This document provides a summary of Le Phuong Minh Duy's career experience and qualifications. It outlines his 10 years of experience in business development, sales management, and product management roles in the IT industry. Key responsibilities have included managing business in Central and Highland Vietnam for Intel, developing new distribution channels and products for AMD, and executing projects to promote gaming PCs and enthusiast PCs. Highlights include accelerating Intel's revenue growth in Vietnam, establishing Intel as the #1 SSD brand, and receiving awards from Intel for successful projects in Vietnam and Southeast Asia.

1. LE PHUONG MINH DUY
Business Development, Sales Manager, Product Manager
Phone: +84903533383
Email: delasneo@gmail.com
Website: https://vn.linkedin.com/in/le-phuong-minh-duy-34966b60
CAREER SUMMARY
Business Development and Sales Manager in IT industry, with 10 year-experience in multi-
national corporations. Had extensive business management experience in different roles:
 Business Manager
 Project Owner
 Sales
 Product Management
 Marketing
Key Strengths:
 Deep understanding of the technology industry, knowledgeable about hardware and
networking. Good at market analysis, planning and go-to-market strategy.
 Proven track record of sales management and developing new products and new market
segments.
 High capability of building and maintaining long term relationship with channel dealers and
retailers in Viet Nam.
 Work with passion, "CAN DO" spirit, and mindset of "win-win" solution to company and
partners. Driven by business growth and opportunities. Creative in issue resolution.
Key Accomplishments:
 Accelerated revenue growth for Intel in Viet Nam (Desktop MSS with 99%, SSD grow 4X
volume, Server grow 6x volume ramp in 3 years, no.2 biggest server revenue in APAC…)
 Formed and executed product strategy for Intel SSD & Intel AIO PC + Intel NUC, sell directly
to 4 distributors in Vietnam. Grow 200% revenue yearly of SSD+NUC sale alone, Intel SSD
as Number one SSD brand in Viet Nam voted by PCWORLD readers in both year 2013 and
2014.
 Created new trend for AIO, mini PC, SSD in Viet Nam.
 Successful promoted Intel to be best reputable customer services & RMA brand in the market
 Established positive and constructive executive relationships with all channel dealers and
retailers across Viet Nam.
WORK EXPERIENCE
Intel Viet Nam April 2011 – October 2016
Business Manager - Central and High Land region Viet Nam
Main responsibilities:
 Develop Channel & Retail business in Central & High land of Viet Nam (from Quang Binh to
Ninh Thuan & High Land provinces). Support channel resellers and retailers to develop
their business and grow with all Intel inside product, namely CPU, notebook, desktop,
Servers, Solutions.
 Manage all new Intel products in Viet Nam: AIO PC, Intel SSD, Intel NUC, Intel Compute
Stick, Gaming PC, Workstations, Servers.

2. LE PHUONG MINH DUY Email: delasneo@gmail.com HP: 0903.533.383
 Manage gaming and hi-end market for Intel in Viet Nam. Lead Viet Nam Gaming & Hi-end
Ecosystem. Representative partners are Garena, Gigabyte, LG, Asus, MSI, Viewsonic,
FSP, ACbel, and 100 Top IT companies in Viet Nam.
 Manage Intel Customer Services and Warranty for all Intel products & services in Viet Nam.
Achievements:
 Developed strong channel dealers and retailers with over 500 partners, 11 new Platinum
partners with revenue >1M USD per year, which contributed to a 40% increase in the
revenue of Intel Viet Nam from 2011 to 2016. Server business increase 10x from 2011 to
2016. Desktop grow 20%, SSD, NUC contributing 20% of Viet Nam market; 30 million USD
per year revenue for Intel in Viet Nam.
 Created awareness and more demand for PC, servers in all Central & Highland market
through many demand-gen programs, training programs, promotion programs. Led the PC
market with 99% market shares and strong momentum for PC business in Central and
Highland.
 Succeeded to create new category of PC: All In One PC in Viet Nam with Intel lead this
market and create the trend for MNC (HP, Dell, Asus, Lenovo) in Viet Nam.
 Succeeded to build Intel SSD no 1 PC World Awards for SSD in 2013 2014, top 2 revenue
SSD in Viet Nam, and No 1 SSD choice for Gaming/ i-Cafe servers.
 Succeeded to create new category mini PC with Intel NUC and Intel compute stick. Growth
is 200% revenue each year from 2013 until 2016.
 Succeeded to create and lead Gaming Ecosystem. Create new demand for gaming PC in
Viet Nam contributing over 50% revenue of PC market in Viet Nam from 2013 till 2016. Led
all hardware vendor and ISV (Garena) to execute thousand activities to create awareness
and trend for Cyber Game in Viet Nam.
 This Gaming campaign help Viet Nam grow 5x Server, SSD, CPU desktop, and be No 1
Server revenue for emerging market in APAC.
 This success campaign can apply to all of SEA country and win the World Wide Award for
Best Design Win Deal for Enthusiast, and win the Transformation Deal for SEA Awards and
APJ Awards.
 Maintained and developed Intel Customer Services and Warranty services as one of best
services in all of MNC companies in Viet Nam.
Intel Viet Nam Feb 2013 - May 2014
Channel Platform Manager
Main responsibilities:
 Take care all product launching, channel conferences, tech-seminars, training in Viet Nam
 Support all technical issues for Intel product in Viet Nam namely, laptop, desktop, servers,
service
 Write newspaper articles to promote new technology and new products. Test and demo new
products, new technology in launching or big conference or workshop events
 Work with ISV or solution partners to create new design win with Intel products
Achievements:
 Successfully completed all product launch, channel events in Viet Nam (Ultrabook launch
2013, Intel mobility day, Intel channel conference ICC 2013,2014, Bootcamp server training
2014 at Bangkok-Thai Land, VCCI Tax-online series seminars 2013-2014, Education
seminar for project 2020 with MIC & MoET 2013-2014…)
 Promoted Intel SSD to Viet Nam Most favorite SSD (voted by PC World readers and
reporters) in 2 continuous years 2013, 2014.

