Do it like the "DevOps Unicorns" Etsy, Facebook and Co: Deploy more frequently. But how and why? Challenges? Deploying Software Faster without Failing Faster is possible through Metrics driven Engineering. Identify problems early on using a "Shift-Left in Quality". This requires a Level-Up of Dev, Test, Ops, Biz See some of the metrics that I think you need to look at and how to upgrade your engineering team to produce better quality right from the start