This document discusses a pioneering weather technology from 1982 and the growth of a digital media company's audience and monetization strategies. It notes that the technology delivered local weather data to TVs in an innovative way for its time. It then outlines the company's large daily smartphone audience that now exceeds many major media outlets. Finally, it examines the company's three monetization strategies of mid-roll video ads, branded video content, and website advertising revenue and provides an example of potential earnings from mid-roll ads.

2. ThisistheGreatestPieceofTechnology
YouWillSeeAllWeek

4. •Wefiguredouthowtodeliverlocal
weatherdatatoyourTV
•Atricknoonehasreplicatedtothis
day
•OTT,30yearsbeforeitwascool
ItLooksEasyNow,ButThisWasInsanelyDifficultin1982

7. Webroadcastover3,000minutes
each
monthonfacebooklive
ThisisHowStrongHurricane
Matthew’sWindsAre
NotetoBreitbart:ClimateChange
isReal,StopUsingourVideosto
LietoAmericans
LIVE:HurricaneMatthewfrom
Space

8. AUDIENCEHASBECOMEMASSIVE
DAILYSMARTPHONEAUDIENCE
WEATHERCOMPANY:25
TWITTER:14
ESPN:11
CNN:
NYTIMES:7

9. Butwehaveaproblem…

14. RocketsareCool
Demographics
Topics
VideoViews

15. Crazimals
Demographics
Topics
VideoViews

16. Crazimals
Demographics
Topics
VideoViews

17. BRB
Demographics
Topics
VideoViews

18. Ok.Congrats.You’reaGenius.
You’reGrowingFacebook’sBusiness

19. 3RoadstoMonetization(whatweusedtocall
money)
Midroll:Youbetterbringthescale
BrandedContent:Moneysweet,dealflowslow
OldSchool:Wehavethisthingcalledawebsite

20. MidrollMath
$2ECPM
1/3ofusersgetto30secmark
=$70kper100Mviews
Sponsored
Website

21. BrandedVideo

22. Website