DX Solution for Holistic Brand Experience 대한에이앤씨(대한A&C)는 축적된 경험과 인사이트를 바탕으로 광고비즈니스의 차세대 트렌드에 대응하는 융합 브랜딩 & 커뮤니케이션 솔루션을 제공하고 있습니다.

1. Works

2. Works
DAEHAN A&C is a Global Advertising Agency specializing in
Marketing and Communication Convergence.

3. WorksHistory
2009
Established a local
subsidiary in shanghai,
China
Chosen as the
“Most innovative
company”
by korea smba
Launched brand
development
R&d center
2010
Established a
local subsidiary in
guangzhou, china
2007
2011
Established
korea-China joint
Company
“Sum marketing group”
in shanghai, China
launched a russian
insight team
within the r&d center
Certified as “global
design firm capability
reinforcement project”
by motie
(Ministry oftrade,
Industry & energy)
2012
2013
Selected as a desired
case for “global design
firm capacity
Enhancement project”
by motie
(Ministry oftrade,
Industry & energy)
Award for the
“Outstanding global
business” on the 50th
trade day by the
President
Global agency
contract with p&g
Chosen as a
“rising star” company
by kodit
Chosen as the
“Innovativetechnology
company” by korea
smba
2014
Beijing branch in
China established
2002
2003
Awarded “Best
Partnership Prize”
by l’oreal korea
Became a member
of international pop
association
(U.S. Popai)
1993
DAEHAN A&C
founded
1999
Launches the overseas
advertisement division
Chosen as an
official partner of
L’oreal
1998

4. Works
2012
HankookMasters
Global SI Manual Guide
2011 2012
NESCAFE Dolce Gusto
Bus Shelter Advertisement / SI Guideline / OOH AD
2010
LGMobileShop
Global SI Manual Guide
2013
2013
LSNetworks KIHU
BI / SI Manual Guide
2014
GLSI
SolutionToolkit
recent awards
SK-II PiteraHouse
Pop-up Store Brand Guide
LGMobile
L- Style BI Manual Guide
2004
Awarded the Bronze Prize for
“Consumer Electronics” and
“Entertainment Counter Display
Permanent” by The POP Show
“Design of the Times 04”
2005
Awarded the Silver Prize by the
Global Shop OMA for “Philips”
/ Awarded Bronze Prize by
the Global Shop OMA for
“L’oreal” / Awarded the Gold
Prize by the POP show “Design
of the Times 05” for “Philips”
2006
Awarded Gold Prize for BI &
Package Design by Kellogg’s
International Marketing
Award for “Cereal Story”
Selected as “MAIN-BIZ” by
Small and Medium Business
Administration
2010
Certified Good Design Award for
“SAMSUNG Fire Station”
Certified Good Design Award for
“HANKOOK TIRE Master’s Shop
Guideline”
2011
Certified Good Design Award
for “NESCAFE Dolce Gusto
Store Identity Guideline”/
Awarded grand top Good
Design Award for “NESCAFE
Dolce Gusto Special Bus
Shelter AD”
2013
Certified Good Design Award
for “SK-II Pitera House : POP-
UP Store” / Certified Good
Design Award for “1-Day
ACUVUE Define®
UV Tester Ad”
/ Certified Good Design Award
for “KIHU Brand Identity &
Store Identity Guideline Set”
2014
Awarded “IF Award” for
GLSI(GLocal Store Identity)
Toolkit Selected as “INNO-BIZ”
by Small and Medium Business
Administration.

5. Works
Daehan A&C Seoul
Daehan A&C Beijing
Daehan A&C Shanghai [Sum Marketing Group]
Daehan A&C Guangzhou
Headquarters
Seoul, korea
China - branch
Beijing, shanghai, guangzhou
joint venture
company
[Sum Marketing Group]
Shanghai
Global Branch
Resident Employee in hà nôi

6. Worksmajor clients

7. Worksorganization
Insight Creative
innovative Brand
Communication
Procurement & Management
Moment Of Truth
dAEHAN experience laboratory

8. Worksservice
Marketing Research &
Brand Consulting
TargetSurvey
FGI/FGD
InsightAnalysis
BrandAudit
BrandWorkshop
BrandConsulting
BrandManagement
Marketing Planning &
Brand Strategy
BrandingStrategy
IMCStrategy
MPRStrategy
DigitalCampaign
ExperientialContents
SpaceMarketing
ShopperMarketing
Promotion&Exhibition
Creative & Holistic Design
BrandNaming
BrandSlogan
BrandDesign
KeyVisual
ViralContents
DigitalContents
IMCCampaign
ServiceDesign
SpaceDesign
In-storeToolKit
Production &
Global Management
Prototype
Installation
Inspection
Demonstration
Operation
QualityControl
Integrated
Media Planning
MediaMix&Buying
NewMediaDevelopment
MediaTracking
MediaAnalysis
TripleMediaManagement

