Dwell exhibits challenges typical of a fast-growing furniture retailer, including low brand awareness compared to market leaders. Cross-channel marketing and digital marketing efforts are underdeveloped, while the customer database needs constant fueling. The internal website focuses on stock but lacks customer reviews and effective search functionality to reduce barriers to purchase.
How Evenflo Expanded Their eCommerce Marketplace StrategyTinuiti
Walmart is poised to be an emerging player in digital advertising and a viable channel for brands expanding beyond Amazon — especially for advertisers who invest early. Discover different ways to advertise your products on Walmart.com and the benefits of expanding onto this marketplace. Discover how our client Evenflo increased return on ad spend (ROAS) by 231% and significantly improved their CTR for Sponsored Products on Walmart.com. Be an early mover and diversify your marketplace presence.
Marketing is dead: long live product marketingJohnny Russo
In a world where traditional interrupt-driven, un-targeted, sales-oriented marketing is no longer effective, the nature of marketing has fundamentally changed. As marketing has changed, so has the role of product marketing. This webinar will discuss how smart Product Marketers are using inbound marketing, content, and social media. Can product marketing save marketing from itself?
How do your customers feel? Which way do you invite them for next visit? Turn any physical store visit into digital lead which can be easily managed using your existing CRM.
Try MReply and change the game!
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
How Evenflo Expanded Their eCommerce Marketplace StrategyTinuiti
Walmart is poised to be an emerging player in digital advertising and a viable channel for brands expanding beyond Amazon — especially for advertisers who invest early. Discover different ways to advertise your products on Walmart.com and the benefits of expanding onto this marketplace. Discover how our client Evenflo increased return on ad spend (ROAS) by 231% and significantly improved their CTR for Sponsored Products on Walmart.com. Be an early mover and diversify your marketplace presence.
Marketing is dead: long live product marketingJohnny Russo
In a world where traditional interrupt-driven, un-targeted, sales-oriented marketing is no longer effective, the nature of marketing has fundamentally changed. As marketing has changed, so has the role of product marketing. This webinar will discuss how smart Product Marketers are using inbound marketing, content, and social media. Can product marketing save marketing from itself?
How do your customers feel? Which way do you invite them for next visit? Turn any physical store visit into digital lead which can be easily managed using your existing CRM.
Try MReply and change the game!
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
IT-factory smart solutions and products for hotels based on indoor navigation and localization using beacons:
- Promotions and mobile coupons with complementary or additional services
- Virtual Desk with leading to rooms and other places, confirmation of arrival, booking online
- Ordering services onilne
- Interactive games: Let's meet at the hotel, Escape Room
- Schemes of movement - statistics and reports
More information and contact on our website: http://www.it-factory.pl/
There are numerous marketing areas of specialization. One of the most critical, and often confusing, is Product Marketing.
This short presentation will help you quickly and easily understand what product marketing is, where it sits within the organization, and what it does.
Describes how product / industry marketing must evolve to ensure marketing effectiveness, i.e. sales and marketing success, in an increasingly crowded marketplace. Content is based upon my personal insight, marketing a range of high tech. product products and services, for a number of companies across the TMT sector.
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
The internet in marketing strategy
Week 5 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
The slides refers various modes and methods for business planning, organisation, and idea implementation along with the management of strategic behaviors.
Today’s B2B landscape is facing a paradigm shift from business to business to human to human, leading to 5 key challenges for businesses to overcome. Vivaldi brand-building experts share winning approaches to tackle these challenges to unlock growth opportunities. If you're interested in learning more, please contact us at: hello[at]vivaldigroup.com
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
Growth Hacking Workshop - Selfnation Case StudyLuke Szkudlarek
A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns.
This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab.
I have made this Presentation/Project (Project WeLike) during my course of PGDM in Marketing Management from Welingkar Institute of Management Development & Research. Do share your valuable opinions over this...
Using Digital Content for Business development & Marketing: Embrace the Chang...VISHAL CHANDRA
#Clientengagemnt and new #leadgeneration is an essential KRA for Business Development professionals.
Marketing Trends at the end of 2020 — Are completely different than projected at the beginning of the year.
- In-person meetings are non-existent.
- Cold calling is out of the question.
- Companies are adhering to work-from-home directives,
meaning offices where customers and prospects should be,
stand empty.
- Phones go unanswered; voicemail messages unheard.
#DigitalTransformation had started few years ago but #covid has brought this change faster.
Senior business development people suddenly have found themselves being unskilled and unaware of basics of #digitalcontent management .
This short presentation discusses the problems faced by Senior Business development professionals and gives an overview of the gaps that need to be bridged. Essentials tips to upgrade and what to avoid have been highlighted.
Need to find more distributors or retailers for your trading company in China? Our informative seminar on digital marketing for trading companies shows you how in 4 simple steps.
ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores
Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.
Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/
=============================================
For more information about Retail Suite:
Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph
IT-factory smart solutions and products for hotels based on indoor navigation and localization using beacons:
- Promotions and mobile coupons with complementary or additional services
- Virtual Desk with leading to rooms and other places, confirmation of arrival, booking online
- Ordering services onilne
- Interactive games: Let's meet at the hotel, Escape Room
- Schemes of movement - statistics and reports
More information and contact on our website: http://www.it-factory.pl/
There are numerous marketing areas of specialization. One of the most critical, and often confusing, is Product Marketing.
