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A behavioural breakdown of 8 Clio Awards winners
This document analyzes the behaviors and insights behind eight winning advertising campaigns from the 2017 Clio Awards. It summarizes each campaign in 1-2 paragraphs, highlighting the key insight. The campaigns tackle issues such as periods, masculinity, patriotism, online trolling, polarization, family structures, stress, and community investment. Overall, the document examines how top ads are reflecting societal trends and behaviors to deliver resonant messaging.
Young Spikes 2011
1) Teenagers in Indonesia don't care about local brands and see international brands as "cool" and their "god".
2) The author proposes a program where local brands donate 1% of profits to build facilities teenagers are passionate about, like music studios.
3) Teenagers receive vouchers for local brand purchases and can vote online for which facilities to build. This gives local products added value for teenagers and makes them proud to support their country.
Young Spikes Indonesia 2015 - Digital Category
Winner of Young Spikes Indonesia Digital Category
The challenge is how to increase the immunisation rate in Indonesia, especially how to convince lower SES Mom to join this movement by tackling some of bad issues that spread around them about Immunisation program
Korupsipura
The document proposes the "Korupsipura Award", which would annually rank and honor the most corrupt Indonesian state. It would collect corruption data from law enforcement and calculate metrics for each state across sectors. The highest ranking state would receive a commemorative monument trophy. The goal is to increase awareness of corruption levels, shame people into action, and motivate states to reduce corruption to avoid the honor. Over time, an Indonesia Corruption Museum and "Walk of Shame" installation would also educate the public and maintain attention on anti-corruption efforts.
Museum great sale
The document proposes a campaign to promote the Museum Nasional by bringing its exhibits to local malls. It suggests creating viral videos of museum artifacts coming to life and visiting the malls. People could then scan QR codes on the artifacts to learn their histories and claim discounts at partner stores. The campaign would rotate featured artifacts and store discounts monthly to encourage repeat visits to both the museum and malls. The goal is to increase engagement with the museum's collections using a fun, interactive approach that meets people where they are already spending time.
Tanggal tua
The document presents a marketing campaign called "Wisata Smart Gak Pake Berat" or "Affordable Traveling" to promote the National Museum in Jakarta. It aims to change people's habit of staying home on "Tanggal Tua" (when salaries run low late in the month) and instead encourage family outings to the museum for only 7,000 rupiah. The campaign uses influencers on social media and advertisements on public transit that tease affordable travel without mentioning the museum to build curiosity. It also holds a monthly contest where visitors can win domestic flight tickets by sharing photos on the museum's Facebook page.
Young Lions - Sarah and Bev
Young Lion award winning media plan for Doctors Withiout Borders that sent Bev and Sarah to the south of France for a week
Recommended
A behavioural breakdown of 8 Clio Awards winners
This document analyzes the behaviors and insights behind eight winning advertising campaigns from the 2017 Clio Awards. It summarizes each campaign in 1-2 paragraphs, highlighting the key insight. The campaigns tackle issues such as periods, masculinity, patriotism, online trolling, polarization, family structures, stress, and community investment. Overall, the document examines how top ads are reflecting societal trends and behaviors to deliver resonant messaging.
Young Spikes 2011
1) Teenagers in Indonesia don't care about local brands and see international brands as "cool" and their "god".
2) The author proposes a program where local brands donate 1% of profits to build facilities teenagers are passionate about, like music studios.
3) Teenagers receive vouchers for local brand purchases and can vote online for which facilities to build. This gives local products added value for teenagers and makes them proud to support their country.
Young Spikes Indonesia 2015 - Digital Category
Winner of Young Spikes Indonesia Digital Category
The challenge is how to increase the immunisation rate in Indonesia, especially how to convince lower SES Mom to join this movement by tackling some of bad issues that spread around them about Immunisation program
Korupsipura
The document proposes the "Korupsipura Award", which would annually rank and honor the most corrupt Indonesian state. It would collect corruption data from law enforcement and calculate metrics for each state across sectors. The highest ranking state would receive a commemorative monument trophy. The goal is to increase awareness of corruption levels, shame people into action, and motivate states to reduce corruption to avoid the honor. Over time, an Indonesia Corruption Museum and "Walk of Shame" installation would also educate the public and maintain attention on anti-corruption efforts.
Museum great sale
The document proposes a campaign to promote the Museum Nasional by bringing its exhibits to local malls. It suggests creating viral videos of museum artifacts coming to life and visiting the malls. People could then scan QR codes on the artifacts to learn their histories and claim discounts at partner stores. The campaign would rotate featured artifacts and store discounts monthly to encourage repeat visits to both the museum and malls. The goal is to increase engagement with the museum's collections using a fun, interactive approach that meets people where they are already spending time.
Tanggal tua
The document presents a marketing campaign called "Wisata Smart Gak Pake Berat" or "Affordable Traveling" to promote the National Museum in Jakarta. It aims to change people's habit of staying home on "Tanggal Tua" (when salaries run low late in the month) and instead encourage family outings to the museum for only 7,000 rupiah. The campaign uses influencers on social media and advertisements on public transit that tease affordable travel without mentioning the museum to build curiosity. It also holds a monthly contest where visitors can win domestic flight tickets by sharing photos on the museum's Facebook page.