3. LE PHUONG MINH DUY Email: delasneo@gmail.com HP: 0903.533.383
 Introduced and promoted Ultrabook to new category of laptop (Sleek, thin-light and
expensive) to Viet Nam market, create the trend for all MNC brands confidence to bring
Ultrabook to Viet Nam.
AMD Viet Nam
Sales & marketing Manager July 2007 - March 2011
 Created new distribution channels for AMD products in Viet Nam, contributing to growing of
AMD market share from 0% to 15% CPU in Viet Nam market.
 Created over 500 channel dealers sell AMD products in Viet Nam in all of 64 provinces
 Organized marketing and promotion programs to promote AMD CPU, ATI VGA to end
customers (PR management, Tech-forums management, write articles, organize seminar,
tech-offline, training)
 Supported and worked closely with Channel dealers to expand market by promotion and
demand generation program focus to game centers and gamers, co-op with ISV such as
Vinagame
HONORS & AWARDS
Intel World Wide Award for Best design win for enthusiasts from Intel CCG (Kirk Skaugen- VP of
Intel Corporation): 2013 - 2014
Intel Top Achiever APJ for 2013, 2014, 2015
EDUCATION & PROFESSIONAL TRAINING
Da Nang Polytechnic University
Major: Telecommunication & Electronic Engineer 2002 - 2007
Bachelor of Science: Engineer
Grade: Good, Graduate exam: 9.7/10
Network Education Department- Da Nang University Jan 2007 - July 2007
Major: Cisco CCNA 802-640
International CCNA certificate: 802-640: 1000/1000
CCNA Certificate with score 1000/1000 issued by Cisco 2007
▲

4. LE PHUONG MINH DUY Email: delasneo@gmail.com HP: 0903.533.383
REPRESENTATIVE SUCCESSFUL PROJECTS
Gcafe - Gaming Ecosystems (2013 - 2016)
Customer 35000 game centers and 7 million gamers in Viet Nam
Description
- This is project to promote e-Sport game, such as League of Legend,
FIFA Online 3…to all internet cafes and gamers in Viet Nam, through
this trend, we create demands for Gaming PC for game centers and
gamers.
- Through this project we promote new Automatic Management Solution
for internet cafe, game centers (name GCAFE BOOTROM) bring the
complete solution to game centers owners. Speed up the refresh cycle
of Game PCs in internet café (from 5 years to 1-2 years)
- Create and promote the new kind of Game centers (Cyber game),
create the trend for game centers to upgrade it to Cyber gamer all
nationwide.
- This project help Intel Viet Nam increase +65000 CPU Core i5 and
above in H2-2014 and get only one WORLD WIDE AWARDs about
Enthusiast design win in 2014 from Intel Corporation given by Kirk
Skaugen - Vice president - Director of CCG Intel.
-Moreover, this project scale to many years and many countries in SEA,
so it help us win Transformation Deal Awards in SEA and APJ from Intel
APJ.
Team size 5
My position Project owner
Scope of work
- Planning and execution all activities in Project through series of
Conference 150 events in 63 provinces and cities, invited over 15000
game centers owners, thousand gamers join in 15 Gaming Fair, 5000
game competition per year, the big Gaming competition like Intel
Championship Series B, Intel Gcafe CUP, Student cup…)
- Planning and execute promotion and demand generation program to
create demand for gaming PC from game centers and gamers
- Planning and match-making all partners to create Gaming Ecosystem
- Match-making, connecting, working closely with partner teams to bring
total complete solutions to customers
- Responsible for report to Intel Viet Nam and Intel APAC about Project
ROI (marketing, branding, sales ROI) of this project
Technologies used
- Intel Server, Intel SSD, Intel Xeon, Intel server-boards, GCAFE
BOOTROM
Intel Extreme Master- Enthusiast PC Ecosystem (2015 - 2016)
Customer 5 million desktop users in Viet Nam
Description
- This project is the first time we create the trend for Modding PC by Water
Cooling system and create the trend for Hi-end (enthusiast) PC in Viet Nam
- Through many activities like PC Expo, tech-offline, seminar, co-op with many
hardware partners we gather thousand customers who love Hi-end PC in Viet
Nam, and bring the new demand for Desktop market especially Hi-end Desktop
- Create the “WOW experience” and desire to upgrade new PC for all PC users

5. LE PHUONG MINH DUY Email: delasneo@gmail.com HP: 0903.533.383
- This project help to increate Intel CPU revenue by grow the consumption of
Core i5/i7 Xeon instead of Core i3 or Pentium. Contribute to +70000 core i5/i7
Xeon increase in Viet Nam from 2015 to 2016
Team size 5
My position - Planning and Execution persons
Scope of work
- Planning and co-op, invite partners to join and sponsor for these activities
- Co-op with teammates and partners to execute many activities in nationwide
like Intel Extreme PC Expo 2015 at Hà Nội and HCM, Series of tech-offline and
seminar PC Extreme Master 2016 in universities and many cities.
-Training and support to channel dealers how to begin to sell hi-end PC and
WC PC
Technologies
used - Intel Core i5,/i7, Intel Core i7 Extreme- Water Cooling