The document argues that B2B mobile usage has reached critical mass, with over half of senior executives using mobile as their primary communications tool. It notes that mobile search is the fastest growing category and at least 10% of searches are now on mobile. It states that B2B companies cannot be immune to this trend and that if they send email, then they have a mobile audience. It warns that competitors are starting to realize the importance of mobile and that poor mobile sites can directly translate to lost business opportunities.
LSA17: Developing a Marketing Prioritization Model for Greater Effectiveness ...Localogy
The document discusses developing a market prioritization model to effectively allocate digital marketing resources. It describes collecting various data points on stores like sales, search engine optimization performance, population density, and level of local competition. Stores are then ranked and placed into tiers (high, medium, low priority) based on a composite score of these factors. The model aims to start a dialogue on where to focus efforts to increase returns on investment and drive the highest performance and visibility across all locations.
How to implement & roll out mobile customer communications in larger organiza...Apptentive
Deep Dive presentation from Robi Ganguly's presentation at MoDevEast in December 2013 about how to roll out and implement customer communications at larger organizations. From contextualizing the mobile opportunity to sharing details about the largest problems in the ecosystem, this helps any mobile marketer, product manager or mobile business owner to make the case for deeper investment in mobile. In addition, it highlights the importance of customer communication inside of mobile apps, the necessary tools for any larger organization and how companies are utilizing these tools every day to change their business, get smarter faster and deeply connect with customers. Questions? Email robi@apptentive.com
What is this 'delight' thing? Is it possible to create it? In this talk, Ben 'squared' will explore what makes an experience truly delightful.
By Ben Tollady (@tollady) and Ben Rowe (@benhyphenrowe)
UX Designers, Thirst Studios.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Forrester CXNYC 2017 - Delivering great real-time cx is a true craftDataStax Academy
Companies today are innovating with real-time data to deliver truly amazing customer experiences in the moment. Real-time data management for real-time customer experience is core to staying ahead of competition and driving revenue growth. Join Trays to learn how Comcast is differentiating itself from it's own historical reputation with Customer Experience strategies.
This document discusses how conventional cybersecurity approaches like firewalls and SIEM tools monitor for potential threats but do not understand business logic or operations within internal systems. It introduces the concept of monitoring message buses that facilitate internal communications, and using business logic monitoring to detect anomalies or deviations from expected operations that could indicate issues like attacks, defects, or errors. This monitoring of effects within systems is presented as more efficient than monitoring for specific causes or threats.
The document argues that B2B mobile usage has reached critical mass, with over half of senior executives using mobile as their primary communications tool. It notes that mobile search is the fastest growing category and at least 10% of searches are now on mobile. It states that B2B companies cannot be immune to this trend and that if they send email, then they have a mobile audience. It warns that competitors are starting to realize the importance of mobile and that poor mobile sites can directly translate to lost business opportunities.
LSA17: Developing a Marketing Prioritization Model for Greater Effectiveness ...Localogy
The document discusses developing a market prioritization model to effectively allocate digital marketing resources. It describes collecting various data points on stores like sales, search engine optimization performance, population density, and level of local competition. Stores are then ranked and placed into tiers (high, medium, low priority) based on a composite score of these factors. The model aims to start a dialogue on where to focus efforts to increase returns on investment and drive the highest performance and visibility across all locations.
How to implement & roll out mobile customer communications in larger organiza...Apptentive
Deep Dive presentation from Robi Ganguly's presentation at MoDevEast in December 2013 about how to roll out and implement customer communications at larger organizations. From contextualizing the mobile opportunity to sharing details about the largest problems in the ecosystem, this helps any mobile marketer, product manager or mobile business owner to make the case for deeper investment in mobile. In addition, it highlights the importance of customer communication inside of mobile apps, the necessary tools for any larger organization and how companies are utilizing these tools every day to change their business, get smarter faster and deeply connect with customers. Questions? Email robi@apptentive.com
What is this 'delight' thing? Is it possible to create it? In this talk, Ben 'squared' will explore what makes an experience truly delightful.
