The document discusses strategies for a local newspaper to expand its audience and operations digitally. It mentions increasing the quantity and quality of content, developing new services like a job portal for young people, and generating revenue through commercial offerings. The newspaper aims to appeal to both digital and print readers by emphasizing basic reporting and local stories while also innovating on digital platforms.

1. The local paper`s way to a larger audience
The newsroom is going to increase quantity and quality – at the same time

3. LOVE ME. THIS WAY. 56 042 shared the love story in social media

6. One weekend – three drink-and-drive accidents

7. Nice speed
of innovation!
3 days from idea
to launch of
a new service

8. Low-key launch
-the audience will help you improve

9. «STORY OF THE MONTH» in Journalisten

10. http://www.budstikka.no/nyheter/her-er-de-skjulte-skole-forskjellene-politikerne-i-berum-ikke- snakker-om-1.8037849

11. NOT IN OUR BACK YARD
Basic, quality reporting
never goes out of style
Digital or print: a customer choice

12. «Journalism within eyesight»
write about «the itches» and taboos in ordinary peoples lives
44 600 local readers, an ordinary Monday We wrote – very concretely - about «The Elephant in the room»
We look for young heroes This time: criticizing adult behavior

13. FRONT PAGES ARE IMPORTANT – they are brand builders, part of digital growth

14. - going digital, also by developing commercial services
-National leads generating service
2014: - 1 million users in Norway
- income growth over 80 %
- and with a healthy profit..
-Job portal for young people (15-25)
2014: - 16 000 registered local profiles
- Potential as a national service? - Start up