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Museum great sale
The document proposes a campaign to promote the Museum Nasional by bringing its exhibits to local malls. It suggests creating viral videos of museum artifacts coming to life and visiting the malls. People could then scan QR codes on the artifacts to learn their histories and claim discounts at partner stores. The campaign would rotate featured artifacts and store discounts monthly to encourage repeat visits to both the museum and malls. The goal is to increase engagement with the museum's collections using a fun, interactive approach that meets people where they are already spending time.
Museum great sale
- 1.
- 2. IT’S HARD FOR MUSEUM TO COMPETE WITH A MALL
- 3. BECAUSE THIS IS WHAT THEY HAVE Mall Museum • Many vendors • Many Statues • Bigger • More Serious • More lively • More Studying • More fun • Lots Of Staring At Statue • Lots of sales promo Or Vase But Nothing To Do…
- 4. Therefore you cantwin against them. And if we can’t beat them… Join them.
- 5. A campaign wherea museum can give a promo. Working with the Store. Promoted by their own occupants.
- 6. START THE CONVERSATION STEP 1 – Viral videos of Museum Nasional occupants magically walking out from the museum
- 7. TALK AND INVITETHEM STEP 2 – Ambient media on malls where people can meet with the runaway statue.
- 8. WHAT WILL THEYFIND ON THE MUSEUM? Get discount 25% Mangkok putih Get discount 25% CROCS Get discount 10% King Koil Get discount 25% on bags Get discount 10% Ace Hardware Get discount 10% Informa
- 9. HOW WORKS? IT STEP 3 – People can scan QR codes and learn about the object’s history. Then claim the promo. Scan Qr Codes on the statue Read the story about the collec<on Claim Reward And automa<cally Share via social media
- 10. HOW TO EXTENDTHE CAMPAIGN Nov Dec Jan And so on… To keep the people come back again. The promo can be changed monthly based on the museum’s cooperation with the store’s promo every months.