The document outlines a campaign aimed at increasing immunization rates among Indonesian mothers by using direct outreach methods, such as recorded calls from President Joko Widodo. It targets basic and feature phone users, providing them with essential information about immunization programs without requiring an internet connection. The initiative includes follow-up SMS and a USSD code for more details, emphasizing a memorable and accessible experience.

1. Y o u n g S p i k e s A s i a 2 0 1 5
MICHELEKEVIN

2. “Nah, I don’t
think it is
important"
“I heard it is
forbidden"
“Isn’t it
contains a bad
effect?"
IMMUNISATION!I HATE

3. IMMUNISATION!
IN FACT
is
E A S Y S A F E F R E E

4. CONNECT
OUR AUDIENCE
*66% Indonesian is basic & feature phone user (with or without internet connection) *Source: MSight Telkomsel 2015
without an
I N T E R N E T C O N N E C T I O N
Which is connected to our
audience everyday
MEDIA
1 + VOICE
1
Which is trusted and proven to give only the
best solution for everyone
Their
HANDPHONE
No. 1 Person in Indonesia
O U R P R E S I D E N T
JOKO WIDODO

5. EMERGENCY!
THIS IS

6. Invite and convince moms to join the government immunisation
program for a better future of their own family.
SOS CALL,
M ESSAGE,
AND CODE
from the no. 1 person in
Indonesia

7. TELEPON
SOS#1 PESAN
SOS#2 KODE
SOS#3
An Ambushed call
to moms using
recorded message
from Jokowi to tell the benefit of
Immunisation and invite them to join
the movement
Still not interested,
moms?
“Halo Ibu,
Saya Joko
Widodo……..”

8. TELEPON
SOS#1 PESAN
SOS#2 KODE
SOS#3
Follow up user after the call by
sending masked SMS &
LBA Targeting
fromJokowi about the nearest
Puskesmas / Posyandu to get the
immunisation for their child
In the end, We will give user
a CTA to check the SOS
Code *505# to get
more info about Immunization
program.
Haven’t you
convinced?
PESAN SOS

9. TELEPON
SOS#1 PESAN
SOS#2 KODE
SOS#3
SOS USSD Code
will act as sustainable plan
which contain FREE
informations about the specific
programme and exact benefit
for moms further reference.
What are you waiting for?
KODE SOS

10. CAMPAIGN ECOSYSTEM
TELEPON
SOS
#1
PESAN
SOS
#2
KODE
SOS
#3
doesn’t interested > interested
AUDIENCE
TAKE
ACTION
NE AR E ST
PUSKESM AS
INCREASE VAC CI N E
COVER AG E RAT E

11. ABOUT THIS IDEA
WONDERFUL
W H A T ’ S
Able to
REACH
LOWER
SES CLASS
(basic & feature
phone user)
Not limited by
INTERNET
CONNECTION for the audience
MEMORABLE
EXPERIENCE
It is
FREE FOR
AUDIENCE
W ho doesn’t love
free stuffs ?
NATIONWIDE
REACH &
TARGETED