An exploration of brand Ireland and Irish brands with Eoghan Nolan of Brand Artillery, Think & Son.
Originally presented at the Galway International Arts Festival,
16 July 2016.
Enquiries or kind words: eoghan@theartilleries.com
An exploration of brand Ireland and Irish brands with Eoghan Nolan of Brand Artillery, Think & Son.
Originally presented at the Galway International Arts Festival,
16 July 2016.
Enquiries or kind words: eoghan@theartilleries.com
It's about 2013's fashion, famous fashion designer: valentino, christopher bailey, nicola formichetti) and fashion in the past and surveys about fashion.
Looking for the best fashion designers profiles in New York city? Don't worry, NYFW.Events is the best place for you. Here you can find the top fashion designers in New York city and also can see their brands profile with their latest trending designs. For more information, visit the website now.
Based in New York, Thomas Edison Kelly guides Aegis Capital as managing director, and has past experience with National Securities. A community-focused individual, Thomas Edison Kelly supports the Moving Mountains Foundation, a New York nonprofit that supports the artistic aspirations of young actors, musicians, writers, and dancers.
A Moving Mountains theatrical production for early 2020 has been In Search of the Wiz, a “modern-day spin on an old favorite.” A classic Broadway musical, The Wiz dates back to a concept by Producer Ken Harper in 1972 to create an all-African American ensemble version of The Wizard of Oz, which had by then entered the public domain.
After premiering in Baltimore in 1974, The Wiz moved to the Majestic Theater on Broadway in early 1975, where it attracted a standing-room-only crowd that was unusual for the era in its cultural diversity. Effectively encapsulating the African American experience, the musical used the Yellow Brick Road motif as a symbol of cultural aspiration and self-empowerment.
Perhaps the most lasting impact of the musical is its funky musical arrangement, imbued with soulful harmonies that many still associate with the stars of the film version, Michael Jackson and Diana Ross.
Xclusiveoffer get your own bollywood bride look by choosing any of these ic...xclusiveoffer
Xclusiveoffer - If your wedding is around the corner, get inspired by these classy ensembles worn by these Bollywood divas.
Xclusiveoffer Here are some cues on how you can wear these classic ensembles for your wedding festivities
Xclusiveoffer - Be it Kareena Kapoor’s crop top and sharara from Kabhi Khushi Kabhi Gham, (2001) or Manisha Koirala’s beautiful plain white lehenga with golden border from Bombay(1995)—Bollywood has always been a trendsetter. These outfits created quite a rage and topped the style charts in their time. But hey, who says they’re outdated for today’s fashion spectacle? Here are some cues on how you can wear the iconic ensembles for your wedding festivities.
Xclusiveoffer bollywood Moving - Manisha Koirala in the movie Bombay
Xclusiveoffer bollywood songs old is gold
Xclusiveoffer bollywood Mudhubala in Mughal-e-Azam.
Xclusiveoffer bollywood -There is nothing called as too much jewellery. To ace this quintessential look from the ‘60s, you can team a light lehenga with extravagant jewellery pieces like nose ring, haath-phool, maang-tika, choker and rani haar. Make sure you keep the makeup minimal with this look.
Xclusiveoffer bollywood Kajol in DDLJ
Xclusiveoffer bollywood - This iconic green lungi-style lehenga designed by Manish Malhotra for the song, Mehendi Laga Ke Rakhna from Dilwale Dulhania Le Jayenge can be teamed with a choker, earrings and a jutti. Ditch the jacket from this look and opt for soft smoky eyes and nude lips. You can opt for this look for your mehendi.
Xclusiveoffer bollywood Madhuri Dixit in Hum Apke Hai Kaun
Xclusiveoffer bollywood Kareena Kapoor in K3G
Xclusiveoffer bollywood -The asymmetric crop top teamed with a sharara in baby pink stole many hearts and become a hot seller. You can opt for the same look at your friend’s or sister’s wedding this season. Go for silver jewellery and a maang-tikka just like Bebo.
Berlin is such a vibrant and inclusive city, that you never want to leave after visiting. From our personal experience, Berlin is a truly great city.
We have used our time to experience and collect as many fun memories, moments and great attractions as possible. Hopefully you can use our guide as a basis for your own trip to Berlin, and we hope our guide will help you realise what this wonderful city has to offer.
Watch the HIGHLIGHTS video here -> https://youtu.be/l4e-SX0Dyp8
The full video presentation is here -> https://youtu.be/k5X9ltCzFIs
Traditional practices of interacting with your vendors are becoming less effective in this age of technology-driven approaches. This presentation is about our triumphs and struggles in building the ZELENKA brand. Attendees will receive specific, actionable, industry-relevant tips on how to better engage with their teams and motivate their vendors.
It's about 2013's fashion, famous fashion designer: valentino, christopher bailey, nicola formichetti) and fashion in the past and surveys about fashion.
