologies to connect businesses with customers. E-business covers a broader scope than e-commerce, including customer relationship management, business partnerships, e-learning, and electronic transactions within an organization. Secure Electronic Transfer (SET) is a standard for secure credit/debit card transactions online endorsed by major players. Common e-payment methods include one-time payments for online shopping, recurring payments for bills, and automatic bank payments. Business models include business-to-business, business-to-consumer, and business-to-government.

1. 2010- section- A
1. WHAT IS E-MARKETING?
Electronic marketing refers to the application of marketing principles and techniques via
electronic media and more specifically the Internet. The terms eMarketing, Internet
marketing and online marketing, are frequently interchanged, and can often be
considered synonymous.
E-Marketing is the process of marketing a brand using the Internet. It includes both
direct response marketing and indirect marketing elements and uses a range of
technologies to help connect businesses to their customers.
2. WHAT IS E-BUSINESS?
Electronic business, commonly referred to as "E-business" or "e-business", is
sometimes used interchangeable with E-commerce. E-commerce constitutes the
narrower definition of buying, selling, transferring or exchange of products and services,
between businesses, groups and/or individuals using the internet, and intranets. E-
business covers a broader definiton and includes e-commerce, customer relations
management (CRM), business partnerships, "e-learning and conducting electronic
transactions within an organization
3. WHAT IS SET?
SECURE ELECTRONIC TRANSFER is a standard that will enable secure debit/ credit card transactions
on the Internet. SET has been endorsed by virtually all the major players in the electronic
commerce arena, including Microsoft, Netscape, Visa, and Master-card.
4. WHAT ARE THE DIFFERENT E-PAYMENT METHODS?
a. one-time customer-to-vendor payment is commonly used when you shop online at an
e-commerce site, such as Amazon
b. You make a recurring customer-to-vendor payment when you pay a bill through a
regularly scheduled direct debit from your checking account or an automatic charge to
your credit card.
c. To use automatic bank-to-vendor payment, your bank must offer a service
called online bill pay.
5. WHAT ARE DIFFERENT TYPES OF BTOB MODELS?
a. Business to business
b. Business to consumer
c. Business to government

2. 6. WHAT IS INTRANET?
a. A network based onan internet belonging to an organization, usually a corporation, accessible only
by the organization's members, employees, or others with authorization. Like the Internet itself,
intranets are used to share information.
7. WHO ARE GREYHAT HACKERS?
a. A grey hat in the hacking community refers to a skilled hacker whose activities fall
somewhere between white and black hat hackers on a variety of spectra.They usually do
not hack for personal gain or have malicious intentions, but may be prepared to
technically commit crimes during the course of their technological exploits in order to
achieve better security.
8. WHAT SO SMTP AND FTP STANDS FOR?
SMTP- SIMPLE MAIL TRANSFER PROTOCOL
FTP- FILE TRANSFER PROTOCOL
9. WHAT IS A PROTOCOL(TWO TYPES OF PROTOCOL)?
An agreed-upon format for transmitting data between two devices. The protocol determines the
following:
The type of error checking to be used data compression method, if any
How the sending device will indicate that it has finished sending a message
TWO TYPES OF PROTOCOL:-
a. File transfer protocol (FTP)
b. Hypertext transfer protocol (http)
10. WHAT IS ENCRYPTION AND DECRYPTION?
Encryption is the process of translating plain text data (plaintext) into something that
appears to be random and meaningless (ciphertext). Decryption is the process of converting
ciphertext back to plaintext.
11. WHAT IS INSTANT MESSAGING?
A type of communications service that enables you to create a kind of private chat room with
another individual in order to communicate in real time over the Internet, analogous to a telephone
conversation but using text-based, not voice-based, communication. Typically, the instant messaging
system alerts you whenever somebody on your private list is online. You can then initiate a chat session with
that particular individual.

3. 12. WHAT ARE THE APPLICATIONS OF MOBILE COMMERCE?
a. finance sector
b. telecommunication sector
c. service/ retail sector
d. information sector
13. WHAT IS L/C?
A letter from a bank guaranteeing that a buyer's payment to a seller will be
received on time and for the correct amount. In the event that the buyer is unable to
make payment on the purchase, the bank will be required to cover the full or remaining
amount of the purchase.