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This document outlines a seminar presentation on rural business development in India. It discusses that 70% of Indians live in rural areas and depend on agriculture for their livelihood. It explores business opportunities in both agricultural sectors like crop farming, animal husbandry, and non-agricultural sectors like village industries, handicrafts and small shops. It notes the size of India's rural sector and challenges to rural business development like lack of infrastructure and credit. The role of the government in providing support through programs, facilities and loans is also covered. In conclusion, the document emphasizes the economic and social benefits of rural business development for India.
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Presentation1
Over 60% of India's population lives in rural areas, totaling around 750 million people. Entrepreneurship is important for rural development as it generates employment, income, and helps reduce unemployment. Rural markets also provide opportunities for companies to reach untapped customers, though infrastructure challenges exist. With proper support of rural entrepreneurship, India can achieve inclusive growth targets by creating jobs and improving quality of life in rural communities.
Potential for entrepreneurship in rural india
The document discusses the potential for entrepreneurship in rural India. It notes that while agriculture employs 70% of the workforce, population growth is leading to overcrowding of farmland. Rural entrepreneurship could provide alternative employment opportunities. Some key points made include: rural entrepreneurship can generate employment and reduce income disparities; developing entrepreneurial skills through training is important; and sowing the idea of entrepreneurship in rural youth could revolutionize the economy if nurtured properly. Barriers like lack of funding, technical skills, and infrastructure need to be addressed to further develop rural entrepreneurship.
Rural Entrpreneurship
Rural entrepreneurship involves adding value to rural resources and engaging local human resources. It can take various forms like individual, group, or cluster entrepreneurship and cooperatives. Rural entrepreneurship is needed to generate employment and income, develop rural areas, and curb rural-urban migration. It includes industries like food processing, minerals, agriculture, chemicals, engineering, textiles, and handicrafts. Dr. Anand Karve founded ARTI in 1996 to harness agricultural waste into fuel and pioneer new farming techniques. As an NGO in Maharashtra, ARTI's objectives are to promote rural development through innovating and commercializing rural technologies to make existing businesses more profitable and create new jobs. ARTI works on projects in areas like
rural entreprenuership
This document discusses rural entrepreneurship in India. It defines rural entrepreneurship as entrepreneurship that adds value to rural resources using local human resources. Rural entrepreneurship is important for employment generation, income generation, and rural development. It allows for optimal use of local resources and provides alternative occupations to prevent rural migration. The document discusses types of rural entrepreneurship, its need, principles, effects of globalization, opportunities, challenges, and recommendations to promote rural entrepreneurship such as strengthening training institutions and linking production centers to urban markets. It also outlines some advantages such as low capital requirement and catering to local demand.
Opportunities and challenges for rural entrepreneurship in india
Rural entrepreneurship has an imperative role to play in the
development of Indian economy. Taking into account the fact that
nearly 70 percent of the Indian population calls rural India it's home,
adequate funding and support can provide a prosperous entrepreneur
atmosphere in these communities. So far as it is known that rural India
as compared to the majority population is economically poor, younger,
more secluded geographically, secluded from the main markets, racially
imbedded in tradition, less dynamic economically and experiencing
depopulation. It is to be noticed that most of the entrepreneur
development policies are adapted to meet the needs of the urban India.
Such policies will have to be changed by establishing such centers
which exclusively deal with the rural communities and provide
consulting and research facilities.
Rural entrepreneurship
The document discusses rural entrepreneurship and Indian handicrafts. It provides an overview of rural entrepreneurship in India, highlighting that it focuses on adding value to rural resources using local skills and human resources. It also discusses various sectors of rural entrepreneurship like food processing, handicrafts etc. The document then focuses on Indian handicrafts, describing different types, concentration areas, value chain, strengths, weaknesses, opportunities and threats. It also discusses the industrial policy, trade policy and various export promotion councils related to handicrafts in India.
Rural entrepreneurship final
This document discusses rural entrepreneurship in India. It provides an introduction on the importance of rural entrepreneurship and self-employment opportunities. It then defines rural entrepreneurship and lists various industries under the purview of the Khadi and Village Industries Commission (KVIC), including agro-based, textile, and service industries. The document also discusses advantages of rural industrialization, challenges, and recommendations to boost rural entrepreneurship through poverty alleviation programs and training. It provides examples of several famous rural entrepreneurs in India.
