The document outlines a social media marketing campaign for a company called DynamiCars that sells electric cars and portable batteries. The 30-day campaign aims to increase brand awareness, popularity, and sales through a video advertisement promoting the company's environmentally friendly and affordable electric car design. Key performance indicators include the number of views, likes, shares, and comments generated across Facebook, YouTube, Twitter and Instagram.

1. Social Media Marketing &
Analytics(DynamiCars)
Low Jun Wei(112585X)
Lee Gah Fai(110962J)
Evangeline Teng(113290N)
Tang Hui Wen(113840D)

2. Agenda
 Company Information
 Website Goals
 Products and Services
 Competitor Analysis
 Branding
 Intellectual Property and Core Competencies
 Our Campaign
 Video Demonstration

3. Company Information
 Company Name : DynamiCars
 Duration Of Campaign : 30 Days
 Business Goals : Increase
 Brand Awareness
 Popularity
 Sales

4. Website Goals
 Number Of Views
 Number Of Likes
 Profit

5. Product/Services
 Electric Car
 Portable Battery
Target Audiences
 Aged 19 - 30
 People living in HDBs

6. Competitive Survey
 Social Media Platforms

7. Branding
 Environmental friendly electric cars
 Affordable
 Elegant design

8. Intellectual Property and Core
Competencies
 Brand Identity
Car and car parts
 Technology
High capacity electric chargeable & portable car battery
 Design
Ergonomically car design

9. Our Campaign
Cars of Next Generation
 A advertisement video to promote our brand and products
 Objective
 Gain awareness of our brand and our products.
 Channel
 Facebook – Video & Screenshot
 YouTube - Video
 Twitter - Screenshot
 Instagram - Screenshot

10. Our Campaign
 Expected Outcomes
 Gain awareness
 Facebook – Number of shares & comments
 YouTube – Number of views
 Instagram – Number of comments
 Gain popularity
 Facebook – Number of likes
 YouTube – Number of likes
 Twitter – Number of retweet
 Instagram - Number of likes
 Higher popularity -> Higher sales

11. Video demonstration