This document discusses a parody coffee shop called "Dumb Starbucks" that opened in Los Angeles using Starbucks branding and trademarks without permission. The article notes that Dumb Starbucks used Starbucks menu items, sizes and branding but added the word "Dumb" in front of everything. Starbucks was unable to contact the creator of Dumb Starbucks to discuss its concerns over trademark infringement. While emphasizing there is no affiliation, Starbucks is weighing legal action and may sue over the unauthorized use of its intellectual property.

1. Amanda Bentley
Professor Klinkowstein
Selected Business Article
Starbucks to Dumb Starbucks:
Don’t use our trademark
http://money.cnn.com/2014/02/10/news/companies/dumb-starbucks/index.html?iid=HP_LN

2. Amanda Bentley
Professor Klinkowstein

3. Amanda Bentley
Professor Klinkowstein
Research Article
• Dumb Starbucks- parody/art piece
• Used similar name, menu, sizes
• Added “Dumb” before all names

4. Amanda Bentley
Professor Klinkowstein
Research Article
• Starbucks could not contact creator
• Emphasized “no affiliation”
• Weighing options, may sue

5. Amanda Bentley
Professor Klinkowstein
Ethnographic Research Options
• People drinking/ buying coffee at school
• People at local Starbucks
• People at other local coffee shops