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Schema.org where did that come from?

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Richard Wallis
Richard Wallis

Presentation to a session at the LODLAM Summit 2017 in Venice, introducing Schema.org, its history theory and practice.

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LODLAM SUMMIT 2017 Schema.org
 Where did that come from! Richard Wallis Evangelist and Founder Data Liberate richard.wallis@dataliberate.com @rjw LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 richard.wallis@dataliberate.com — @rjw
LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder richard.wallis@dataliberate.com — @rjw
LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions 
 documentation and community W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions 
 documentation and community • OCLC - Global library cooperative W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions 
 documentation and community • OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions 
 documentation and community • OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology • Various Clients – Implementing/understanding Schema.org e.g. Singapore National Library Board - Europeana W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
LODLAM SUMMIT 2017 Linked Data <SGML>
LODLAM SUMMIT 2017 Linked Data <SGML> A Schema.org Family Tree
LODLAM SUMMIT 2017 The Web Conceived Tim Berners-Lee
LODLAM SUMMIT 2017 The Web Conceived ● 1989● March Tim Berners-Lee
LODLAM SUMMIT 2017 The Web Conceived ● 1989● March Tim Berners-Lee Vague but exciting …
LODLAM SUMMIT 2017 Semantic Web Arrives
LODLAM SUMMIT 2017 Semantic Web Arrives ● 2001 ● MAY A vision of the future …
LODLAM SUMMIT 2017 “A Linked Data Web” – Introducing Linked Data
LODLAM SUMMIT 2017 “A Linked Data Web” – Introducing Linked Data ● 2009 Feb Linked Data
LODLAM SUMMIT 2017 The Infamous 
 Open Linked Data Cloud
LODLAM SUMMIT 2017 Linked Open Data The Infamous 
 Open Linked Data Cloud Impressive!
LODLAM SUMMIT 2017 Linked Open Data The Infamous 
 Open Linked Data Cloud Impressive! • Raw RDF • Many Vocabs
LODLAM SUMMIT 2017 Linked Open Data The Infamous 
 Open Linked Data Cloud Impressive! • Raw RDF • Many Vocabs
LODLAM SUMMIT 2017 Linked Open Data The Infamous 
 Open Linked Data Cloud Impressive! • Raw RDF • Many Vocabs • SPARQL
LODLAM SUMMIT 2017 Linked Open Data The Infamous 
 Open Linked Data Cloud Impressive! But Useful? • Raw RDF • Many Vocabs • SPARQL
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
LODLAM SUMMIT 2017 Knowledge Graph
LODLAM SUMMIT 2017 Knowledge Graph 16 ● 2012 ● May Google Knowledge Graph
LODLAM SUMMIT 2017 Knowledge Graph 16 ● 2012 ● May Google Knowledge Graph
LODLAM SUMMIT 2017 Knowledge Graph 16 ● 2012 ● May Google Knowledge Graph
LODLAM SUMMIT 2017 Google Knowledge Graph
LODLAM SUMMIT 2017 Google Knowledge Graph
LODLAM SUMMIT 2017 Google Knowledge Graph
LODLAM SUMMIT 2017 Google Knowledge Graph
LODLAM SUMMIT 2017 Knowledge Graph Related Entities in a Graph
LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Related Entities in a Graph
LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Nancy Cartwright Played By Related Entities in a Graph
LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Nancy Cartwright Dayton Ohio Played By Born In Related Entities in a Graph
LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Nancy Cartwright Dayton Ohio Dayton Aviation
 Heritage National Park Played By Born In Place of Interest Related Entities in a Graph
LODLAM SUMMIT 2017 Knowledge Graph
LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph
LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel
LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box
LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box Answer Box
LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box Answer Box Rich Snippets
LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box Answer Box Rich Snippets
LODLAM SUMMIT 2017 Using Schema.org
LODLAM SUMMIT 2017 Using Schema.org •Data embedded in website html -Microdata / RDFa / JSON-LD
LODLAM SUMMIT 2017 Using Schema.org •Data embedded in website html -Microdata / RDFa / JSON-LD •Harvested during normal web crawls
LODLAM SUMMIT 2017 Using Schema.org •Data embedded in website html -Microdata / RDFa / JSON-LD •Harvested during normal web crawls •Under control of the [site] publisher
LODLAM SUMMIT 2017 Schema.org today
LODLAM SUMMIT 2017 •In use on over 12 million domains •Broad core vocabulary: Schema.org today
LODLAM SUMMIT 2017 •In use on over 12 million domains •Broad core vocabulary: -Types: 571 Properties: 832 Values: 114 •Extensions published: Schema.org today