By Ben Tollady (@tollady) and Ben Rowe (@benhyphenrowe)
UX Designers, Thirst Studios.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Forrester CXNYC 2017 - Delivering great real-time cx is a true craftDataStax Academy
Companies today are innovating with real-time data to deliver truly amazing customer experiences in the moment. Real-time data management for real-time customer experience is core to staying ahead of competition and driving revenue growth. Join Trays to learn how Comcast is differentiating itself from it's own historical reputation with Customer Experience strategies.
This document discusses how conventional cybersecurity approaches like firewalls and SIEM tools monitor for potential threats but do not understand business logic or operations within internal systems. It introduces the concept of monitoring message buses that facilitate internal communications, and using business logic monitoring to detect anomalies or deviations from expected operations that could indicate issues like attacks, defects, or errors. This monitoring of effects within systems is presented as more efficient than monitoring for specific causes or threats.
Venuelabs Dreamforce 2012 Addressing the Brand Local Blind SpotNeil Crist
Venuelabs provides location-based analytics and customer intelligence to large brands by tracking over 215,000 locations and 1,750+ brands across 15 countries. They analyze mobile consumer content and activity to give brands insight into local customer sentiment and perspectives. This local customer data can inform various brand functions like marketing, operations, customer service, and competitive intelligence. The document shows that consumers are increasingly sharing local information online through photos and social media, yet many brands remain "blind" to the importance of this local customer data and insight.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer experiences and drive sales.
Find out how aisle411's indoor location technology can enable mobile retail, and drive purchases.
aisle411 is the leading indoor location services platform for retailers, which includes some of the world’s top retailers and consumer brands as clients and partners servicing over 12,000 retail locations.
Presented by Founder and CEO of aisle411, Nathan Pettyjohn, at Opus Research's Place Conference, 2014 (London).
Being relevant in an irrelevant world mpiRich Benjamin
This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.
Engagis CEO Leon Condon presents The Future of Retail - Embracing Digital for Improved Service and Profit.
Webinar Overview:
Your customers are changing. The way they search, discover and transact is transforming rapidly. We all know that shoppers love digital technology but for retailers the popular view is that it's expensive.
So can your retail store embrace digital without breaking the budget? This free webinar will reveal the answer.
Engagis CEO and digital marketing expert Leon Condon will show you why next-generation retail marketing must be more than just digital; it needs to be integrated.
You’ll learn which digital solutions equip you to better serve customers, empower your staff and increase your profit, all while lowering your costs.
This webinar will then showcase the options that exist right now, and reveal how top retailers are creating cutting-edge in-store marketing systems with minimal, or zero, impact on operating costs. View the Webinar slides above
The document outlines seven habits of highly effective digital marketers: 1) be strategic in focusing on important goals and key activities, 2) get data collection and analytics set up correctly, 3) prioritize the user experience, 4) move more quickly in the fast-changing digital environment, 5) leverage video and content marketing, 6) practice joined-up marketing across departments and agencies, and 7) foster a culture of testing and continuous improvement. The presentation was given at a 2014 digital marketing event on trends for the next five years in digital.
In today’s digital world, it seems that the connected consumer wields all the power. But retailers hold the power of data — social,
local, mobile, POS, CRM. It all adds up to actionable insight. In this session led by Simon Thompson, Director, Commercial Solutions at Esri, find out how to make sense of it all, by:
· Leveraging your data to shift the balance of power;
· Creating a meaning context for big data;
· Extracting the value of your social, location-based, and mobile data; and
. Implementing a system that adds value to your organization.
Introduction to mobile marketing by digi china - china-focus digital agencyNino Lancette
This document provides an introduction to mobile marketing. It discusses how mobile marketing has changed the way consumers interact with brands by making interactions more personal, targeted and timely. It highlights some key mobile marketing strategies like mobile apps, mobile ads, messaging and QR codes. It also provides examples of how companies like Starbucks, IKEA, Meat Pack and Diesel have successfully used mobile strategies to engage customers, build loyalty and gain business benefits. The document stresses that effective mobile marketing requires integrated, targeted, measured and optimized strategies and analytics.