This short presentation will help you quickly and easily understand what product marketing is, where it sits within the organization, and what it does.
Describes how product / industry marketing must evolve to ensure marketing effectiveness, i.e. sales and marketing success, in an increasingly crowded marketplace. Content is based upon my personal insight, marketing a range of high tech. product products and services, for a number of companies across the TMT sector.
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
The internet in marketing strategy
Week 5 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
The slides refers various modes and methods for business planning, organisation, and idea implementation along with the management of strategic behaviors.
Today’s B2B landscape is facing a paradigm shift from business to business to human to human, leading to 5 key challenges for businesses to overcome. Vivaldi brand-building experts share winning approaches to tackle these challenges to unlock growth opportunities. If you're interested in learning more, please contact us at: hello[at]vivaldigroup.com
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
Growth Hacking Workshop - Selfnation Case StudyLuke Szkudlarek
A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns.
This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab.
I have made this Presentation/Project (Project WeLike) during my course of PGDM in Marketing Management from Welingkar Institute of Management Development & Research. Do share your valuable opinions over this...
Using Digital Content for Business development & Marketing: Embrace the Chang...VISHAL CHANDRA
#Clientengagemnt and new #leadgeneration is an essential KRA for Business Development professionals.
Marketing Trends at the end of 2020 — Are completely different than projected at the beginning of the year.
- In-person meetings are non-existent.
- Cold calling is out of the question.
- Companies are adhering to work-from-home directives,
meaning offices where customers and prospects should be,
stand empty.
- Phones go unanswered; voicemail messages unheard.
#DigitalTransformation had started few years ago but #covid has brought this change faster.
Senior business development people suddenly have found themselves being unskilled and unaware of basics of #digitalcontent management .
This short presentation discusses the problems faced by Senior Business development professionals and gives an overview of the gaps that need to be bridged. Essentials tips to upgrade and what to avoid have been highlighted.
Need to find more distributors or retailers for your trading company in China? Our informative seminar on digital marketing for trading companies shows you how in 4 simple steps.
B2B Product Management by Bizongo Co-Founder & CTOProduct School
From this presentation you will learn about B2B Product Management, why UX is more important for a B2B company and why building a product which is a part of user ecosystem is crucial for Product/ Market fit.
Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIACollective Academy
Hassan Yassine, Co-founder and CMO of GAIA Design, shares some characteristics of Digitally Native Vertical Brands and his experience building one in an Emerging Market such as Mexico.
B2B Online Marketing Agentur China HAMKAI.pdfHAMKAI GmbH
Mehr zum B2B Marketing in China Wir bieten nicht nur eine breite Perspektive auf Ihr digitales B2B-Marketing in China, sondern legen auch Wert auf die perfekte Durchführung des Programms. Zum Beispiel werden wir im On Page SEO-Prozess der Website den Inhalt jedes Metatitels von drei Personen überprüfen, von denen unser CEO die letzte Person ist, die die Überprüfung durchführt.
Unser Team ist ein internes Team, und unsere Teammitglieder werden von Herrn Kai Ding, dem Gründer von HAMKAI, streng geschult, bevor sie arbeiten können. Wir setzen keine ungelernten Werkstudenten oder Praktikanten ein. Unser Team pflegt eine gute Zusammenarbeit mit der Zentrale in Deutschland und Ihrer Niederlassung in China. Wir sind zuversichtlich, Ihr B2B-Marketing in China auf ein neues Level zu heben.https://www.hamkai.de/b2b-onlinemarketing-china/
Looking to Evolve your Business Beyond D2C? Here’s the Playbook.Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. The situation
1.
Low brand awareness vs market leaders
–
–
2.
Small store portfolio (still learning how to drive stores eg POS, store planning ? etc)
Competitive, crowded market place. (Dwell starting from low cost base?)
Cross channel marketing not developed...Where is the international shop?
–
–
3.
Store to web...Store to mobile....Catalogue to web...Kiosks.....
Offline material does not push cross channel
Digital marketing under developed
–
–
–
4.
Signs of an SEO programme, PPC under exploited (evidence of brand bidding)
Active in affiliate – other channels appear unused eg retargeting, Google shopping
Social channels behind market and customer use
Internal Web platform is easy to browse with stock focus. Web = 30% of business
–
–
–
5.
Lacks customer reviews and effective searchandising
Barriers to purchase inc NO reserve & collect, NO range/bundle pages – Ltd home delivery offer
Site not “traded”, lacks up sell and cross sell
Customer database needs constant fuel (mail order heritage)
–
–
–
Database 2.5m, Active customers 200k, Total customers 300k
Clear focus on mass email and sms, although collection not aggressive online/instore
Customer loyalty ladder is key in driving repeat purchase – BOP, AOF of profitable contacts
2
5. Poor signage not a great start for customer journey.
In store experience lacking flow and POS
Nottingham
Birmingham
5
6. App allows barcodes to be scanned in-store to access product information, reviews
and the catalogue. Out of stock products can be ordered for collection or delivery
using the app...Dwell approach not optimal
6
7. In store wifi drives investment in m-commerce but also DATABSE BUILD
7
8. Digital marketing is a science but needs to be profitable with clear
objectives – is PPC not delivering an ROI........How is it measured?