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Recommended
Presentation1
Over 60% of India's population lives in rural areas, totaling around 750 million people. Entrepreneurship is important for rural development as it generates employment, income, and helps reduce unemployment. Rural markets also provide opportunities for companies to reach untapped customers, though infrastructure challenges exist. With proper support of rural entrepreneurship, India can achieve inclusive growth targets by creating jobs and improving quality of life in rural communities.
Potential for entrepreneurship in rural india
The document discusses the potential for entrepreneurship in rural India. It notes that while agriculture employs 70% of the workforce, population growth is leading to overcrowding of farmland. Rural entrepreneurship could provide alternative employment opportunities. Some key points made include: rural entrepreneurship can generate employment and reduce income disparities; developing entrepreneurial skills through training is important; and sowing the idea of entrepreneurship in rural youth could revolutionize the economy if nurtured properly. Barriers like lack of funding, technical skills, and infrastructure need to be addressed to further develop rural entrepreneurship.
Rural Entrpreneurship
Rural entrepreneurship involves adding value to rural resources and engaging local human resources. It can take various forms like individual, group, or cluster entrepreneurship and cooperatives. Rural entrepreneurship is needed to generate employment and income, develop rural areas, and curb rural-urban migration. It includes industries like food processing, minerals, agriculture, chemicals, engineering, textiles, and handicrafts. Dr. Anand Karve founded ARTI in 1996 to harness agricultural waste into fuel and pioneer new farming techniques. As an NGO in Maharashtra, ARTI's objectives are to promote rural development through innovating and commercializing rural technologies to make existing businesses more profitable and create new jobs. ARTI works on projects in areas like
rural entreprenuership
This document discusses rural entrepreneurship in India. It defines rural entrepreneurship as entrepreneurship that adds value to rural resources using local human resources. Rural entrepreneurship is important for employment generation, income generation, and rural development. It allows for optimal use of local resources and provides alternative occupations to prevent rural migration. The document discusses types of rural entrepreneurship, its need, principles, effects of globalization, opportunities, challenges, and recommendations to promote rural entrepreneurship such as strengthening training institutions and linking production centers to urban markets. It also outlines some advantages such as low capital requirement and catering to local demand.
Opportunities and challenges for rural entrepreneurship in india
Rural entrepreneurship has an imperative role to play in the
development of Indian economy. Taking into account the fact that
nearly 70 percent of the Indian population calls rural India it's home,
adequate funding and support can provide a prosperous entrepreneur
atmosphere in these communities. So far as it is known that rural India
as compared to the majority population is economically poor, younger,
more secluded geographically, secluded from the main markets, racially
imbedded in tradition, less dynamic economically and experiencing
depopulation. It is to be noticed that most of the entrepreneur
development policies are adapted to meet the needs of the urban India.
Such policies will have to be changed by establishing such centers
which exclusively deal with the rural communities and provide
consulting and research facilities.
Rural entrepreneurship
The document discusses rural entrepreneurship and Indian handicrafts. It provides an overview of rural entrepreneurship in India, highlighting that it focuses on adding value to rural resources using local skills and human resources. It also discusses various sectors of rural entrepreneurship like food processing, handicrafts etc. The document then focuses on Indian handicrafts, describing different types, concentration areas, value chain, strengths, weaknesses, opportunities and threats. It also discusses the industrial policy, trade policy and various export promotion councils related to handicrafts in India.
Rural entrepreneurship final
This document discusses rural entrepreneurship in India. It provides an introduction on the importance of rural entrepreneurship and self-employment opportunities. It then defines rural entrepreneurship and lists various industries under the purview of the Khadi and Village Industries Commission (KVIC), including agro-based, textile, and service industries. The document also discusses advantages of rural industrialization, challenges, and recommendations to boost rural entrepreneurship through poverty alleviation programs and training. It provides examples of several famous rural entrepreneurs in India.
Rural Entrepreneurship
A brief presentation on the analysis of Rural Entrepreneurship from various sectors. Includes a few Rural Entrepreneurship Projects already operating in India.