9. C o n v e r g e n t D X S o l u t i o n s

10. brand shop
&
fmot

11. prada▶ brand shop
Our Role
Space Strategy
Space Design
VM Design
Fixture detail design
Manufacture
Construction

12. salomon▶ brand shop
Our Role
Experiential Contents
Architecture Design / Space Marketing
Space Strategy / Space Design
VM Design / Contents Planning
Promotion Design / Media contents develop
Media installation / Visual Contents
In-store Tool Kit / Installation
Construction

13. eight seconds▶ brand shop
Our Role
Space Strategy
Space Design / VM Design
Contents Planning / Promotion Design
Visual Contents / In-store Tool Kit
Installation / Construction

14. Julius Meinl▶ brand shop
Our Role
Space Strategy
Space Design / VM Design
Contents Planning / Promotion Design
Visual Contents / Installation
Construction

15. etude house▶ brand shop
Our Role
Experiential Contents
Architecture Design
Space Marketing / Space Strategy
Space Design / VM Design
Contents Planning
Promotion Design

16. DAVI▶ brand shop
Our Role
Space Strategy
Visual Asset Development
Space Design
In-store Tool Kit
VM Design
1Tester Bar
2 Highlight attractiveness
Key product & LOGO /
Repetition display of product
3 Promotion
4 Unit & Small tool kit
5 Key Product
1 2 3
4
5

17. olay▶ brand shop
Our Role
Space Strategy
Space Planning
Design Concept Development
Design System Development
VM Manual Guide

18. La Cure Gourmande Our Role
PR Strategy / Contents Planning
Key Message / Attraction Contents
Space Design / VM Design
Construction / Installation
PR Event / Digital Marketing
▶ brand shop

19. sk-ii▶ festive fmot
Our Role
Space Design
VM Design
Contents Planning
In-store Tool Kit
Construction
Installation

20. sk-ii▶ OND FMOT
Our Role
VM Design
Promotion Design
Visual Contents
In-store Tool Kit
Installation

21. Our Role
Space Design
VM Design
Contents Planning
In-store Tool Kit
Construction
Installation
sk-ii▶ FMOT vm

22. Our Role
Space Strategy
Space Design
VM Design
Contents Planning
Construction
bvlgari▶ vm fmot

23. event
&
promotion

24. SK-II Pop-up Store
Pitera House Season 1
SK-II Pop-up Store Pitera House Season 3
SK-II Pop-up Store Pitera House Season 2
SK-II Pop-up Store Pitera House Season 4
sk-ii▶ pitera house Pop-up Store Our Role
Campaign Strategy
Contents Planning / Emblem
Key Message / Key Visual Asset
Development / Venue Setup / Space Design
Development / Attraction Contents
Trial Device / Art Collaboration
Co – Marketing / PR Event
Outdoor Activity / Digital Marketing
New Channel Sales Link

25. sk-ii▶ pop-up store
Our Role
Campaign Strategy
Contents Planning
Emblem / Key Message
Key Visual Asset Development
Venue Setup / Space Design Development
Attraction Contents / Trial Device
Co – Marketing / PR Event
Digital Marketing
New Channel Sales Link

26. 2
3
4
1
sk-ii▶ pitera house season 2 event
Our Role
Contents Planning
Key Message
Design Developmen
Event Promotion Execution
Digital Marketing

27. Our Role
PR Strategy
Experiential Contents
Shopper Marketing
Space Design / VM Design
Contents Planning
In-store Tool Kit / Construction
Installation / PR event
sk-ii▶ miracletree

28. sk-ii▶ miracletree pictorial
Our Role
PR Strategy
PR Event
VM Design
Attraction Contents

29. sk-ii▶ miracletree
Our Role
Experiential Contents
Shopper Marketing
Space Design / VM Design
Contents Planning
In-store Tool Kit / Construction
Installation

30. Our Role
Contents Planning
Key Visual Asset Development
Venue Setup
Space Design Development
Attraction Contents / Trial Device
PR Event / Outdoor Activity
New Channel Sales Link
sk-ii▶ mega event

31. Our Role
Space Strategy
Space Design
Promotion Design
Visual Contents
Installation
Construction
sk-ii▶ boutigue spa

32. aveeno▶ Brand pop-up store
Our Role
PR Strategy /
Contents Planning /
Key Visual Asset Development /
Venue Setup /
Space Design Development /
Attraction Contents /
PR Activity / Art Collaboration /
Co – Marketing
PR Strategy / Contents Planning /
Key Visual Asset Development /
Venue Setup / Space Design De-
velopment /
Attraction Contents / PR Activity
Art Collaboration / Co – Marketing

33. neutrogena▶ play winter campaign
Our Role
Contents Planning
Key Message
Design Developmen
Event Promotion Execution
Digital Marketing