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Nike is used as a case study in mobile creativity, with their mission, culture, campaigns, and app constellation strategy summarized. Key mobile trends for 2015 are outlined, including designing for simplicity and delight in apps, leveraging real-time data and proximity sensors, and the rise of messaging apps over social networks. Dynamic pricing algorithms and real-time personalization are also discussed as mobile trends to watch
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015CM.com
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Case studies of Nike's mobile advertising excellence and creative campaigns/platforms are described. The document concludes with trends to watch in 2015, including designing apps for simplicity and delight, leveraging real-time personalization and dynamic pricing, and the growth of messaging apps over social networks.
Fashion Digital Mobile event March 24, 2015Greg Stuart
Mobile marketing can have a significant impact across the marketing funnel from awareness to sales. Empirical research from campaigns by Coca-Cola, AT&T, MasterCard and Walmart found that mobile delivered almost twice the impact per dollar spent compared to other media for awareness, image and purchase intent. The research also found mobile worked harder than its budget allocation and drove results across key performance indicators. The research suggests mobile should account for 8-16% of marketing budgets based on its impact. However, applying techniques like optimizing mobile formats, leveraging location and context targeting, and improving creatives can make mobile investments work 150-550% harder and significantly increase returns on investment.
LSA15: State of the Association (Neg Norton)Localogy
This document summarizes the state of the Local Search Association (LSA). It discusses that LSA has over 300 members, including 33 new members in 2015. It outlines the board of directors and provides a brief financial summary, noting that in 2014 LSA had a net income of -$132,000 with reserve funds of $8.9 million. The 2015 budget anticipates revenues and expenses of $7.4 million.
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While willingness to spend is lower than the regional average, consumers are cutting back mostly on entertainment and travel expenses. The FMCG market is facing challenges as consumers switch to cheaper brands. However, the middle class is still spending more on premium electronics, cars, and international travel. Vietnamese shoppers are smart and quality-conscious but still seek value. Some baby product categories are premiumizing quicker.
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen Dung Tri
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While savings rates are up as consumers cut back on discretionary spending like holidays and new clothes, there is also increased spending on quality products and premium categories like baby items. FMCG growth has slowed as consumers switch to cheaper brands but also focus more on value and quality. Younger consumers and an emerging middle class are driving more spending on cars, electronics, and international travel. Overall, Vietnamese shoppers are becoming smarter and more discerning in their purchasing decisions.
7 killer tactics to catapult a mobile marketing strategyWaterfall
This document discusses tactics for effective mobile marketing strategies. It begins with an overview of mobile device and platform trends. It then distinguishes between tactics and strategy, with tactics being specific methods and strategy being an overarching plan. The document outlines 7 killer tactics for mobile marketing: opt-in, cross-channel, location, choice, A/B testing, dynamic field insertion, and integration. It provides examples of companies implementing these tactics and concludes with key takeaways around engaging audiences strategically and having conversations rather than just sending messages.
Can retail brands become more local with social? Social Media Week London - 2...Engage121
Here's the full deck of what Roger, Nicholas & Evelyn had to say at our event "Can retail brands become more local with social?" at The Hospital Club on Friday 26th September 2013 - we hope you enjoy it
Mobile Marketing - Demystifying the hypedavidshuip
The document discusses mobile marketing hype and strategies. It defines mobile marketing, examines the Gartner hype cycle, and suggests focusing on customer behaviors and measurable objectives. It also summarizes Jeremiah Owyang's "customer hourglass" model of how mobile supports each stage of the customer journey from awareness to advocacy.
The document discusses how mobile technology can transform the retail store experience. It promotes a webinar about mobile retail strategies for the holiday season and introduces panelists from Impact Mobile and Retail TouchPoints. MicroStrategy is then highlighted as a vendor that provides retail analytics, store operations, and customer engagement mobile applications to improve areas like merchandising, customer service and associate productivity. Customer testimonials praise how MicroStrategy's mobile platforms have empowered store management.
Customer Feedback Management Feb 2015 - VenuelabsVenuelabs
The landscape of customer feedback management is changing rapidly for brands with a physical presence. This presentation gives an overview of these trends and examples of how early adopter brands are addressing these new realities. More at http://www.venuelabs.com or sample your brand at http://www.aboutlocal.com.