Challenges of entrepreneurship development in rural area and business education
The majority of the population lives in villages, the village is the back bone of the country and village industries play an important role in the national economy, particularly in the rural development. Rural entrepreneurship is not only important as a means of generating employment opportunities in the rural areas with low capital cost and raising the real income of the people, but also its contribution to the development of agriculture and urban industries. Rural entrepreneurship can be considered one of the solutions to reduce poverty, migration, economic disparity, unemployment and develop rural areas and backward regions.
Rural entrepreneurship
Importance of rural entrepreneurship in rural areas and how to overcome the curb of migration from rural to urban areas. opportunities for village people in transforming village citizens into corporate nation citizens.
Rural industrialisation
This document discusses rural development in India through rural industrialization. It outlines several problems with rural development programs in India, including inadequate funding, resources, and training for implementation. Rural industrialization is presented as a strategy to promote rural development by encouraging small and cottage industries in rural areas to generate local employment and utilize local resources. The advantages of rural industrialization include low capital costs, catering to local demand to reduce transaction costs, and job creation. Issues that need to be addressed include formulating an rural industrial policy, promoting decentralization, ensuring appropriate technologies and industries, developing rural employment, organizational challenges, technology gaps, and promoting entrepreneurial skills.
Rural Entrepreneurship in India
Rural entrepreneurship involves starting and operating businesses in rural areas that add value to local resources and employ local people. It helps turn "grass into gold" by exploiting business opportunities in rural surroundings. The document defines rural industries according to KVIC and the Government of India, and discusses the need for rural entrepreneurship to reduce poverty and promote regional development. It also outlines opportunities for rural entrepreneurs through government schemes and challenges they may face such as retaining workers, upgrading technology, and managing cash flow. Examples are given of successful rural entrepreneurs.
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Strategies for Supporting Rural Entrepreneurship
What makes entrepreneurship different in rural places than in larger cities? What resources are needed to support rural
entrepreneurs with the guidance and expertise that they need to succeed? How do entrepreneurs contribute to the community, and what barriers do they commonly face? And what does culture, leadership, and local history have to do with it all? This session will highlight strategies for creating and sustaining effective entrepreneurial ecosystems in rural communities and regions through real-world examples, case studies, and interactive small group discussions.
Ruralmarketing
This document provides an overview of rural marketing in India. It begins with definitions of rural marketing and notes that rural markets make up two-thirds of India's population and generate almost half of national income. It then discusses observations about rural markets, including population distribution and media reach. Subsequent sections cover the rural population distribution across India, factors driving changes in rural demand such as new income sources and expectations, and common companies and products in the rural market. The document concludes with strategies for and challenges to rural marketing.
Rural Marketing in India: Prospects and Challanges
India a country rich in its heritage has the maximum potential to develop as an epicentre of commerce and trade. Indian economy is a blend of rural and urban economy, wherein 68.84% of population residing in 638000 villages clasp the maximum attention of all the marketers. This paper deals with the opportunities and challenges associated with this lucrative sector of Indian economy.
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Samridhi is an associate company of a microfinance institution in India that aims to promote sustainable employment. It operates dairy and vegetable vending platforms. The document describes Samridhi's new dairy model, which works with ultra-poor households and provides cows or goats in exchange for a portion of the milk. Within a few years, the cattle is owned by the client to provide long-term livelihood and assets. Samridhi pays clients a fixed wage even when cattle are dry and takes a share of milk below a productivity threshold to ensure stable income for the ultra-poor.
Marketing presentation final [repaired]
Project Shakti is an initiative by Hindustan Unilever Limited to market fast-moving consumer goods in rural India through local women entrepreneurs. It aims to provide sustainable livelihoods while also expanding HUL's customer base. Under the program, known as "Shakti", women are trained and employed to sell HUL products door-to-door in their villages. By 2011, the program had 45,000 Shakti entrepreneurs selling to over 3 million rural households across 100,000 villages.
Success stories of agripreneurs
The document describes the work of Vijay Bharat, an agricultural entrepreneur from Ranchi district of Jharkhand. After obtaining his BSc in Agriculture and MSc, he worked with several NGOs gaining experience in the field. In 2005, he started his own venture called Mobile Agricultural School and Services (MASS). He purchased a bus to use as a mobile training center, visiting remote villages to provide farmers with educational films, demonstrations and discussions on agricultural topics. In the last two years, MASS has provided training to over 6,000 farmers in the region, sponsored by various government organizations. Bharat aims to bring the latest agricultural information directly to farmers through this innovative mobile school approach.