34. blance & eclare▶ pop-up store booth
Our Role
Experiential Contents
Space Strategy
Space Design / VM Design
Contents Planning / Visual Contents
In-store Tool Kit / Installation
Construction / PR event

35. ▶ christmas event
Our Role
Space Strategy
Space Design
VM Design
Contents Planning
Construction
Installation
PR event
cartier

36. cartier▶ valentaines event booth
Our Role
Space Strategy
Visual Asset Development
Space Design
Construction
Installation
Activity Execution

37. ▶ mega event booth
Our Role
Contents Planning
Key Visual Asset Development
Venue Setup
Space Design Development
Attraction Contents
Trial Device
PR Event
clarins

38. ▶ Color Me Rad seoul promotion
Our Role
Campaign Planning
Key Message
Design Development
Promotion Execution
Digital Marketing
neutrogena

39. Our Role
Campaign Strategy
Contents Planning / Key Message
Key Visual Asset Development
Venue Setup / Space Design Development
Attraction Contents / Co – Marketing
PR Event / Outdoor Activity
Digital Marketing
New Channel Sales Link
▶ winter promotion & brand space
neutrogena

40. CLEAN
& CLEAR▶ BUS promotion
Our Role
Campaign Strategy
Contents Planning / Key Message
Key Visual Asset Development
Channel Setup / Space Design
Development / Attraction Contents
Trial Device / Co – Marketing
PR Event / Digital Marketing
New Channel Sales Link

41. kolon-
common
ground▶ Brand Launch Showcase
Our Role
Experiential Contents
Space Strategy / Space Design
VM Design / Installation art
Contents Planning / Promotion Design
Visual Contents / Art Collaboration
Installation / Construction
PR event

42. snow
leopard▶ Brand Launch Showcase
Our Role
Key Message
Design Development
PR Event Operation
Digital Marketing

43. ▶ OASIS Launch Showcase
ACUVUE Our Role
Key Message
Design Development
PR Event Operation
Digital Marketing

44. exhibition

45. ▶ seoul motorshow_2013
Our Role
Experiential Contents
Space Strategy / Space Design
VM Design / Contents Planning
Visual Contents
Installation / Construction
hyundai

46. ▶ beijing motorshow_2012
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction
hyundai

47. ▶ mias motorshow_2013
hyundai
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction

48. ▶ ganescom_2012
nexon
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction

49. jyj
Our Role
Experiential Contents
Space Strategy
Space Design
Contents Planning
Visual Contents
▶ fan exhibition_2012

50. ▶ wcd exhibition booth
Our Role
Contents Planning
Key Message
Design Development
Costruction / Installation
Event Promotion Execution
neutrogena

51. p & g▶ wcd exhibition booth
Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
Construction / Installation
Activity Execution

52. Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
Construction / Installation
Activity Execution
aveeno▶ Exhibition & Brand Showroom

53. Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
VM Design
L’oreal▶ CBE Exhibition in CHINA

54. Acuvue▶ Eye Define Studio 2.0 Potable Version
Our Role
Contents Planning
Key Message
Design Development
Digital Device Development
Digital Marketing

55. identit y
&
key visual

56. MIZON▶ Brand Identity & Package System
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide

57. ▶ Brand Identity & Package System
MIZON
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide

58. ▶ Brand Identity & Package System
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide
MIZON

59. ▶ GLSI Case
Design based on GLSI (Glocal Store Identity design toolkit) _Korean shop Design based on GLSI (Glocal Store Identity design toolkit) _Russia shop
Our Role
Brand Positioning
Brand Strategy
Design System Development
Space Strategy by GLSI
Space Design / VM Design
Contents Planning / Visual Contents
MIZON

60. GIORGIO ARMANI▶ Cosmetic PRTool Kit
Our Role
Contents Planning
Key Visual Asset Development
Key Message / Editorial
Package System Development

61. neutrogena▶ key visual
Our Role
Communication Strategy
Creative Idea
Key Message Development
Visual Development

62. johnson`s▶ key visual
Our Role
Communication Strategy
Creative Idea
Key Message Development
Visual Development

63. Works
thank you !

64. Works
Beijing, China
Rm.2107, Block A, Focus Square, Fu Tong East Street No.6,
Wangjing Area, Chaoyang District, Beijing China, P.T.100102
Tel 86 10 8472 3360/61 Fax 86 10 8472 3076
Shanghai, China
A1406, 319 Xianxia Rd, Farglory,
Shanghai, China, P.T. 200051
Tel 86 21 6235 1418
Guangzhou, China
Room No.1705, Building No.2D12,Lingnan New world, No.26 Jijun
Street, Baishun South Road, Baiyun Avenue North, Guangzhou City,
Guangdong Province, China P.T. 510440 Tel 86 20 6215 5706
SEOUL, Korea [Headquarters]
5F Choyang Annex,
5 Samil-daero 6-gil, Jung-gu Seoul, Korea
Tel 82 2 2273 6000 Fax 82 2 2263 4032