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Christophe POUILLE
20 Years of sales and marketing
              experience for a profitable growth


• Drive for results

• Strategic agility

• Customer focus




                  • Selective & mass-market experience
                  • Wholesale & Retail distribution expertise
                  • Multi-products / Categories competencies
                  • International adaptability
                  • Functional & operational jobs
Strong Brands Experience


 Luxus            Premium          Mass
Brands             Brands         Brands
                    S.I.A             Ariel
Guerlain
                   Johnny         M. Proper
Hennessy           Walker
                                  Pampers
                   Gordon’s
  Dom                gin           Orangina
Pérignon                          Schweppes
                    Möet &
                   Chandon            Kodak
Strong Multi-Channels Experience


Mass-Market           Selective                Retail
                     Distribution
-Hypers & Supers -Independent           -Stand alone
                 Retailers              stores in:
CWT, Agenor                             France, Italy, Spain,
                                        Belgium, Sweden
                 -Perfumeries
Carrefour        chains: Douglas        -Department
                                        stores:
Cora              -Drugstores: Müller   Harrod’s, KaDeWe,
                                        Galeries Lafayette,
                                        Selfridges, Inno, Karstadt,
Leclerc           -C&C Métro            De Bijenkorf


Intermarché       -Horeca, discos...    -Web: BtoB, BtoC,
                                        Vente-privé.com
Key Learning




• Respect the DNA of the Brand
• Do not make compromise on quality
• Dare
• Get passion
• Manage and lead
• Deliver
Home decoration

  Experience

                  6
Since 1963, from a passion      Consider the
to a   powerful reality         Brand DNA

        Sonja
        Ingegerd
        Andersson            Passion
                                 Energy
                              Creative
Product differentiation / Design



Strong creative edge
with constant renewal
Animate the Brand at P.O.S.




Pastel Passion                        Cape Cod




Retro                Loft         Latin Summer
Put the brand into scene in the street




                               10
Position the brand name through Flagships




                              11
Sell Concepts & not only Products
Shop in Shop / Flower Bars / Corners
Opening new Markets - Russia

Opening Event at the French embassy
                                        Show Room




                                      Metropolis
                                       Mall -
                                      Moscow
Opening new Markets - Poland

  Opening Event                       Flagship
                                        Store




            Show Room & Press Event
Perfumes & Cosmetics

     Experience

                       15
Successful launches & promotions
Combine scenography, show &
  press support for success




                      17
Last, a „Maison Guerlain“ Corner …




                         18
… an incomparable jewel




                          19
Elle – Duft Star Awards winner




                          20
Gala




       21
Cosmopolitan – Winner Prix de Beauté




                            22
Wine & Spirits

 Experience
                 23
Communicate on Luxe & french
      “Art de Vivre”




                       24
Be an “Ambassador” of your brand




                                   Sud-Ouest -
                                   Janvier 2003 -
Soft Skills

Christophe POUILLE
Jogg to go over your limits!
Celebrate the Rugby Values




                             Plaisir (78)
                             Rugby Folklo
Keeping roots
Thank You

            30

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