Business environment ppt on role of government
The document discusses the economic role of the Indian government in business. It outlines several key roles:
1) Regulator of business by ensuring private investment meets socio-economic objectives, preventing exploitation, and controlling monopolies.
2) Promoter of business by providing financing, incentives, and infrastructure to support industrial growth, especially in underdeveloped areas.
3) Entrepreneur in business by operating public enterprises to ensure competitive markets.
4) Planner in business by indicating development priorities through Five-Year Plans and allocating scarce resources.
The government's role also involves reducing poverty, unemployment, and developing infrastructure like roads, ports and power to support economic growth. Poverty remains a
Project shakti
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
Importance of cottage industry
The document discusses the importance of cottage and small-scale industries in subcontinental areas. It notes that there is a shortage of capital and technical skills, making it difficult to establish heavy industries. Small-scale industries are easier to increase in number and have several advantages, including increasing industrial production and employment opportunities, especially for women; earning foreign exchange by exporting goods; utilizing industrial waste; and developing backward areas. Small-scale industries are also more affordable to establish and operate due to lower costs.
Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
Rural Marketing
Hindustan Unilever has launched Project Shakti, a rural initiative to provide marketing infrastructure for products made by rural communities. The initiative aims to ensure rural producers have access to ready markets, allow products to reach a wide customer base, and facilitate financial benefits reaching producers. Shakti recruits and trains rural women as entrepreneurs to directly sell HUL products in villages, generating an average monthly income of Rs. 700-1,000. The program now operates in over 80,000 villages across 15 states.
Rural Retail
This document discusses rural retailing in India and its future outlook. It notes that rural markets represent a large opportunity as two-thirds of India's consumers live in rural areas. Rural demand is growing for packaged foods, personal care products, and other goods. Several companies have customized their products, pricing, and distribution for rural consumers. While rural retailing faces challenges like infrastructure and taxation issues, the future outlook remains positive as rural incomes and consumption are expected to significantly increase over the next decade. Organized retailers and FMCG companies are recognizing the potential of rural markets.
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Rural retailing in India is an important and growing sector. Some key points:
- Rural markets account for a large portion of India's private sector and economy. They offer vast potential for growth.
- Traditional rural retail is dominated by small kirana stores, but modern formats like Chaupal Sagar rural malls are being introduced by companies like ITC.
- Other companies exploring rural retail include DCM Shriram, Godrej Agrovet, and Indian Oil with models like Hariyali Bazaars and Kisan Seva Kendras.
- Rural consumers are becoming more modernized with rising incomes, changing consumption patterns, and greater access to technology and information.
Opportunities for agri and rural entrepreneurship 1
Rural entrepreneurship has an imperative role to play in the development of Indian economy. Taking into account the fact that nearly 70 percent of the Indian population calls rural India it's home, adequate funding and support can provide a prosperous entrepreneur atmosphere in these communities
Agri enterpenurship in india
The document discusses opportunities and challenges for agricultural entrepreneurship in India. It notes that while India has a surplus of food grains, agricultural production needs to be diversified and modernized to address changing demands, dietary issues, and climate change. Agricultural entrepreneurship can help boost rural incomes and employment. However, agricultural entrepreneurs face challenges including lack of access to financing, infrastructure, markets, and technology. Support from the government and private sector is needed to strengthen agricultural entrepreneurship in India.
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Challenges of entrepreneurship development in rural area and business education
The majority of the population lives in villages, the village is the back bone of the country and village industries play an important role in the national economy, particularly in the rural development. Rural entrepreneurship is not only important as a means of generating employment opportunities in the rural areas with low capital cost and raising the real income of the people, but also its contribution to the development of agriculture and urban industries. Rural entrepreneurship can be considered one of the solutions to reduce poverty, migration, economic disparity, unemployment and develop rural areas and backward regions.
Rural entrepreneurship
Importance of rural entrepreneurship in rural areas and how to overcome the curb of migration from rural to urban areas. opportunities for village people in transforming village citizens into corporate nation citizens.
