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15 – 19 MARCH 2021
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15 – 19 MARCH 2021
15 – 19 MARCH | VIRTUAL
DIA Europe 2021 | 16th March
Daniel Fritz | Norv artis
Ken Thurs by | MSD
Patric k Maher | Nov artis
Demonstrating
the vision of Blockchain
Enabled Healthcare
15 – 19 MARCH | VIRTUAL
P H A R M A L E D G E R I N A N U T S H E L L
Who
PharmaLedger partners comprises of pharmaceutical companies, hospitals,
universities, patient organizations, tech companies... building an ecosystem!
Why
To empower patients, increase digital trust among healthcare stakeholders,
support medicine drug traceability and data privacy, and build a new culture of
collaboration in healthcare.
What
A scalable blockchain based platform validated through reference use cases
in supply chain, clinical trials and health data that will serve trendsetters for the
industry, enabling early adopters.
How
Pharmaledger will design, validate and provide agile delivery of innovative
blockchain enabled healthcare applications across the industry, from
manufacturers to patients; while creating an innovative governance approach
for sustainability.
Duration
3 years
Jan 20 – Dec 22
Consortium
29 partners
EEAB
External expert
advisory board
10 members
Budget
22 million
Euros
Focus Areas
Supply Chain,
Clinical Trial,
and Health Data
Ethics Board
6 members
15 – 19 MARCH | VIRTUAL
29 Members | 10 EU Member States,
Switzerland, Israel and USA
• 12 EFPIA members
(ABBV, AZN, BAYER, BI,
GSK, JANSEN, MSD,
NOVO, PFE, ROCHE,
UCB, NVS)
• 5 SMEs – Blockchain/ICT
(RMS, PDM, AVO, TVS,
EKN)
• 4 Research Centers &
Tech. Universities v
(UPM, CERTH, ICSI &
DUT)
• 1 Social & Legal
sciences research
centre (KUL)
• 2 patients organizations
(EPF, EFGCP)
• 1 government authority
(INCM)
• 1 CRO (ONO)
• 3 hospitals
(OPB, HES, UKW)
T H E P H A R M A L E D G E R C O N S O R T I U M
15 – 19 MARCH | VIRTUAL
Develop a scalable,
sustainable, beyond-state-of-the-art
blockchain reference architecture
validating business use cases from
different healthcare domains
Clinical trial
efficiency
Patient
empowerment
Supply chain
transparency
Allow security
of information
and greater
access across
use cases.
Define and
formalize an
effective
governance for
a sustainable
PharmaLedger
framework.
Provide a legal
and ethical
framework to
ensure regulatory
compliance.
Enable agile and
secure delivery of
innovative
applications.
Propose an
integrated health
data marketplace
and a collaborative
platform.
Ensure privacy and
confidentiality of
PharmaLedger data
and transactions
P H A R M A L E D G E R O B J E C T I V E S
15 – 19 MARCH | VIRTUAL
Steering Committee
Project Management Board + Work Package Leaders + Scientific & Technical Managers
EU & EFPIA
(Innovative Medicine Initiative)
External Expert Advisory Board
Project Management Board
Project Leader: NVS | Coordinator: UPM
Ethics Board
WP1
Business Use Cases
(MSD & UPM)
WP2
Implementations &
Solutions
(ABBV & PDM)
WP3
Architecture &
Reference
Implementation
(NVS & RMS)
WP4
Governance
(PFZ & AVO)
WP5
Regulatory, Legal &
Data Privacy
(NOVO & KUL)
WP6
Culture & Adoption
(NVS & TVS)
DRA1 | Supply Chain
J&J, Bayer & PDM
DRA2 | Health Data
UCB & UPM
DRA3 | Clinical Trial
UCB & ONO, OPGB
Scientific Manager
CERTH
Technical Manager
NVS & RMS
Dissemination &
Communication
Manager TVS & NVS
Sustainability &
Innovation Manager
PFZ
Ethical / Legal
Manager
NOVO & KUL
General Assembly
One representative from each consortium member entity
P R O J E C T
O R G A N I Z A T I O N
& G O V E R N A N C E
15 – 19 MARCH | VIRTUAL
1 3
2
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
• PharmaLedger Kick-Off
• Use-case short-list
• Use-case specification
• Marketing & Engagement
• Est. Ethical & Legal
requirements' framework
• Use-case definition
• Platform Architecture
Planning and
Development
• Specification for
application & tools
• Blockchain protocol
selection
• Design Platform
Governance & Operating
Model
• Reference Domain
applications development
• Architecture – blockchain
platform & API
implementation
• Governance Application,
Legal & Ethical framework
implementation
• Platform Sustainability
Planning
• Continuous Platform
Enhancement
• Continuous Platform
Promotion and 3rd Party
engagement
• Use-case pilot
implementation
• Reference Domain
Application Evaluation and
validation
• Guidelines and lessons
learnt
• Implement Governance
and Operating Model
• Continuous Platform
Promotion and 3rd Party
engagement
• Strategic Positioning
• Continuous Platform
Sustainability
• Wide communication of
project results
• Blockchain-Enabled-
Healthcare!
