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Drupal 7 and schema.org




Stéphane Corlosquet, <scorlosquet@gmail.com>
MIND Informatics
Harvard ABCD - CMS
January 18th, 2012
About the speaker
●   5 years with Drupal
●   Drupal core maintainer (RDF)
●   Drupal Security Team member
●   Co-authored the
    Definitive Guide to Drupal 7
●   Co-maintain RDF Extensions,
    SPARQL, schema.org
●   Software engineer at
    MIND Informatics, Cambridge, MA
Rich Snippets
Google
Yahoo!
Bing
Why Structured Data in HTML

● Help machines extract relevant
  data from HTML
● Can make use of this data in

  amazing ways (e.g. enhanced
  search results)
Structured Data in HTML
●   Add or alter HTML attributes
●   Syntaxes
       –   Microformats (@class, @rel)
       –   RDFa (@property, @about, @typeof, ...)
       –   Microdata (@itemscope, @itemtype, @itemprop, ...)
Schema.org
Schema.org
●   Describe the type of your content (Person,
    Event, Recipe, Product, Book, Movie, etc.)
       –   290 types and counting
●   Each type has a set of properties
       –   Common properties: name, description, image, url
       –   Specific properties depending on the type (see type page
           on schema.org)
       –   240 properties and counting
Schema.org
Schema.org module for Drupal
●   UI instead of code
●   Map your content types and fields to the
    schema.org terms




                          http://drupal.org/project/schemaorg
Example: Event
Rich Snippet testing tool
●   http://www.google.com/webmasters/tools/richsnippets
Examples in the wild
●   schema.org sandbox
       –   Dries: http://goo.gl/Ztx90
       –   2014 Winter Olympics: http://goo.gl/PRdA0
       –   Apple pie recipe: http://goo.gl/yc9qv

●   definitivedrupal.org
       –   Jacine's profile: http://goo.gl/koYiY
       –   DrupalCon Munich: http://goo.gl/jgMvw
       –   List of events: http://goo.gl/SJBXS
Examples in the wild
●   University of Waterloo
       –   March Break Open House: http://goo.gl/7hgmu
       –   School of Public Health and Health Systems launch:
           http://goo.gl/Df9hp

●   Curling tournament calendar
       –   European Curling Championships 2012:
           http://goo.gl/YXgXl
       –   World Women’s Curling Championships 2013:
           http://goo.gl/BDNZW
Thanks!

●   http://drupal.org/project/schemaorg
       –   Download module (alpha3)
       –   Documentation on drupal.org
       –   Screencast
●   Make use of existing HTML structured data
       –   sindice.com
       –   www.commoncrawl.org (video)

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Drupal 7 and schema.org module (Jan 2012)

  • 1. Drupal 7 and schema.org Stéphane Corlosquet, <scorlosquet@gmail.com> MIND Informatics Harvard ABCD - CMS January 18th, 2012
  • 2. About the speaker ● 5 years with Drupal ● Drupal core maintainer (RDF) ● Drupal Security Team member ● Co-authored the Definitive Guide to Drupal 7 ● Co-maintain RDF Extensions, SPARQL, schema.org ● Software engineer at MIND Informatics, Cambridge, MA
  • 7. Why Structured Data in HTML ● Help machines extract relevant data from HTML ● Can make use of this data in amazing ways (e.g. enhanced search results)
  • 8. Structured Data in HTML ● Add or alter HTML attributes ● Syntaxes – Microformats (@class, @rel) – RDFa (@property, @about, @typeof, ...) – Microdata (@itemscope, @itemtype, @itemprop, ...)
  • 10. Schema.org ● Describe the type of your content (Person, Event, Recipe, Product, Book, Movie, etc.) – 290 types and counting ● Each type has a set of properties – Common properties: name, description, image, url – Specific properties depending on the type (see type page on schema.org) – 240 properties and counting
  • 12. Schema.org module for Drupal ● UI instead of code ● Map your content types and fields to the schema.org terms http://drupal.org/project/schemaorg
  • 14. Rich Snippet testing tool ● http://www.google.com/webmasters/tools/richsnippets
  • 15. Examples in the wild ● schema.org sandbox – Dries: http://goo.gl/Ztx90 – 2014 Winter Olympics: http://goo.gl/PRdA0 – Apple pie recipe: http://goo.gl/yc9qv ● definitivedrupal.org – Jacine's profile: http://goo.gl/koYiY – DrupalCon Munich: http://goo.gl/jgMvw – List of events: http://goo.gl/SJBXS
  • 16. Examples in the wild ● University of Waterloo – March Break Open House: http://goo.gl/7hgmu – School of Public Health and Health Systems launch: http://goo.gl/Df9hp ● Curling tournament calendar – European Curling Championships 2012: http://goo.gl/YXgXl – World Women’s Curling Championships 2013: http://goo.gl/BDNZW
  • 17. Thanks! ● http://drupal.org/project/schemaorg – Download module (alpha3) – Documentation on drupal.org – Screencast ● Make use of existing HTML structured data – sindice.com – www.commoncrawl.org (video)