Rural industrialisation
This document discusses rural development in India through rural industrialization. It outlines several problems with rural development programs in India, including inadequate funding, resources, and training for implementation. Rural industrialization is presented as a strategy to promote rural development by encouraging small and cottage industries in rural areas to generate local employment and utilize local resources. The advantages of rural industrialization include low capital costs, catering to local demand to reduce transaction costs, and job creation. Issues that need to be addressed include formulating an rural industrial policy, promoting decentralization, ensuring appropriate technologies and industries, developing rural employment, organizational challenges, technology gaps, and promoting entrepreneurial skills.
Rural Entrepreneurship in India
Rural entrepreneurship involves starting and operating businesses in rural areas that add value to local resources and employ local people. It helps turn "grass into gold" by exploiting business opportunities in rural surroundings. The document defines rural industries according to KVIC and the Government of India, and discusses the need for rural entrepreneurship to reduce poverty and promote regional development. It also outlines opportunities for rural entrepreneurs through government schemes and challenges they may face such as retaining workers, upgrading technology, and managing cash flow. Examples are given of successful rural entrepreneurs.
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This presentation throws light on the rural entrepreneurship and rural development. Also, it talks about how rural development has progressed so far in the context of India.
Rural entrepreneurship
importance of Rural entrepreneurship to encourage rural people to find new avenues and how to start up the business especially small enterprise
A presentation on e choupal and shakti project
E-Choupal is an ITC initiative that installs computers with internet access in rural Indian villages. Farmers can access information on market prices, weather, and farming practices through a local coordinator called a Sanchalak. Over 4 million farmers across 10 states now benefit from improved prices, knowledge, and sales through E-Choupal kiosks.
Strategies for Supporting Rural Entrepreneurship
What makes entrepreneurship different in rural places than in larger cities? What resources are needed to support rural
entrepreneurs with the guidance and expertise that they need to succeed? How do entrepreneurs contribute to the community, and what barriers do they commonly face? And what does culture, leadership, and local history have to do with it all? This session will highlight strategies for creating and sustaining effective entrepreneurial ecosystems in rural communities and regions through real-world examples, case studies, and interactive small group discussions.
Ruralmarketing
This document provides an overview of rural marketing in India. It begins with definitions of rural marketing and notes that rural markets make up two-thirds of India's population and generate almost half of national income. It then discusses observations about rural markets, including population distribution and media reach. Subsequent sections cover the rural population distribution across India, factors driving changes in rural demand such as new income sources and expectations, and common companies and products in the rural market. The document concludes with strategies for and challenges to rural marketing.
Rural Marketing in India: Prospects and Challanges
India a country rich in its heritage has the maximum potential to develop as an epicentre of commerce and trade. Indian economy is a blend of rural and urban economy, wherein 68.84% of population residing in 638000 villages clasp the maximum attention of all the marketers. This paper deals with the opportunities and challenges associated with this lucrative sector of Indian economy.
Samridhi proposal-Jan
Samridhi is an associate company of a microfinance institution in India that aims to promote sustainable employment. It operates dairy and vegetable vending platforms. The document describes Samridhi's new dairy model, which works with ultra-poor households and provides cows or goats in exchange for a portion of the milk. Within a few years, the cattle is owned by the client to provide long-term livelihood and assets. Samridhi pays clients a fixed wage even when cattle are dry and takes a share of milk below a productivity threshold to ensure stable income for the ultra-poor.
Marketing presentation final [repaired]
Project Shakti is an initiative by Hindustan Unilever Limited to market fast-moving consumer goods in rural India through local women entrepreneurs. It aims to provide sustainable livelihoods while also expanding HUL's customer base. Under the program, known as "Shakti", women are trained and employed to sell HUL products door-to-door in their villages. By 2011, the program had 45,000 Shakti entrepreneurs selling to over 3 million rural households across 100,000 villages.
Success stories of agripreneurs
The document describes the work of Vijay Bharat, an agricultural entrepreneur from Ranchi district of Jharkhand. After obtaining his BSc in Agriculture and MSc, he worked with several NGOs gaining experience in the field. In 2005, he started his own venture called Mobile Agricultural School and Services (MASS). He purchased a bus to use as a mobile training center, visiting remote villages to provide farmers with educational films, demonstrations and discussions on agricultural topics. In the last two years, MASS has provided training to over 6,000 farmers in the region, sponsored by various government organizations. Bharat aims to bring the latest agricultural information directly to farmers through this innovative mobile school approach.
