Karya Wijaya Panjalumurti dan Raden Astra Djoko D dari McCann Worldgroup Jakarta

1. MUSEUM NASIONAL
CAMPAIGN

2. IT’S
HARD
FOR
MUSEUM
TO
COMPETE
WITH
A
MALL

3. BECAUSE
THIS
IS
WHAT
THEY
HAVE
Mall Museum
• Many vendors • Many
Statues
• Bigger • More
Serious
• More lively • More
Studying
• More fun • Lots
Of
Staring
At
Statue
• Lots of sales promo
Or
Vase
But
Nothing
To
Do…

4. Therefore you cant win against them.
And if we can’t beat them…
Join them.

5. A campaign where a
museum can give a promo.
Working with the Store.
Promoted by their own
occupants.

6. START THE CONVERSATION
STEP
1
–
Viral
videos
of
Museum
Nasional
occupants
magically
walking
out
from
the
museum

7. TALK AND INVITE THEM
STEP
2
–
Ambient
media
on
malls
where
people
can
meet
with
the
runaway
statue.

8. WHAT WILL THEY FIND ON THE MUSEUM?
Get discount 25% Mangkok putih Get discount 25% CROCS Get discount 10% King Koil
Get discount 25% on bags Get discount 10% Ace Hardware Get discount 10% Informa

9. HOW WORKS?
IT
STEP
3
–
People
can
scan
QR
codes
and
learn
about
the
object’s
history.
Then
claim
the
promo.
Scan
Qr
Codes
on
the
statue
Read
the
story
about
the
collec<on
Claim
Reward
And
automa<cally
Share
via
social
media

10. HOW TO EXTEND THE CAMPAIGN
Nov
Dec
Jan
And
so
on…
To keep the people come back again.
The promo can be changed monthly based on the museum’s
cooperation with the store’s promo every months.