Business can learn important lessons from observing nature. Nature demonstrates that organisms must evolve or die if they cannot perform or adapt. Similarly, businesses need to build minimal viable models and evolve with market needs to outperform competitors. Performance, not attributes, determines survival. Wastage has no place in nature or business - everything has utility. Like animals prioritizing survival, businesses must work hard to grow but fiercely defend themselves if threatened. Ultimately, nature provides solutions to problems and its study can benefit business.