Business environment ppt on role of government
The document discusses the economic role of the Indian government in business. It outlines several key roles:
1) Regulator of business by ensuring private investment meets socio-economic objectives, preventing exploitation, and controlling monopolies.
2) Promoter of business by providing financing, incentives, and infrastructure to support industrial growth, especially in underdeveloped areas.
3) Entrepreneur in business by operating public enterprises to ensure competitive markets.
4) Planner in business by indicating development priorities through Five-Year Plans and allocating scarce resources.
The government's role also involves reducing poverty, unemployment, and developing infrastructure like roads, ports and power to support economic growth. Poverty remains a
Project shakti
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
Importance of cottage industry
The document discusses the importance of cottage and small-scale industries in subcontinental areas. It notes that there is a shortage of capital and technical skills, making it difficult to establish heavy industries. Small-scale industries are easier to increase in number and have several advantages, including increasing industrial production and employment opportunities, especially for women; earning foreign exchange by exporting goods; utilizing industrial waste; and developing backward areas. Small-scale industries are also more affordable to establish and operate due to lower costs.
Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
Rural Marketing
Hindustan Unilever has launched Project Shakti, a rural initiative to provide marketing infrastructure for products made by rural communities. The initiative aims to ensure rural producers have access to ready markets, allow products to reach a wide customer base, and facilitate financial benefits reaching producers. Shakti recruits and trains rural women as entrepreneurs to directly sell HUL products in villages, generating an average monthly income of Rs. 700-1,000. The program now operates in over 80,000 villages across 15 states.
Rural Retail
This document discusses rural retailing in India and its future outlook. It notes that rural markets represent a large opportunity as two-thirds of India's consumers live in rural areas. Rural demand is growing for packaged foods, personal care products, and other goods. Several companies have customized their products, pricing, and distribution for rural consumers. While rural retailing faces challenges like infrastructure and taxation issues, the future outlook remains positive as rural incomes and consumption are expected to significantly increase over the next decade. Organized retailers and FMCG companies are recognizing the potential of rural markets.
rural retail
Rural retailing in India is an important and growing sector. Some key points:
- Rural markets account for a large portion of India's private sector and economy. They offer vast potential for growth.
- Traditional rural retail is dominated by small kirana stores, but modern formats like Chaupal Sagar rural malls are being introduced by companies like ITC.
- Other companies exploring rural retail include DCM Shriram, Godrej Agrovet, and Indian Oil with models like Hariyali Bazaars and Kisan Seva Kendras.
- Rural consumers are becoming more modernized with rising incomes, changing consumption patterns, and greater access to technology and information.
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Challenges of entrepreneurship development in rural area and business education
Challenges of entrepreneurship development in rural area and business education
Rural Marketing in India: Prospects and Challanges
Rural Marketing in India: Prospects and Challanges
Similar to Akhilesh rb&d
Opportunities for agri and rural entrepreneurship 1
Rural entrepreneurship has an imperative role to play in the development of Indian economy. Taking into account the fact that nearly 70 percent of the Indian population calls rural India it's home, adequate funding and support can provide a prosperous entrepreneur atmosphere in these communities
Agri enterpenurship in india
The document discusses opportunities and challenges for agricultural entrepreneurship in India. It notes that while India has a surplus of food grains, agricultural production needs to be diversified and modernized to address changing demands, dietary issues, and climate change. Agricultural entrepreneurship can help boost rural incomes and employment. However, agricultural entrepreneurs face challenges including lack of access to financing, infrastructure, markets, and technology. Support from the government and private sector is needed to strengthen agricultural entrepreneurship in India.
A Project on Rural Marketing in India: It’s Potential& Challenges
Contents
Chapter Subject Matters Page No
1 Introduction
1.1 Introduction
1.2 History of Rural Marketing
1.3 Rural Marketing Meaning &Concept
1.4 Characteristics of Rural Market
2 Objective & Literature Review
2.1 Objective of the Study
2.2 Review of related Studies
2.3 Methodology
3 Principle & Design
3.1 The 4A’s Approaches
3.2 The 4 P’s Strategy
3.3 Rural V/s Urban Market
3.4 Problems in Rural Market
3.5 Opportunity in Rural Market
4 Result &Discussion
4.1 Result
4.2 Discussion
5 Conclusions
5.1 Conclusion
Bibliography
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This document discusses rural entrepreneurship and industrialization in India. It notes that rural areas suffer from unemployment and lack of infrastructure, which rural entrepreneurship can help address. Rural entrepreneurs face challenges such as risk aversion, lack of financing, and competition from urban areas. The document categorizes types of rural industries such as agro-based, forest-based, and textiles. It also outlines characteristics of rural entrepreneurship, types including individual and group models, and government schemes to support rural entrepreneurship development. Rural industries can promote decentralized development, wealth distribution, poverty reduction, and balanced regional growth.
