This document provides tips for setting up a crowdfunding page, including adding bios and photos of the people working on the project to personalize it, keeping rewards simple to send out with reasonable postage, brainstorming visual marketing materials like pictures and infographics to tell the project story, and creating a short 2-minute pitch video that is funny, educational and/or inspiring to help overcome fears of being on camera.

1. by Alexia Anastasio
Module 2
How to set up your page

6. Put together information
about who is working on
your project.
Including Bios and
Photographs – People want
to see that it is run by real
people not just a corporation.

7. Putting together Rewards
Keep it Simple and Personal
You need to send these items out
so think about postage.
What would you like to get in
the mail?

8. Marketing Materials
Start brainstorming ways
to talk about your story
through pictures or
infographics

9. Pitch Video
Getting over your fear to
talk in front of the camera
By making it short
about 2 minutes
Funny, educational and/or
inspiring