Talk by @aitorciki at BcnDevCon'11.

1. Ducksboard
building an Internet startup in Spain
(from a coder's point of view)
aitor@ducksboard.com
@aitorciki on twitter

2. What is Ducksboard?

3. What is Ducksboard?
●
it's a web-based dashboard...

4. What is Ducksboard?
●
it's a web-based dashboard...
●
to display SaaS / your own metrics...

5. What is Ducksboard?
●
it's a web-based dashboard...
●
to display SaaS / your own metrics...
●
with heavy focus on UX...

6. What is Ducksboard?
●
it's a web-based dashboard...
●
to display SaaS / your own metrics...
●
with heavy focus on UX...
●
huge bet on REAL real-time updates...

7. What is Ducksboard?
●
it's a web-based dashboard...
●
to display SaaS / your own metrics...
●
with heavy focus on UX...
●
huge bet on REAL real-time updates...
●
and much more in the near future!

8. Who are we?

9. Who are we?
Diego Mariño
Serial Entrepreneur, CEO
●
proudly dropped out from CS and MBA!
●
Abiquo founder ($15M in international funding)

10. Who are we?
Diego Mariño
Serial Entrepreneur, CEO
●
proudly dropped out from CS and MBA!
●
Abiquo founder ($15M in international funding)
Jan Urbański
Database Guru, CTO
●
PostgreSQL contributor superpowers!
●
Core Team leader at Flumotion

11. Who are we?
Diego Mariño
Serial Entrepreneur, CEO
●
proudly dropped out from CS and MBA!
●
Abiquo founder ($15M in international funding)
Jan Urbański
Database Guru, CTO
●
PostgreSQL contributor superpowers!
●
Core Team leader at Flumotion
Aitor Guevara
A nice guy..., CTO
●
link between Diego and Jan
●
Web Team leader at Flumotion

12. Why starting a company?

13. Why starting a company?
●
we all were in the same place at the same time

14. Why starting a company?
●
we all were in the same place at the same time
●
Jan and Aitor wanted to change jobs

15. Why starting a company?
●
we all were in the same place at the same time
●
Jan and Aitor wanted to change jobs
●
we were looking for our ideal company...

16. Why starting a company?
●
we all were in the same place at the same time
●
Jan and Aitor wanted to change jobs
●
we were looking for our ideal company...
●
… which didn't seem to exist!

17. Why starting a company?
●
we all were in the same place at the same time
●
Jan and Aitor wanted to change jobs
●
we were looking for our ideal company...
●
… which didn't seem to exist!
●
we had the money to back an adventure :)

18. The principles

19. The principles
●
lean startup (iterate fast, validate, MVP)

20. The principles
●
lean startup (iterate fast, validate, MVP)
●
small team

21. The principles
●
lean startup (iterate fast, validate, MVP)
●
small team
●
build a culture of transparency

22. The principles
●
lean startup (iterate fast, validate, MVP)
●
small team
●
build a culture of transparency
●
competition? be better!

23. The principles
●
lean startup (iterate fast, validate, MVP)
●
small team
●
build a culture of transparency
●
competition? be better!
●
keep it fun, for fuck's sake

24. The USA incubators chronicles

25. The USA incubators chronicles
●
Y Combinator...

26. The USA incubators chronicles
●
Y Combinator... rejected

28. The USA incubators chronicles
●
Y Combinator... rejected
●
TechStars NYC...

30. The USA incubators chronicles
●
Y Combinator... rejected
●
TechStars NYC... rejected

31. The USA incubators chronicles
●
Y Combinator... rejected
●
TechStars NYC... rejected
●
AngelPad...

32. The USA incubators chronicles
●
Y Combinator... rejected
●
TechStars NYC... rejected
●
AngelPad... rejected

33. The USA incubators chronicles
●
Y Combinator... rejected
●
TechStars NYC... rejected
●
AngelPad... rejected
●
SeedCamp...

34. The USA incubators chronicles
●
Y Combinator... rejected
●
TechStars NYC... rejected
●
AngelPad... rejected
●
SeedCamp... finalists

35. The USA incubators chronicles
●
Y Combinator... rejected
●
TechStars NYC... rejected
●
AngelPad... rejected
●
SeedCamp... finalists

36. Launch early!

37. Launch early!
●
private beta after ~4 months

38. Launch early!
●
private beta after ~4 months
●
3.5K users / 8K beta subscriptions

39. Launch early!
●
private beta after ~4 months
●
3.5K users / 8K beta subscriptions
●
10K widgets

40. Launch early!
●
private beta after ~4 months
●
3.5K users / 8K beta subscriptions
●
10K widgets
●
lots of spotted bugs and feedback

41. Launch early!
●
private beta after ~4 months
●
3.5K users / 8K beta subscriptions
●
10K widgets
●
lots of spotted bugs and feedback
●
but some drawbacks too!

42. Seed funding

43. Seed funding
●
many Internet investors in Spain

44. Seed funding
●
many Internet investors in Spain
●
the MBA-paradox

45. Seed funding
●
many Internet investors in Spain
●
the MBA-paradox
●
terms are everything!

46. Seed funding
●
many Internet investors in Spain
●
the MBA-paradox
●
terms are everything!
●
choose well

47. Grow the team

48. Grow the team
●
pending work accumulates

49. Grow the team
●
all commits: 2195
●
commits on weekends: 612
●
commits between 22:00 and 6:00: 332
●
off-hours commit ratio: 43.01%

50. Grow the team
●
pending work accumulates
●
learn to delegate

51. Grow the team
●
pending work accumulates
●
learn to delegate
●
hire someone you can trust

52. Grow the team
●
pending work accumulates
●
learn to delegate
●
hire someone you can trust
●
integrate and motivate!

54. Build a culture!

55. Build a culture!
●
measure your success

57. Build a culture!
●
measure your success
●
replenish vital forces

61. Build a culture!
●
measure your success
●
replenish vital forces
●
work hard

63. Build a culture!
●
measure your success
●
replenish vital forces
●
work hard
●
take pride in what you do :)

66. And that's it! Questions?

67. Thanks for listening!
Get yours at ducksboard.com!