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Rural entrepreneurship refers to entrepreneurial activities that take place in rural areas. It can play an important role in rural economic development by generating employment and incomes. However, rural entrepreneurs face several challenges including lack of access to finance, limited local markets, poor infrastructure, lack of skills and training, and difficulties with marketing and management. Government policies aim to promote rural entrepreneurship through schemes that provide subsidies, training and support for activities like agriculture, dairy, handicrafts and other small industries. Developing rural entrepreneurship can help decentralize industries, reduce poverty and unemployment, and encourage balanced regional growth.
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As people are migrating from rural areas to urban areas due to lack of job opportunities and rural youth is unable to find any options for their growth. It is not only bad for the rural areas as the rural areas do not have any options for youth but it also put pressure on the infrastructure and amenities of the urban areas. However, a large number of products and services are available in remote areas but people do not have any inventive ideas to utilize all these resources in a proper manner. That is the reason; Rural Entrepreneurship is highly required to develop the small villages and their people too.
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MSME stands for Micro, Small, and Medium Enterprises. It was introduced by the Government of India in agreement with the MSMED (Micro, Small, and Medium Enterprises Development) Act of 2006. MSMEs are the enterprises involved in the processing, production, and preservation of goods and commodities.
Milk procurement , rural retail & agribusiness[1]
Kissan Unnati Kendra (KUK) is a new format of rural business hubs that aims to develop villages as productive units. KUKs will serve as milk procurement centers and rural retail outlets selling agriculture inputs, livestock inputs, consumer goods, and financial/insurance products. This will provide opportunities for selling branded products and developing private labels. By converting existing milk collection centers into KUKs and adding rural retail operations, it can boost revenues and ensure long-term sustainability for dairy businesses and rural communities.
Vocal for local
1) The document discusses efforts to implement the idea of "Vocal for Local" by meeting local demand through local production, especially in villages in Banda district of India.
2) Key steps taken include sending farmers on knowledge tours, skill training, developing model excellence centers, cluster development, and engaging farmers in local mandi and programs to empower them and convert their mindset to business and self-reliance.
3) Preliminary outcomes include farmers thinking to increase their income, gaining knowledge, innovating differently, and reducing dependence on government with a changed mindset.
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Small Scale Industries Scenario in Gujarat
Small scale industries today constitutes a very important segment of the Indian economy the development of this
sector came about primarily due to the vision of our late Prime Minister Jawaharlal Nehru who sought to develop core
industry and have a supporting sector in the form of small scale enterprises. Small scale sector has emerged as a dynamic and
vibrant sector of the economy. The sector contribution to employment is next only to agriculture in India. It is therefore an
excellent sector of economy for investment. Already we have seen that how small scale industries are playing significant role in
the economy. As we discussed above the importance and institutional framework of India and Gujarat, government of India
and government of Gujarat is trying to be more supportive to this sector. In spite of these lots of attempts of government of
Gujarat and government of India this sector is not raising as accepted to other countries and economy. Now we knew that how
small scale industries is playing important role in economy. We have accepted its importance. Inspire of its importance, the
small scale sector is beset with the problems of finding facilities given by financial institutions, nationalized banks, private
banks, co-operative banks and public sector banks.
The future of rural marketing
The document discusses the growing importance of rural markets in India. It notes that over 70% of India's population lives in rural areas, yet they remain an untapped market. Rural incomes are rising due to increased agricultural procurement prices and government programs, growing the rural consumer market. Companies will need targeted marketing strategies to succeed in rural India, focusing on product relevance, affordable prices, widespread distribution networks, and culturally-appropriate communication. Developing a dedicated rural business vertical and leveraging new retail and IT models can help companies better access this sizable rural consumer base.
