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2. Data in the “Health space” Profiling Segmentation Data Insights Client Relevant What fields should be populated to maximize the quality of the data? What data would our potential primary and secondary customers like to acquire? What data segments will be the most marketable ? What data insights will potential be “pearls of wisdom” for our partners and sponsors How can we develop data that can be useful and will appeal to partners & sponsors needs? To do this we need to look at