The presentation discusses ITC's e-Choupal initiative, which created virtual marketplace hubs in Indian villages. Launched in 2000, e-Choupal now benefits over 4 million farmers across 14 states. It allows farmers to directly transact with processors via village kiosks operated by local farmers trained as "Sanchalaks". E-Choupal has improved crop quality and introduced a new supply chain system that provides farmers real-time market prices and access to technology, increasing their incomes and rural living standards. The initiative has helped rural communities through knowledge sharing and new agricultural techniques while fostering local entrepreneurship.
IFA fills the gaps in access to critical information need by providing precise and localized information on crop advisory, introduction and availability of input supplies, on demand enquiries, weather forecast in pre-harvest and the market price information (with analytics) in the post-harvest period; through SMS and Mobile platform. Also, IFA as a platform connects the farmer to their localized extension agencies, input suppliers, market traders and agricultural expert. The localized content in local Nepali language helps the farmer make timely, action oriented decisions on their farms. The platform also aims to benefit the Agri Input companies in selling their wide range of products and services through our app and help Extension Agencies spend less effort and money connecting to farmers.
IFA fills the gaps in access to critical information need by providing precise and localized information on crop advisory, introduction and availability of input supplies, on demand enquiries, weather forecast in pre-harvest and the market price information (with analytics) in the post-harvest period; through SMS and Mobile platform. Also, IFA as a platform connects the farmer to their localized extension agencies, input suppliers, market traders and agricultural expert. The localized content in local Nepali language helps the farmer make timely, action oriented decisions on their farms. The platform also aims to benefit the Agri Input companies in selling their wide range of products and services through our app and help Extension Agencies spend less effort and money connecting to farmers.
Presentation done by Parameswaran Iyer, CEO NITI Aayog, Government of India on "LiFE: India Walking the Talk on Climate Action" at #TheIndiaDialog on February 23 at Stanford University. The #TheIndiaDialog was organised by Institute for Competitiveness and US Asia Technology Management Center at Stanford University
Presentation done by Parameswaran Iyer, CEO NITI Aayog, Government of India on "LiFE: India Walking the Talk on Climate Action" at #TheIndiaDialog on February 23 at Stanford University. The #TheIndiaDialog was organised by Institute for Competitiveness and US Asia Technology Management Center at Stanford University
3. Choupal is hindi word.It means village gathering
place.’E’ here stands for electronic so village meeting
place on a electronic platform.
It is a virtual market place where formers can transact
directly with a processor and can realize better price
for their products.
4. Introduction:
Started in June 2000
Targeted on 38000 villages
Promoted by Y.C.Devewshwar, Chairman ITC
Brainchild of S.Sivakumar
Developed by ITC Agri business divison
Benefits 4 million farmers of Indian village
Farm linkage in 14 states
7. Benefits to the villagers
Easy transportation
High productivity
Real market price
Advanced technology
Easy transaction
8. Benefits of this over the year:
Trust
Trained sanchalak
ITC need not invest in buildings
Good productivity
9. Contribution of the agriculture to the
economy :
Income level will increase in rural area
Standard of living in rural area
Increase the level of production