Dreamforce 2012: Deriving Insights from Social Local Data - VenuelabsVenuelabs
This document discusses how analyzing geo-tagged social media data and consumer content can provide insights for businesses. It notes that over 2 billion pieces of consumer content monthly are geo-tagged. By listening across multiple consumer channels, businesses can better understand customer sentiment, identify issues at specific locations, and measure marketing campaigns. The document provides examples of companies that used local data analysis to identify staff training problems, daily deal impacts, and a franchise location with higher marketing returns.
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Venuelabs provides location-based analytics and customer intelligence to large brands by tracking over 215,000 locations and 1,750+ brands across 15 countries. They analyze mobile consumer content and activity to give brands insight into local customer sentiment and perspectives. This local customer data can inform various brand functions like marketing, operations, customer service, and competitive intelligence. The document shows that consumers are increasingly sharing local information online through photos and social media, yet many brands remain "blind" to the importance of this local customer data and insight.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer experiences and drive sales.
Find out how aisle411's indoor location technology can enable mobile retail, and drive purchases.
aisle411 is the leading indoor location services platform for retailers, which includes some of the world’s top retailers and consumer brands as clients and partners servicing over 12,000 retail locations.
Presented by Founder and CEO of aisle411, Nathan Pettyjohn, at Opus Research's Place Conference, 2014 (London).
Being relevant in an irrelevant world mpiRich Benjamin
This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.
Engagis CEO Leon Condon presents The Future of Retail - Embracing Digital for Improved Service and Profit.
Webinar Overview:
Your customers are changing. The way they search, discover and transact is transforming rapidly. We all know that shoppers love digital technology but for retailers the popular view is that it's expensive.
So can your retail store embrace digital without breaking the budget? This free webinar will reveal the answer.
Engagis CEO and digital marketing expert Leon Condon will show you why next-generation retail marketing must be more than just digital; it needs to be integrated.
You’ll learn which digital solutions equip you to better serve customers, empower your staff and increase your profit, all while lowering your costs.
This webinar will then showcase the options that exist right now, and reveal how top retailers are creating cutting-edge in-store marketing systems with minimal, or zero, impact on operating costs. View the Webinar slides above
The document outlines seven habits of highly effective digital marketers: 1) be strategic in focusing on important goals and key activities, 2) get data collection and analytics set up correctly, 3) prioritize the user experience, 4) move more quickly in the fast-changing digital environment, 5) leverage video and content marketing, 6) practice joined-up marketing across departments and agencies, and 7) foster a culture of testing and continuous improvement. The presentation was given at a 2014 digital marketing event on trends for the next five years in digital.
In today’s digital world, it seems that the connected consumer wields all the power. But retailers hold the power of data — social,
local, mobile, POS, CRM. It all adds up to actionable insight. In this session led by Simon Thompson, Director, Commercial Solutions at Esri, find out how to make sense of it all, by:
· Leveraging your data to shift the balance of power;
· Creating a meaning context for big data;
· Extracting the value of your social, location-based, and mobile data; and
. Implementing a system that adds value to your organization.
Introduction to mobile marketing by digi china - china-focus digital agencyNino Lancette
This document provides an introduction to mobile marketing. It discusses how mobile marketing has changed the way consumers interact with brands by making interactions more personal, targeted and timely. It highlights some key mobile marketing strategies like mobile apps, mobile ads, messaging and QR codes. It also provides examples of how companies like Starbucks, IKEA, Meat Pack and Diesel have successfully used mobile strategies to engage customers, build loyalty and gain business benefits. The document stresses that effective mobile marketing requires integrated, targeted, measured and optimized strategies and analytics.
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Nike is used as a case study in mobile creativity, with their mission, culture, campaigns, and app constellation strategy summarized. Key mobile trends for 2015 are outlined, including designing for simplicity and delight in apps, leveraging real-time data and proximity sensors, and the rise of messaging apps over social networks. Dynamic pricing algorithms and real-time personalization are also discussed as mobile trends to watch
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The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Case studies of Nike's mobile advertising excellence and creative campaigns/platforms are described. The document concludes with trends to watch in 2015, including designing apps for simplicity and delight, leveraging real-time personalization and dynamic pricing, and the growth of messaging apps over social networks.