•
Limited PPC spend
–
Brand bidding.....
•
No sign of free
Google shopping
•
Attribution
modelling or last
click
8
9. Evidence of some SEO work, suggesting link building programme is in place
9
10. Customer product reviews – undeniably influential.
Drives community proximity and product development
10
11. Searchandising is about delivering
search results that drive sales
Search = 5 results
Browse = 12 results
Customers shop by colour
Customers shop by product
(What about Dwell Kitchens?)
Colour option too late in journey, Mega Menu’s under
used Taxonomy needs review
11
12. Quick up sell and ATV limited through lack of bundling......
Easy buying/add to basket for products in a range
12
13. Delivery charges should at least be upfront...
Collect options..lacking. Reserve allows customers to touch and feel &
guarantees stock = warm lead for database
13
14. No sign up on home page..
How important is an email address really?
14
16. CRM approach is dependent on great customer service
Data approach can then develop a loyalty ladder to drive lifetime value
AOF & BOP = average order frequency and breadth of purchase
Sofa
Kitchen
Loyal (B3)
Bought 2
Bedding
Bed
Rug
Bought 1
Chair
Contact –
not Bought
Lapsed
16
17. International development is now much less risky and requires less investment.
Payment options enable multi currency approaches with delivery abroad
17
18. 1.
Proposition = in stock, contemporary, affordable furniture
Dwell exhibits typical challenges of a fast growing business...
.
Low brand awareness vs market leaders
–
–
2.
Small store portfolio (still learning how to drive stores eg POS, store planning ? etc)
Competitive, crowded market place. (Dwell starting from low cost base?)
Cross channel marketing not developed...Where is the international shop?
–
–
3.
Store to web...Store to mobile....Catalogue to web...Kiosks.....
Offline material does not push cross channel
Digital marketing under developed
–
–
–
4.
Signs of an SEO programme, PPC under exploited (evidence of brand bidding)
Active in affiliate – other channels appear unused eg retargeting, Google shopping
Social channels behind market and customer use
Internal Web platform is easy to browse with stock focus. Web = 30% of business
–
–
–
5.
Lacks customer reviews and effective searchandising
Barriers to purchase inc NO reserve & collect, NO range/bundle pages – Ltd home delivery offer
Site not “traded”, lacks up sell and cross sell
Customer database needs constant fuel (mail order heritage)
–
–
–
Database 2.5m, Active customers 200k, Total customers 300k
Clear focus on mass email and sms, although collection not aggressive online/instore
Customer loyalty ladder is key in driving repeat purchase – BOP, AOF of profitable contacts
18
19. The
brief:
Grow demand
Grow the database
Agenda:
Situation
Approach
Appendix
Site Review
Social Review
Store review
Saj Bhojani
25. Dwell have a small presence on Facebook and Twitter. FB in
particular appears unmanaged and lacks database collection
Facebook
Twitter
Dwell
3,727
1,872
Dunelm Mill
20,104
1,456
25
26. Many of the posts and threads on Dwell’s Facebook and Twitter are
relating to customer service issues:
26
27. Dwell category landing pages are very basic and just feature the
sub-categories
Dunelm category pages have promotional category carousels and
merchandise zones
27
28. Dwell don’t have bundle pages – they have an ‘Also in this range’
merchandise zone on the relevant PDP pages.
28
30. Dwell does not offer a customer review functionality.
30
31. Limited cross selling functionality. ‘Recently viewed’ on every PDP.
No YML or YMN.
Current offer
button in website
header.
Recently viewed
items with
scrolling function.
31
32. Visible estimated back in stock date for out of stock items. Email
when back in stock request functionality on PDP.
Email when back in stock
request functionality on
PDP.
Estimated due back
in stock date on
category page.
32
33. Messaging should be updated in line with promotional activity
Urgency does drive call to
action and end of
promotions are strong
relevant messages
Messaging is the same on the 12th
and 13th of March..now mid week
33
34. Dwell make use of a catalogue to drive sales. There is currently a
prize draw incentive to encourage customers to request a catalogue
34
35. Dwell are doing well from natural search - performing above their
weight when it comes to SEO and this is giving them a
disproportionately large share of traffic in the online market
35
36. It appears Dwell have deployed an SEO campaign that is developing
significant backlink activity – expected to be taking a decent share
of non-branded natural search traffic as a result
The most important measures are Domain Authority & Linking Root
Domains – Dwell currently have a DA 30% higher than Dunelm
Dwell
Dunelm Mill
36
"For many purchases, shoppers find the best advice comes not from family and close friends but from strangers who have similar interests or who embody a lifestyle the shopper aspires to achieve."
"For many purchases, shoppers find the best advice comes not from family and close friends but from strangers who have similar interests or who embody a lifestyle the shopper aspires to achieve."