Looking for the best fashion designers profiles in New York city? Don't worry, NYFW.Events is the best place for you. Here you can find the top fashion designers in New York city and also can see their brands profile with their latest trending designs. For more information, visit the website now.
Based in New York, Thomas Edison Kelly guides Aegis Capital as managing director, and has past experience with National Securities. A community-focused individual, Thomas Edison Kelly supports the Moving Mountains Foundation, a New York nonprofit that supports the artistic aspirations of young actors, musicians, writers, and dancers.
A Moving Mountains theatrical production for early 2020 has been In Search of the Wiz, a “modern-day spin on an old favorite.” A classic Broadway musical, The Wiz dates back to a concept by Producer Ken Harper in 1972 to create an all-African American ensemble version of The Wizard of Oz, which had by then entered the public domain.
After premiering in Baltimore in 1974, The Wiz moved to the Majestic Theater on Broadway in early 1975, where it attracted a standing-room-only crowd that was unusual for the era in its cultural diversity. Effectively encapsulating the African American experience, the musical used the Yellow Brick Road motif as a symbol of cultural aspiration and self-empowerment.
Perhaps the most lasting impact of the musical is its funky musical arrangement, imbued with soulful harmonies that many still associate with the stars of the film version, Michael Jackson and Diana Ross.
Xclusiveoffer get your own bollywood bride look by choosing any of these ic...xclusiveoffer
Xclusiveoffer - If your wedding is around the corner, get inspired by these classy ensembles worn by these Bollywood divas.
Xclusiveoffer Here are some cues on how you can wear these classic ensembles for your wedding festivities
Xclusiveoffer - Be it Kareena Kapoor’s crop top and sharara from Kabhi Khushi Kabhi Gham, (2001) or Manisha Koirala’s beautiful plain white lehenga with golden border from Bombay(1995)—Bollywood has always been a trendsetter. These outfits created quite a rage and topped the style charts in their time. But hey, who says they’re outdated for today’s fashion spectacle? Here are some cues on how you can wear the iconic ensembles for your wedding festivities.
Xclusiveoffer bollywood Moving - Manisha Koirala in the movie Bombay
Xclusiveoffer bollywood songs old is gold
Xclusiveoffer bollywood Mudhubala in Mughal-e-Azam.
Xclusiveoffer bollywood -There is nothing called as too much jewellery. To ace this quintessential look from the ‘60s, you can team a light lehenga with extravagant jewellery pieces like nose ring, haath-phool, maang-tika, choker and rani haar. Make sure you keep the makeup minimal with this look.
Xclusiveoffer bollywood Kajol in DDLJ
Xclusiveoffer bollywood - This iconic green lungi-style lehenga designed by Manish Malhotra for the song, Mehendi Laga Ke Rakhna from Dilwale Dulhania Le Jayenge can be teamed with a choker, earrings and a jutti. Ditch the jacket from this look and opt for soft smoky eyes and nude lips. You can opt for this look for your mehendi.
Xclusiveoffer bollywood Madhuri Dixit in Hum Apke Hai Kaun
Xclusiveoffer bollywood Kareena Kapoor in K3G
Xclusiveoffer bollywood -The asymmetric crop top teamed with a sharara in baby pink stole many hearts and become a hot seller. You can opt for the same look at your friend’s or sister’s wedding this season. Go for silver jewellery and a maang-tikka just like Bebo.
Berlin is such a vibrant and inclusive city, that you never want to leave after visiting. From our personal experience, Berlin is a truly great city.
We have used our time to experience and collect as many fun memories, moments and great attractions as possible. Hopefully you can use our guide as a basis for your own trip to Berlin, and we hope our guide will help you realise what this wonderful city has to offer.
Watch the HIGHLIGHTS video here -> https://youtu.be/l4e-SX0Dyp8
The full video presentation is here -> https://youtu.be/k5X9ltCzFIs
Traditional practices of interacting with your vendors are becoming less effective in this age of technology-driven approaches. This presentation is about our triumphs and struggles in building the ZELENKA brand. Attendees will receive specific, actionable, industry-relevant tips on how to better engage with their teams and motivate their vendors.
