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TÜRKİYE’NİN DEĞİŞMEYEN RENGİ
TÜRKİYE’NİN DEĞİŞMEYEN RENGİ
Yaşamın Tüm Renklerinde.
İnandığımız için başarıyoruz.
Hep varız,hep lideriz.
TÜRKİYE’NİN DEĞİŞMEYEN RENGİ
Farklıyız ;
İnanıyoruz
Başarılıyız;
Üretiyoruz,
Lideriz;
Biz bir aileyiz.
Renk,Hissetmektir
Dünya Boya Piyasasının İlk 15 Firması
1.Akzo Nobel Hollanda
2. PPG Industries ABD
3. ICI Group İngiltere
4. Sherwin-Williams ABD
5. Henkel Almanya
6. Dupont Performance Coating
7. Valspar ABD
8. BASF Coating Almanya
9. RPM, Inc ABD
10. Sigma Kalon
11. Nippon Paint
12. Kansai Paint
13. H.B. Fuller ABD
14. Rohm and Haas
15. Benjamin Moore
Türkiye Boya Piyasasının İlk 5 Firması
1.DYO Boya Fabrikalrı A.Ş.
2. Betek Boya ve Kimya Sanayi A.Ş
3. Marshall Boya Ve Vernik Sanayii A.Ş.
4. Polisan Boya San. ve Tic. A.Ş
5. ÇBS Boya Kimya Sanayii ve Ticareti A.Ş.
VALSPAR PAINTS
“Bring the beautiful ,durable color,to home.”
“Now,The Colors of life can last a lifetime.”
“The beauty goes on”
Global rakiplerin kullanıdıkları sloganlara örnekler
Akzo Nobel
“Let’s Color”
A Worldwide intiative to transform gray spaces with in colorful paint”
“Your gateway to a world of color”
PPG INDUSTRIES”
“The voice of colors”
“Silken touch ”,It’s what you really want”
BASF PAINTS
“A Passion for coatings.”
Türkiye’deki rakiplerin kullandıkları sloganlar.
Betek“Filli Boya”
Üretici firma BETEK’tir ama reklamin da destegiyle öyle bir hal almistir ki
“Filli Boya”, firmanin adinin önüne gecmistir.
“Türkiye’nin en Büyüğü; Filli Boya”
“En güzel Boya Filli Boya.”
“Boyacı Zanaatcıdır”
“Maharet Boyacıda”
* boyacı zanaatcıdır ve Maharet Boyacıda,temaları eleştirmenler tarafından büyük tepkiler almıştır.
Firmanın güvenilirliğini zedelediği düşünülmüştür.
Nitekim yanınızda marifetli bir boyacı yoksa bizim boyalarımız pek bir işe yaramaz algısı verilmiştir.
POLİSAN
“Zamanı durduran teknoloji.”
“Yıllarca Genç Kalır.”
“Türkiye’nin gülen yüzü.”

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Dyo Boya Fabrikaları Yeni Marka Kimliği

  • 2. TÜRKİYE’NİN DEĞİŞMEYEN RENGİ Yaşamın Tüm Renklerinde. İnandığımız için başarıyoruz. Hep varız,hep lideriz.
  • 3. TÜRKİYE’NİN DEĞİŞMEYEN RENGİ Farklıyız ; İnanıyoruz Başarılıyız; Üretiyoruz, Lideriz; Biz bir aileyiz. Renk,Hissetmektir
  • 4. Dünya Boya Piyasasının İlk 15 Firması 1.Akzo Nobel Hollanda 2. PPG Industries ABD 3. ICI Group İngiltere 4. Sherwin-Williams ABD 5. Henkel Almanya 6. Dupont Performance Coating 7. Valspar ABD 8. BASF Coating Almanya 9. RPM, Inc ABD 10. Sigma Kalon 11. Nippon Paint 12. Kansai Paint 13. H.B. Fuller ABD 14. Rohm and Haas 15. Benjamin Moore Türkiye Boya Piyasasının İlk 5 Firması 1.DYO Boya Fabrikalrı A.Ş. 2. Betek Boya ve Kimya Sanayi A.Ş 3. Marshall Boya Ve Vernik Sanayii A.Ş. 4. Polisan Boya San. ve Tic. A.Ş 5. ÇBS Boya Kimya Sanayii ve Ticareti A.Ş.
  • 5. VALSPAR PAINTS “Bring the beautiful ,durable color,to home.” “Now,The Colors of life can last a lifetime.” “The beauty goes on”
  • 6. Global rakiplerin kullanıdıkları sloganlara örnekler Akzo Nobel “Let’s Color” A Worldwide intiative to transform gray spaces with in colorful paint” “Your gateway to a world of color”
  • 7. PPG INDUSTRIES” “The voice of colors” “Silken touch ”,It’s what you really want” BASF PAINTS “A Passion for coatings.”
  • 8. Türkiye’deki rakiplerin kullandıkları sloganlar. Betek“Filli Boya” Üretici firma BETEK’tir ama reklamin da destegiyle öyle bir hal almistir ki “Filli Boya”, firmanin adinin önüne gecmistir. “Türkiye’nin en Büyüğü; Filli Boya” “En güzel Boya Filli Boya.”
  • 9. “Boyacı Zanaatcıdır” “Maharet Boyacıda” * boyacı zanaatcıdır ve Maharet Boyacıda,temaları eleştirmenler tarafından büyük tepkiler almıştır. Firmanın güvenilirliğini zedelediği düşünülmüştür. Nitekim yanınızda marifetli bir boyacı yoksa bizim boyalarımız pek bir işe yaramaz algısı verilmiştir.
  • 10. POLİSAN “Zamanı durduran teknoloji.” “Yıllarca Genç Kalır.” “Türkiye’nin gülen yüzü.”