The aim of the Thank You Solidarity campaign was to create a new image of the heritage of Solidarity – the social movement of 10 million people, that helped topple communism in Eastern Europe. The campaign was the first step of reconciling a divided society, the result of political involvement in this aspect of Polish history. Its aim was the commemoration of the 30th anniversary of the worker’s strikes, which resulted in securing autonomous trade unions and creating the first structures of an independent government. The results of the campaign in the media were impressive: articles describing the campaign appeared in all four main Polish daily newspapers. Poland’s largest free daily – Metro – dedicated its entire front page to the campaign (with pictures of people with badges and “Thank you Solidarity” notes.

1. Thank you Solidarity by

2. SITUATION

3. 30 YEARS AGO… Solidarity, full name: IndependentSelf-governingTrade Union "Solidarity" is a Polish trade union federation founded in September 1980 at the Gdańsk Shipyard, and originally led by Lech Walesa

5. In the 1980s it constituted a broad anti-bureaucratic social movement

6. The government attempted to destroy the union during the period of martial law in the early 1980s

7. In the end it was forced to start negotiating with the union

9. CHALLENGE Reviving the myth andemotionalapproach tothe events of the August of 1980

10. CHALLENGE Particularlyimportantwas reaching youngpeople, to whom the creation of Solidaritywas just a historicalevent

11. OBJECTIVES

14. OUR TASKS Encourage Poles to show their support for the Solidarity movement Revivediscussion aboutthe idea of Solidarity Public engagement to wearing a badge and thinkaboutSolidarity’sideals Interesting media in the subject of the 30th anniversary of August 1980 Encouragepeople to uploading a photograph onto the European Centre of Solidarity fanpage Celebrities’ engagement into action

15. FIRST STAGE

16. LECH WALESA Lech Walesa wrote special letter to encourage to join our inititative

17. HEROES OF SOLIDARITY Badges were distributed through media, while people who had original badges from the Solidarity movement were encouraged to wear them

18. OUR MESSAGE

19. POLISH JOURNALISTS Polish prominent journalistswanted to join to our action

20. POLISH ACTORS AND MUSICIANS All celebritieswanted to be withus

21. ATHLETES …boxers, sailors, runners…

22. EURO PARLIAMENT MEMBERS Supported us Polish politics in Brussels

23. FACEBOOK Everyone could joined and thank Solidarity

24. SECOND STAGE

25. MAIN STREET OF WARSAW We encouraged people on the streets to thank Solidarity

26. MAIN STREET OF GDAŃSK We encouraged people on the streets of Gdansk, where Solidarity began

27. SHIPYARD We made pictures in historical shipyard in Gdańsk, which was the arena for events that changed the face of the world

28. THIRD STAGE

29. BILLBOARD Out of all the pictures, that were selected abillboard was created on which the pictures of people formed the Solidarność word

30. RESULTS

33. RESULTS Internet users showed their support for the campaign on the ECS fansite – the number of fans grew five times in just that month Many young people discussed about Solidarity, comented, uploaded photos, have taken part in our initiative…

35. Big discussion in social media and daily media

36. Great fun

37. A lot of pictures with the historical meaning