Buzz is currently an analyst at AirAsia X who previously founded and sold a digital agency. He wants to propose transforming Dewan Usahawan Industri Desa (DUID), a traditional rural economic development organization, into a world-class fund management, talent development, and economic elevation agency through several action plans. This includes rebranding DUID, setting up a modern business database and training programs, and creating an investment arm and mentorship programs. His vision is for DUID to become the largest and most impactful rural economic elevation agency in ASEAN countries within 3 years. He is seeking agreement on transforming DUID to better serve rural entrepreneurs through more modern and proactive approaches.

1. HI THERE!
I AM BADZLAN OR CALL ME BUZZ

2. CURRENTLY AN ANALYST AT AIRASIA
X, LONG-HAUL INTERNATIONAL
DIVISION OF AIRASIA. FORMERLY
SENIOR MARKETING EXECUTIVE AT
SENGENICS, WORLD’S FIRST PROTEIN
RESEARCH COMPANY.
FOUNDED DIGITAL AGENCY AT AGE 23
AND SOLD SHARES AT 3X MULTIPLES
AFTER A YEAR. SECOND VENTURE,
MARKETING AND ANALYTICS AGENCY,
FAILED.

3. WHY
AM I HERE TODAY?
- TO SHARE AN IDEA
- TO PROPOSE AN ACTION
PLAN

4. HOW
THE IDEA CAME ABOUT?
- WAS HAVING SHISHA WITH A FRIEND
WHO CURRENTLY BUILDING HIS
STARTUP IN VIETNAM
- TALKED ABOUT FUNDING, STARTUP
AND ITS IMPACT TO SOCIETY
- GOSH, DUID HAS POTENTIAL TO GIVE
THIS HUGE IMPACT!

5. WHY
DUID OF ALL OTHER AGENCIES?
- NEW BLOOD TO ACHIEVE VISION AND
STEER DIRECTION
- BETTER TECHNOLOGY TO HELP US
MANAGE THE ORGANIZATION
- BETTER ACCESS TO WORLD-CLASS
KNOWLEDGE AND COMMUNITIES

6. WHAT
THE HECK IS THE IDEA BUZZ!
- TRADITIONAL FUND MANAGEMENT,
TALENT DEVELOPMENT AND
ECONOMIC ELEVATION ARM INTO
- A WORLD-CLASS FUND MANAGEMENT,
TALENT DEVELOPMENT AND
ECONOMIC ELEVATION ARM

7. INSPIRED
NEW MANAGEMENT MODEL

8. SIMPLE
AS IT SOUNDS RIGHT?
- IT WONT BE EASY
- BUT ITS A START

9. LET’S START
A REVOLUTION
DEWAN USAHAWAN INDUSTRI DESA

10. VISION
THAT WE ALL NEED TO BELIEVE IN
TO BECOME THE LARGEST AND
MOST IMPACTFUL RURAL
ECONOMIC ELEVATION
AGENCY IN ASEAN COUNTRIES
WITHIN 3 YEARS TIME

11. PRINCIPLES
IN OUR APPROACHES
- SUPER-PROACTIVE APPROACH TO
RURAL ENTREPRENEURS
- WORLD-CLASS TRAINING ON STARTUP
DEVELOPMENT
- SYSTEMATIC DATA GATHERING ON
THEIR PERFORMANCE

12. ACTION PLAN
RE-BRAND OURSELVES
OBJECTIVE: SEND A STRONG MESSAGE TO STARTUP COMMUNITY THAT
WE ARE NOT ANYMORE THIS OLD, RURAL, BACKWARD-LOOKING
ORGANISATION.
TO DO: CHANGE OUR LOGO, REBUILD OUR WEBSITE, RESTRUCTURE
COMMUNICATION CHANNEL, RE-STRATEGIZE SOCIAL MEDIA ACTIVITIES
AND ETC

13. AWAY FROM THOSE BULKY, UGLY GOVERNMENT TYPE WEBSITE

14. ACTION PLAN
WORLD-CLASS SPEAKING AND
TRAINING STAGE
LET’S SET AND EXAMPLE TO ALL ASEAN COUNTRIES

15. NO MORE BORING OLD SCHOOL ENVIRONMENT THAT DOESN’T
PROMOTE CREATIVITY

16. ACTION PLAN
MODERN BUSINESS DATABASE
OBJECTIVE: PROVIDE COMPREHENSIVE DATABASE OF BUSINESSES UNDER
DUID MEMBERS WHERE THEY CAN DISCOVER AND TRADE AMONG
THEMSELVES WITH EASE OF ACCESS AND MODERN PLATFORM.
TO DO: BUILD THE MODERN DATABASE SYSTEM, INSERT AND UPDATE THE
DATA, MONITOR FUNDING AND MARKETING ACTIVITIES

17. NO MORE USELESS SEARCH FEATURE, LACK OF
INFORMATION PAGE

18. ACTION PLAN
AGGRESSIVE PR
- OBJECTIVE: SETUP PUBLICATION AND
ADVERTISING STRATEGY THAT WOULD LIFT
UP OUR BRAND VALUE AND BROADEN OUR
REACH
- TO DO: ANNUAL PAPER OR MAGAZINE
PUBLICATION PLAN, COMMUNICATION
CHANNEL IDENTIFICATION AND UTILIZATION
AND ETC

19. INVESTMENT
ARM THAT WORKS
- OBJECTIVE: EFFECTIVE ALLOCATION OF
FUNDS THROUGH MODERN PROCESS SUCH
AS INCUBATION PROCESS, ACCELERATION
PROCESS AND EXIT PROCESS ALL USING
FRAMEWORK INTRODUCED BY TOP
SUCCESSFUL FIRM FROM THE U.S.
- TO DO: SETUP PROCESS AND PROCEDURES
TO IDENTIFY METRICS OF SUCCESSES SUCH
AS RETURN OF CAPITAL, TRANSPARENCY TO
STAKEHOLDERS AND ETC

20. TRAININGS
THAT TECHNICALLY RELEVANT TO THEM
- OBJECTIVE: PROVIDE TECHNICAL
KNOWLEDGE ON BUILDING COMPANIES
BASED ON STAGE THEY ARE IN FROM
STARTUP, GROWTH TO ENTERPRISE.
- TO DO: RUN CLASSES ON PRODUCT
DEVELOPMENT, MODERN BRANDING,
DIGITAL MARKETING, LEAN STARTUP AND
ETC.

21. MENTORSHIP
WITH SELF-MADE MILLIONAIRES
- OBJECTIVE: PROVIDE RELEVANT
MENTORSHIP, ACCESS TO NETWORK AND
KNOWLEDGE IN BUILDING BUSINESSES
FROM ZERO TO MILLIONS
- TO DO: GATHER A MINIMUM 20
MILLIONAIRES WITHIN 3 YEARS TIME TO
MENTOR HUNDREDS OF OUR
ENTREPRENEURS.

22. BACK
TO OUR VISION
TO BECOME THE LARGEST AND
MOST IMPACTFUL RURAL
ECONOMIC ELEVATION
AGENCY IN ASEAN COUNTRIES
WITHIN 3 YEARS TIME

23. QUESTION
TO BRING BACK
- IS THIS IDEA IMPACTFUL TO THE
SOCIETY THAT WE ARE
TARGETING?
- IS THE IDEA DOABLE WITHIN OUR
CAPACITY?
- CAN WE REACH AN INITIAL
AGREEMENT ON THE IDEA?

24. THE END
LET’S DO SOMETHING IMPACTFUL FOR OUR
GENERATION AND THE NEXT