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A social project initiated by DREAM:IN
with the support of the Manipal Foundation
to create a new development paradigm at
the grass root level and new value along
with the local people at the district level.
An innovative initiative and plan
encouraged by Mr. Sam Pitroda

of the National Innovation Council.
DREAM:IN has adopted Tumkur as a
district to prototype and demonstrate
inside out/bottom up development.
WHAT IS DREAM:IN TUMKUR
SAM PITRODA Adviser to Prime Minister Public Information
Infrastructure and Innovations. Government of India
“DREAM:IN Project which we understand is a prototype of a bottom up
development model that could help give birth to many innovative initiatives.”
Tumkur district is an administrative,
progressive district in the state of
Karnataka in south India. The district
headquarters are located at Tumkur.

The district occupies an area of 10,598
km² and had a population of 2,678,890,

of which 19.62% were urban and Average
Literacy 75.14% as of 2011. It is a one and
a half hour drive from Bangalore.
TUMKUR SNAPSHOT
There is a lot of agricultural activity 

in all the 10 taluks of the district.

Apart from agriculture, Tumkur is

home to hordes of small and middle

scale hardware industries. Tumkur

is also an educational hub and cultural
center.
TUMKUR SNAPSHOT
Thirteen students of NICC who were part of
the DREAM:IN Global Academic Program
undertook the DREAM:IN Journey across
the Tumkur district from May 18 to 27,
covering a taluk a day to capture close to
800 dreams from across the district.
DreamsharvestedfromTumkurwereviewed,
absorbed,discussedandscenarioswere
createdforthefutureofTumkurbyseven
multi-disciplinaryteamsataDreamscaping
sessiononthe1stand2ndJune2013.
DREAM:INTumkurwasformallyintroduced
andtheplansdevelopedattheDreamScaping
sessionweresharedataconclaveheldatSIT,
Tumkuron5thJune2013.
TUMKUR JOURNEY
The fruits of this Tree of New Life consist

of the Agripreneur being located and
projected as the modern entrepreneur,
essential in making Tumkur a Dream
District. Tumkur has to be re-created as

an Agri-Edu Hub with a new school for
rural action and management directly
linked to farmers, their Dreams and helping
them move forward from their present role
as raw materials producers in to that of
value-adding agri-processors.
TUMKUR TREE OF LIFE
In September 2012, DREAM:IN Tumkur

set up it’s project office in Tumkur to

work at the grass root level and map the
potential and possibilities.
The team mapped more than 100 villages
across Gubbi, Tumkur & Sira taluks to
identify potential Agripreneurs
PROJECT OFFICE
The objectives of DREAM:IN Tumkur,
inspired by the aspirations of its residents
are to rekindle the socio-economic value
in being a farmer, upgrade the
agriculturists status to Agripreneurs to
create a value added food processing/
distribution system.
DREAM:IN has created a brand, is
licensing it out to producer groups and
facilitating direct movement from Farm to
Plate, from mind to markets.
AGRIPRENEURSHIP
DREAM:IN Tumkur has created

a society to enable ease of

marketing and to help control the
distribution system for the Agripreneurs.
Three groups of farmers (9 farmers) are
already members of this society and
DREAM:IN Tumkur has set up the entire
ecosystem for the society including
connecting them to retailers, research/
training/certification institutions, process/
packaging industries and much more.
TUMKUR RITHARA
MARUKATTE SANGA
The Goal has been to
Transform the local
farmers in to a group

of energised and
enlightened
entrepreneurs
A brand out of Tumkur
has been created for the
Farmers of Tumkur
The big win will

be the replicability

and scalability of

this system
This can change the

face of our country

to have more evenly
distributed pockets 

of affluence across

Rural India
Thank You

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DREAM:IN Tumkur

  • 1.
  • 2. A social project initiated by DREAM:IN with the support of the Manipal Foundation to create a new development paradigm at the grass root level and new value along with the local people at the district level. An innovative initiative and plan encouraged by Mr. Sam Pitroda
 of the National Innovation Council. DREAM:IN has adopted Tumkur as a district to prototype and demonstrate inside out/bottom up development. WHAT IS DREAM:IN TUMKUR SAM PITRODA Adviser to Prime Minister Public Information Infrastructure and Innovations. Government of India “DREAM:IN Project which we understand is a prototype of a bottom up development model that could help give birth to many innovative initiatives.”
  • 3. Tumkur district is an administrative, progressive district in the state of Karnataka in south India. The district headquarters are located at Tumkur.
 The district occupies an area of 10,598 km² and had a population of 2,678,890,
 of which 19.62% were urban and Average Literacy 75.14% as of 2011. It is a one and a half hour drive from Bangalore. TUMKUR SNAPSHOT
  • 4. There is a lot of agricultural activity 
 in all the 10 taluks of the district.
 Apart from agriculture, Tumkur is
 home to hordes of small and middle
 scale hardware industries. Tumkur
 is also an educational hub and cultural center. TUMKUR SNAPSHOT
  • 5. Thirteen students of NICC who were part of the DREAM:IN Global Academic Program undertook the DREAM:IN Journey across the Tumkur district from May 18 to 27, covering a taluk a day to capture close to 800 dreams from across the district. DreamsharvestedfromTumkurwereviewed, absorbed,discussedandscenarioswere createdforthefutureofTumkurbyseven multi-disciplinaryteamsataDreamscaping sessiononthe1stand2ndJune2013. DREAM:INTumkurwasformallyintroduced andtheplansdevelopedattheDreamScaping sessionweresharedataconclaveheldatSIT, Tumkuron5thJune2013. TUMKUR JOURNEY
  • 6. The fruits of this Tree of New Life consist
 of the Agripreneur being located and projected as the modern entrepreneur, essential in making Tumkur a Dream District. Tumkur has to be re-created as
 an Agri-Edu Hub with a new school for rural action and management directly linked to farmers, their Dreams and helping them move forward from their present role as raw materials producers in to that of value-adding agri-processors. TUMKUR TREE OF LIFE
  • 7. In September 2012, DREAM:IN Tumkur
 set up it’s project office in Tumkur to
 work at the grass root level and map the potential and possibilities. The team mapped more than 100 villages across Gubbi, Tumkur & Sira taluks to identify potential Agripreneurs PROJECT OFFICE
  • 8. The objectives of DREAM:IN Tumkur, inspired by the aspirations of its residents are to rekindle the socio-economic value in being a farmer, upgrade the agriculturists status to Agripreneurs to create a value added food processing/ distribution system. DREAM:IN has created a brand, is licensing it out to producer groups and facilitating direct movement from Farm to Plate, from mind to markets. AGRIPRENEURSHIP
  • 9. DREAM:IN Tumkur has created
 a society to enable ease of
 marketing and to help control the distribution system for the Agripreneurs. Three groups of farmers (9 farmers) are already members of this society and DREAM:IN Tumkur has set up the entire ecosystem for the society including connecting them to retailers, research/ training/certification institutions, process/ packaging industries and much more. TUMKUR RITHARA MARUKATTE SANGA
  • 10. The Goal has been to Transform the local farmers in to a group
 of energised and enlightened entrepreneurs
  • 11. A brand out of Tumkur has been created for the Farmers of Tumkur
  • 12. The big win will
 be the replicability
 and scalability of
 this system
  • 13. This can change the
 face of our country
 to have more evenly distributed pockets 
 of affluence across
 Rural India