Hotel Check-out - Basic English for CommunicationWebHocTiengAnh
Học tiếng anh giao tiếp miễn phí, tình huống tiếng Anh giao tiếp cơ bản - trả phòng khách sạn - http://webhoctienganh.com/video-hotel-check-out-basic-english-for-communication-830.html
Xem các clip khác tại
http://webhoctienganh.com/l/clip-tieng-anh-giao-tiep-co-ban.html
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
Hotel Services - Basic English for CommunicationWebHocTiengAnh
Học tiếng anh giao tiếp miễn phí, tình huống tiếng Anh giao tiếp cơ bản - đặt phòng và nhận phòng khách sạn - http://webhoctienganh.com/video-hotel-services-basic-english-for-communication-829.html
Xem các clip khác tại
http://webhoctienganh.com/l/clip-tieng-anh-giao-tiep-co-ban.html
Hotel and Tourism workbook for teaching/studying with the video and elearning of EnglishCentral. Make a class, join a class. See the videos at a sample class of EnglishCentral. http://bit.ly/zj4xer
Tourism is one of the world’s fastest growing industries. Graduates of Travel & Tourism work in their own country and the world. They are employed at travel agencies, airlines, cruise lines, & as ground operators, tour wholesalers. They make air reservations, book tours, calculate fares, issue airline tickets, give professional advice to travelers about sightseeing, sports, eatables & drinks, recommend best buys in the area, provide knowledgeable about health, customs & immigration requirements of a country, foreign exchange & identify languages & social norms. Tourism is an industry that will enable students to learn about and interact with people from a wide variety of cultures and lifestyles throughout the globe. A great advantage to this industry is that it uses the same standards all over the world. Abundant job opportunities exist in public sector and private sector enterprises. English is language of tourism & openness to outside world. Ability to speak & write English effectively has become an essential skill in travel and tourism.
Welcome to Egoboo Creative Sound and Music As one of Ireland's premier voice-over recording studios, we make your voice sound the absolute best it can using professional-grade equipment in comfortable, spotless, and spacious facilities.
Avia’s imaginative place branding, wayfinding programs and visual systems connect people to places by engaging their senses. We combine research and targeted strategy with design excellence to make cities, and public environments more attractive, competitive and beloved. We amplify their strength by taping their distinctive sense of place to enhance tourism, economic development and community pride.
Speaker notes to accompany our presentation about our work in the 22013-14 financial year
http://www.slideshare.net/VisitMosselBay/mossel-bay-tourism-dmo
Whether you are looking forward to a party holidy with your fellow students or have some historical interest in the city. Whether you want to spend a great time with your friends while eating haggis or just want to see a man wearing a kilt for real, Edinburgh is your place to be. So, what are you waiting for? Flick trough and plan your very own Edinburgh vacation.
Faicibh thu! – See you!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Dublin: A Breath of Fresh Air
1.
2. Think & Son is the name exclusively used when
Annie Atkins and Eoghan Nolan come together
to work on special projects.
3. Eoghan is an award-winning copywriter
and creative director known for his work
with Brand Artillery and as CD of several
major ad agencies.
4. Annie works as a graphic designer
in film and, among other things,
is known for her work with Wes Anderson
(Grand Budapest Hotel) and Steven Spielberg
(Bridge of Spies).
5. In 2015, Think & Son won the project
to design a new logo & line for Dublin.
The client was Fáilte Ireland, the National
tourism development authority.
6. Dublin has long been known as a friendly,
party town associated with history, pubs
and books, music, fun and story-tellers.
Yet for those considering a city-break in
Europe, there are some things about Dublin
that are less well known.
Some Background
_
7. Like the fact that Dublin is on a bay and
surrounded by mountains, so you can get
from O’Connell Street, the capital’s central
thoroughfare, to the seaside or the hills
in under 30 minutes.
Some Background
_
8. Our task was to convey all that wonderful
prospect in a single line and logo.
Some Background
_
9. The line came first. We wanted something
colloquial rather than forced, a form of
words conversational rather than
corporate. It should work on more than
one level, yet be easily understood.
10. That’s how we arrived at:
Dublin. A Breath of Fresh Air.
11. We sought a visual representation
of the line that reflected its meaning.
12. We looked at early Celtic letterforms,
and as Dublin is famous for its Georgian
Squares, we also drew from 18th and 19th
century calligraphy.
13.
14. As Dublin remains a city more artisanal
than industrial, it was important to us
to use hand-drawn letters for the word
‘Dublin’ rather than a standard font.
15. The Swift is a bird that is a regular summer
visitor to Dublin, so we added two for
movement and life.
The arc of their flight is mirrored in the
swoop of the ‘D’.
16.
17.
18. The colours we chose represent
a little nostalgia as well as some
seaside-y innocence.
The logo should look like a holiday.
19.
20. Next, we were asked to create a
tone-of-voice for language around the logo.
Like Dublin, it needed to be irreverent,
playful and subversive.
We defined it as Colloquial, Distinctive,
Contemporary and Upbeat.
21. From that we developed an advertising
campaign that ran in London and is tabled
for use overseas. It also appeared in Dublin
so that Dubliners could see our messages
to potential visitors.
31. 2015 and 2016 saw an all-time high in the
numbers of tourists visiting Ireland and
Dublin in particular.
“The Irish tourism industry has contributed
significantly to the national economic recovery”.
Some Results
_
32. If you haven’t visited Dublin yet, please do.
You’ll be very welcome.