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E-Business MBA …  Welcome
Liz Craig …  [email_address]
 
Help Hotels + Hotel Groups  – Internet Revenue
Working together …  Online
Working together …  Online http://e-zmba.blogspot.com/
 
 
 
 
 
E-Business Environment …
E-Business Environment …  Customer in Charge
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Next Session …  The Long Tail
 
 
Demand  – Requests for your inventory
 
 
Demand  – Who requests, when
Demand  – Sources Previous year history – on that DAY -Rooms occupied -Cancel -No Show -Turned Away -Bought Alternative Dates -Bought Alternative Inventory – 3rd Party Groups Above…plus -non-confirms – competitive alternatives
Demand  – External Factors Area events – repeat + 1 time Economic Factors Out of area events Traffic changes – transport volume Destination Promotion Area Attraction – changes Competitive Strategy
Demand Patterns  – Using Restrictions to change the patterns
 
 
Booking Pace  – When is the request for  inventory made… Booking window
Booking Pace …  by customer type Group vs. business traveler
 
 
 
Booking Pace …  Key RM decisions Ahead of pace ….  Optimum Restrictions
 
Booking Pace …  Key RM decisions Behind pace ….  Alternative customer groups Discounting + Value Add
Next Week …..  Quiz Calculations Key Concepts
Online Collaboration  Center www.hotelrevmax.ning.com [email_address]

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