Fashion Digital Mobile event March 24, 2015Greg Stuart
Mobile marketing can have a significant impact across the marketing funnel from awareness to sales. Empirical research from campaigns by Coca-Cola, AT&T, MasterCard and Walmart found that mobile delivered almost twice the impact per dollar spent compared to other media for awareness, image and purchase intent. The research also found mobile worked harder than its budget allocation and drove results across key performance indicators. The research suggests mobile should account for 8-16% of marketing budgets based on its impact. However, applying techniques like optimizing mobile formats, leveraging location and context targeting, and improving creatives can make mobile investments work 150-550% harder and significantly increase returns on investment.
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This document summarizes the state of the Local Search Association (LSA). It discusses that LSA has over 300 members, including 33 new members in 2015. It outlines the board of directors and provides a brief financial summary, noting that in 2014 LSA had a net income of -$132,000 with reserve funds of $8.9 million. The 2015 budget anticipates revenues and expenses of $7.4 million.
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While willingness to spend is lower than the regional average, consumers are cutting back mostly on entertainment and travel expenses. The FMCG market is facing challenges as consumers switch to cheaper brands. However, the middle class is still spending more on premium electronics, cars, and international travel. Vietnamese shoppers are smart and quality-conscious but still seek value. Some baby product categories are premiumizing quicker.
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen Dung Tri
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While savings rates are up as consumers cut back on discretionary spending like holidays and new clothes, there is also increased spending on quality products and premium categories like baby items. FMCG growth has slowed as consumers switch to cheaper brands but also focus more on value and quality. Younger consumers and an emerging middle class are driving more spending on cars, electronics, and international travel. Overall, Vietnamese shoppers are becoming smarter and more discerning in their purchasing decisions.
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This document discusses tactics for effective mobile marketing strategies. It begins with an overview of mobile device and platform trends. It then distinguishes between tactics and strategy, with tactics being specific methods and strategy being an overarching plan. The document outlines 7 killer tactics for mobile marketing: opt-in, cross-channel, location, choice, A/B testing, dynamic field insertion, and integration. It provides examples of companies implementing these tactics and concludes with key takeaways around engaging audiences strategically and having conversations rather than just sending messages.
Can retail brands become more local with social? Social Media Week London - 2...Engage121
Here's the full deck of what Roger, Nicholas & Evelyn had to say at our event "Can retail brands become more local with social?" at The Hospital Club on Friday 26th September 2013 - we hope you enjoy it
Mobile Marketing - Demystifying the hypedavidshuip
The document discusses mobile marketing hype and strategies. It defines mobile marketing, examines the Gartner hype cycle, and suggests focusing on customer behaviors and measurable objectives. It also summarizes Jeremiah Owyang's "customer hourglass" model of how mobile supports each stage of the customer journey from awareness to advocacy.
The document discusses how mobile technology can transform the retail store experience. It promotes a webinar about mobile retail strategies for the holiday season and introduces panelists from Impact Mobile and Retail TouchPoints. MicroStrategy is then highlighted as a vendor that provides retail analytics, store operations, and customer engagement mobile applications to improve areas like merchandising, customer service and associate productivity. Customer testimonials praise how MicroStrategy's mobile platforms have empowered store management.
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Customer Feedback Management Feb 2015 - VenuelabsVenuelabs
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This document discusses how analyzing geo-tagged social media data and consumer content can provide insights for businesses. It notes that over 2 billion pieces of consumer content monthly are geo-tagged. By listening across multiple consumer channels, businesses can better understand customer sentiment, identify issues at specific locations, and measure marketing campaigns. The document provides examples of companies that used local data analysis to identify staff training problems, daily deal impacts, and a franchise location with higher marketing returns.
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2014 Annual Hotel & Hospitality Benchmark Venuelabs LBMAVenuelabs
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Dreamforce 2012: Addressing the Local Blindspot for Merchants
1. Addressing the Local Blind Spot
The Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal
2. All about Venuelabs
Venuelabs provides local customer intelligence to large
brands. They are a pioneer in the emerging field of location
based analytics, transforming mobile consumer content and
activity into actionable customer insight.
Tracking over 215,000 locations for 1750+ brands in 15 countries
Provide in-store customer perspective and sentiment
Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams
3. Evolution of Social Sharing – Shifting to Local
2004
Sharing your
ideas
Sharing photos,
updates
Sharing what
you’re doing
Sharing where
you are
2007 2010+2000