LODLAM SUMMIT 2017 •In use on over 12 million domains •Broad core vocabulary: -Types: 571 Properties: 832 Values: 114 •Extensions published: - auto.schema.org - bib.schema.org - health-lifesci.schema.org Schema.org today
LODLAM SUMMIT 2017 Schema.org
LODLAM SUMMIT 2017 Schema.org 12+ Million Web Sites
LODLAM SUMMIT 2017 Schema.org 12+ Million Web Sites Found On30% Pages* * In a 10 billion page sample - 2015
LODLAM SUMMIT 2017 Schema.org A de facto vocabulary for structured data on the web12+ Million Web Sites Found On30% Pages* * In a 10 billion page sample - 2015
LODLAM SUMMIT 2017 Schema.org A de facto vocabulary for structured data on the web So, what does it look like …. 12+ Million Web Sites Found On30% Pages* * In a 10 billion page sample - 2015
LODLAM SUMMIT 2017 A Bibliographic Example WorldCat.org
LODLAM SUMMIT 2017 A Bibliographic Example WorldCat.org
LODLAM SUMMIT 2017 A Bibliographic Example WorldCat.org
LODLAM SUMMIT 2017 A Banking Example Banc of California
LODLAM SUMMIT 2017 A Banking Example Banc of California
LODLAM SUMMIT 2017 A Banking Example Banc of California
LODLAM SUMMIT 2017 • [Linked Data] Vocabulary • RDF (triples) • URIs / string values • Types / Properties / Enumerations • “Not strongly typed” • RangeIncludes / DomainIncludes • Three serializations • Microdata, RDFa, JSON-LD • A web vocabulary to describe stuff! Reintroducing Schema.org What is Schema.org
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 Website Tree
LODLAM SUMMIT 2017 Website Tree Home Page
LODLAM SUMMIT 2017 Website Tree Home Page About
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts Search
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts Search Results Results Results Results Results
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction First Find the Right Tree (site)
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction First Find the Right Tree (site) Direct Satisfaction
LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction First Find the Right Tree (site) Direct Satisfaction Guided by Context
LODLAM SUMMIT 2017 Data
LODLAM SUMMIT 2017 Data
LODLAM SUMMIT 2017 Data Schema.org
 in HTML
LODLAM SUMMIT 2017 Data Schema.org
 in HTML Things
 not Strings
LODLAM SUMMIT 2017 Data Schema.org
 in HTML Things
 not Strings Links
 not text
LODLAM SUMMIT 2017 Data Schema.org
 in HTML Things
 not Strings Links
 not text Structured
 Site
LODLAM SUMMIT 2017 Data Schema.org
 in HTML Things
 not Strings Links
 not text External
 LinksStructured
 Site
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 Data Schema.org
 in HTML
LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@type": "Book", "name": "Northhanger Abbey", "author": "Jane Austen", "bookFormat": "EBook", "datePublished": "2013" }
LODLAM SUMMIT 2017 Data Schema.org
 in HTML Things
 not Strings
LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@type": "Book", "name": "Northhanger Abbey", "author": { "@type": "Person", "name": "Jane Austen" } "publisher": { "@type": "Organization", "name": "Read Books Ltd" }, "datePublished": "2013", "bookFormat": "EBook", "offers": { "@type": "Offer", "availability": "Available" } }
LODLAM SUMMIT 2017 Data Schema.org
 in HTML Things
 not Strings Links
 not text
LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@id": "http://mylibrary.org/data/1234", "@type": "Book", "name": "Northhanger Abbey", "author": { "@id": "http://mylibrary.org/data/aqzp33", "@type": "Person", "name": "Jane Austen" }, "publisher": { "@type": "Organization", "@id": "http://mylibrary.org/data/ptra986", "name": "Read Books Ltd" }, "datePublished": "2013", "bookFormat": "EBook" "offers": { "@type": "Offer", "availability": "Available" } }
LODLAM SUMMIT 2017 Data Schema.org
 in HTML Things
 not Strings Links
 not text External
 LinksStructured
 Site
LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@id": "http://mylibrary.org/data/1234”, "@type": "Book", "name": "Northhanger Abbey", "sameAs": "http://www.worldcat.org/oclc/936200528", "author": { "@id": "mylibrary.org/data/aqzp33", "@type": "Person", "name": "Jane Austen", "sameAs": "http://viaf.org/viaf/102333412" } "publisher": { "@type": "Organization", "@id": "http://mylibrary.org/data/ptra986", "name": "Read Books Ltd", "sameAs": "https://opencorporates.com/companies/gb/06702310" }, "datePublished": "2013", "bookFormat": "EBook", "offers": { "@type": "Offer", "availability": "InStock", "offeredBy": "http://mylibrary.org" } }
LODLAM SUMMIT 2017
LODLAM SUMMIT 2017 Schema.org
 Where did that come from! Richard Wallis Evangelist and Founder Data Liberate richard.wallis@dataliberate.com @rjw LODLAM SUMMIT 2017

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