Rural marketing on fmcg sector pdf
This document is a project report submitted by Suvransu Sekhar Pala to fulfill requirements of a PGDM program. The report examines the scope of rural marketing for fast moving consumer goods companies in India. It discusses the rural marketing environment, including the large size and characteristics of rural consumers, patterns of rural demand, and challenges of the rural market. The objectives are to analyze rural marketing strategies of FMCG companies and identify opportunities and challenges in tapping the rural market potential.
Rural Marketing in India
Rural marketing in India is important because approximately three-fourths of India's population lives in rural areas. Rural areas contribute significantly to India's GDP and employment. While rural markets offer great potential, they also present many challenges for companies. Some key challenges include a lack of infrastructure, low literacy rates, seasonal demand, and different cultural factors than urban areas. Effective rural marketing requires tailored strategies for distribution, sales, promotions, and product innovations that account for the rural context. With the right integrated approaches, the rural market is very promising for companies that view rural populations as important customers.
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Akhilesh rb&d
- 1. Rural Business & Development
- 2. A SEMINAR ON RURAL BUSINESS & DEVELOPMENT Presented By – AKHILESH KUMAR KUSHWAHA M.B.A. (Agr-Business) I sem ID. No. –CA 8396/11 C.S.AZAD UNIVERSITY OF AGRICULTURE & TECHNOLOGY, KANPUR -208002
- 3. CONTENTS INTRODUCTION What is the meaning of Rural Business Development What are the possibilities business in the rural areas What is the size of rural sector of in India How to develop rural business? The role of Government by rural business development Problem of rural business development Advantage of Rural Business Development
- 4. INTRODUCTION 70% Indian population lives in rural area. Every person is depended on Agriculture because Agriculture is necessarily of life. Mostly farmer in India does not farming at a organized level because they are under poverty line. Only farming is not sufficient according to population of India. The farmers develop the other business Example:- Food processing, Poultry farm, Fisheries, Handloom, Handicrafts, Small shop etc. So very most important of the rural business development in rural area.
- 5. WHAT IS RURAL BUSINESS The making of business decisions that tend to maximize net income consistent with the operators objectives. A Women Make Good Business
- 6. What is the meaning of Rural Business Development It means development of business in rural areas. India is a rural country and population level is so high and 1/3 people live in village/rural areas. So there rural business development in rural area must be important
- 7. What are the possibilities business in the rural areas It can be two types:- 1) Agricultural sector 2) Non agricultural sector
- 8. 1) AGRICULTURAL SECTOR:- Agricultural products Crop Husbandry Animal Husbandry Dairying Fisheries Poultry
- 9. 2) NON AGRICULTURAL SECTOR:- Village Industries Khadi Handloom Handicrafts Trading of general goods Small shops
- 10. WHAT IS THE SIZE OF RURAL SECTOR OF IN INDIA India lives in its villages with around 6,00,000 villages and 70% people living there 485002 Lac. cattle (as per 2003 17th Indian livestock census 185181 Lac. cow 97922 Lac. buffaloes 61469 Lac. sheep
- 11. Contd…. Land available 305 million hac Gross Cropped area 186.42 million hac Net irrigated area 51.45 million hac Land of non Agriculture use 22 million hac
- 12. How to develop rural business Rural develop possible firstly same simple and profitable business because rural people are get a good satisfaction. •The establishment of a small business requires skills in business planning and development.
- 13. The role of Government by rural business development Organized more programs for rural business development Government provide more facilities rural persons for self rural business development
- 14. Contd…. Many Banks by Government instruction for provided rural people credit facilities on low interest rates Government give the rural person storage facilities Marketing facilities provided in rural area by Government
- 15. Problem of rural business development Problem of marketing facility Lack of transport facilities Lack of credit facilities Low Education level Bargaining in marketing Inactiveness of Government
- 16. Advantage of Rural Business Development Economic growth of India Rural people get on high standard life Natural resource use of rural area Earning the more money by the rural area
- 17. THOUGHT Word of knowledge :- “Development of a country starts with the development of its villages”.
- 18. CREATED BY :- Akhilesh Kumar Kushwaha I.D.NO:-CA-8396/11 DEPARTMENT OF M.B.A. (Agri-Business) C.S.A.U.A&T Kanpur