Young Lions - Sarah and Bev
Young Lion award winning media plan for Doctors Withiout Borders that sent Bev and Sarah to the south of France for a week
Larangan PNS di Lingkungan KPU Merangkap Jabatan
Undang - Undang No. 15 tahun 2011 Tentang Penyelenggara Pemilu
Himbauan Netralitas PNS, anggota Polri, TNI, pegawai BUMN, BUMD
Undang - Undang No 5 Tahun 2014 Tentang Aparatur Sipil Negara
LPPD 2014
Dokumen tersebut merangkum kondisi umum Kota Sibolga, termasuk letak geografis, luas wilayah, pembagian administratif, demografi, pendidikan, dan sarana kesehatan. Kota Sibolga terletak di tepi pantai barat Pulau Sumatera bagian utara dengan luas wilayah sebesar 13,47 km2 dan penduduk sebesar 95.035 jiwa pada tahun 2014. Sarana pendidikan terdiri atas 61 SD, 15 SMP, 9 SMA,
KATA PENGANTAR LPPD
Dokumen ini merupakan kata pengantar laporan pelaksanaan pemerintahan daerah Kota Sibolga tahun 2014. Dokumen ini menjelaskan bahwa pemerintah daerah diwajibkan untuk melaporkan pelaksanaan pemerintahannya kepada masyarakat melalui media massa sesuai peraturan pemerintah. Laporan ini disusun untuk memenuhi kewajiban pertanggungjawaban atas tugas dan tanggung jawab yang telah dilaksanakan
DAFTAR ISI LPPD 2014
Dokumen ini merupakan rencana kerja pemerintah kota Sibolga untuk periode 2020-2025. Dokumen ini membahas visi, misi, dan strategi pembangunan Sibolga dalam 5 tahun ke depan yang mencakup pendidikan, kesehatan, infrastruktur, lingkungan hidup, sosial dan ekonomi. Dokumen ini juga menjelaskan rencana kerja setiap dinas dan lembaga pemerintahan serta kerjasama antar instansi untuk mencapai tu
BAB IV
Dokumen tersebut membahas tentang tugas pembantuan yang dilaksanakan oleh pemerintah kota Sibolga pada tahun 2014, meliputi bidang penanggulangan bencana, perumahan dan fasilitas umum, serta pendidikan. Program-program tersebut mendapatkan dana dari pemerintah pusat dan provinsi Sumatera Utara."
BAB III A
Dokumen ini membahas tentang Rencana Kerja Pembangunan Daerah Kota Sibolga tahun 2011. RKPD ini merupakan pedoman perencanaan bagi seluruh pemangku kepentingan pembangunan di Kota Sibolga dan didasarkan pada 5 misi pemerintahan yaitu: (1) pemerintahan yang demokratis, berkeadilan dan transparan, (2) meningkatkan pelayanan kesehatan dan lingkungan sehat, (3) meningkatkan pendidikan ber
Majalah electro
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
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Undang - Undang No. 15 tahun 2011 Tentang Penyelenggara Pemilu
Himbauan Netralitas PNS, anggota Polri, TNI, pegawai BUMN, BUMD
Undang - Undang No 5 Tahun 2014 Tentang Aparatur Sipil Negara
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Dokumen tersebut merangkum kondisi umum Kota Sibolga, termasuk letak geografis, luas wilayah, pembagian administratif, demografi, pendidikan, dan sarana kesehatan. Kota Sibolga terletak di tepi pantai barat Pulau Sumatera bagian utara dengan luas wilayah sebesar 13,47 km2 dan penduduk sebesar 95.035 jiwa pada tahun 2014. Sarana pendidikan terdiri atas 61 SD, 15 SMP, 9 SMA,
KATA PENGANTAR LPPD
Dokumen ini merupakan kata pengantar laporan pelaksanaan pemerintahan daerah Kota Sibolga tahun 2014. Dokumen ini menjelaskan bahwa pemerintah daerah diwajibkan untuk melaporkan pelaksanaan pemerintahannya kepada masyarakat melalui media massa sesuai peraturan pemerintah. Laporan ini disusun untuk memenuhi kewajiban pertanggungjawaban atas tugas dan tanggung jawab yang telah dilaksanakan
DAFTAR ISI LPPD 2014
Dokumen ini merupakan rencana kerja pemerintah kota Sibolga untuk periode 2020-2025. Dokumen ini membahas visi, misi, dan strategi pembangunan Sibolga dalam 5 tahun ke depan yang mencakup pendidikan, kesehatan, infrastruktur, lingkungan hidup, sosial dan ekonomi. Dokumen ini juga menjelaskan rencana kerja setiap dinas dan lembaga pemerintahan serta kerjasama antar instansi untuk mencapai tu
BAB IV
Dokumen tersebut membahas tentang tugas pembantuan yang dilaksanakan oleh pemerintah kota Sibolga pada tahun 2014, meliputi bidang penanggulangan bencana, perumahan dan fasilitas umum, serta pendidikan. Program-program tersebut mendapatkan dana dari pemerintah pusat dan provinsi Sumatera Utara."
BAB III A
Dokumen ini membahas tentang Rencana Kerja Pembangunan Daerah Kota Sibolga tahun 2011. RKPD ini merupakan pedoman perencanaan bagi seluruh pemangku kepentingan pembangunan di Kota Sibolga dan didasarkan pada 5 misi pemerintahan yaitu: (1) pemerintahan yang demokratis, berkeadilan dan transparan, (2) meningkatkan pelayanan kesehatan dan lingkungan sehat, (3) meningkatkan pendidikan ber
Majalah electro
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
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