Year 1
Design & Foundations
Year 2
Development & Deployment
Year 3
Validation & Sustainability
2020 2021 2022
R O A D M A P
15 – 19 MARCH | VIRTUAL
S U P P L Y C H A I N
Clinical Supply
Traceability
Finished Goods
Traceability
eLeaflet
ePI
Anti-
Counterfeiting
H E A L T H D A T A
Personalized
Medicine
Clinical Trial
Recruitment
C L I N I C A L T R I A L S
Medical
Device IOT eConsent
S E L E C T E D
U S E C A S E S
15 – 19 MARCH | VIRTUAL
V A L U E C H A I N - U S E C A S E S V I E W
Clinical Trial
eRecruitment
Clinical Trial
eConsent
Clinical Trial
IOT devices
Clinical
Supply
Anonymized
matching of
qualified patient to
trial requirements
Enable voluntarily
enrollment
Less dependency of
intermediaries
Lower time and
cost
Auditable and
immutable ICF
Dynamic and real
time ICF management
Less protocol
deviations
Specific versions can
be managed
Administratively​ agile
Pilot real study with
Pediatric heart failure
patients
Dynamic
acquisition and
processing of data
Remote patient
monitoring
Real-time
notifications
Pilot real study with
Pediatric heart failure
patients and 2
devices
Immutable record
keeping
Creates trust among
partners
Interoperable data
points for decision
making
Improved ability to
track drug
accountability and
reconciliation
Value added for
clinical
sites/investigators
(reduce admin
burden)
Leverages industry
standards
Introduces digital
identity
Reliable demand
signals
Near real-time
access to seamless
and accurate
supply information
Achieves EMA key
principles for EPI
Environmental
footprint – CSR
Multi-use of
barcodes as
digital key for
delivering bundled
digital services
and value
Multifactor
product
Authentication
Authentication
feature agnostic
ACDC (anti-
counterfeiting data
collaboration)
regulatory and law
enforcement value
Leveraging ePI
one app for
additional anti-
counterfeiting
check
Establishes a trusted
environment for
patient-centric
decentralized
applications
Uses blockchain’s
trusted network to
leverage RWE for
research
Uses Machine
Learning and AI
Value-Based health
delivery in clinical
practice
Personalized
Medicines
Opportunity: Multi-use blockchain
platform, demonstrate value
Anti-
Counterfeiting
Epi -
Electronic
Product
Information
Finished
Goods
Traceability
15 – 19 MARCH | VIRTUAL
B U I L D I N G F O R T H E F U T U R E
B U I L D I N G F O R T H E F U T U R E
Blockchain Enabled Healthcare Value Chain
Clinical Decision Support Systems
Finished Goods Traceability
Electronic Health Records (eHR)
Adverse Event Reporting
Batch Recall
Anti Counterfeit Check
ePI
S u c c e s s i v e u s e c a s e s
b u i l d a ‘ v a l u e b u n d l e ’
15 – 19 MARCH | VIRTUAL
C O N N E C T I N G T H E S U P P L Y C H A I N
T H R O U G H T H E 2 D D A T A M A T R I X
15 – 19 MARCH | VIRTUAL
C A N B L O C K C H A I N H E L P R E A L I Z E T H E P R O M I S E O F E P I ?
• Every package contains typically a paper
leaflet, billions are used every year
• Paper Leaflets provide valuable Product
Information to HCP’s and Patients
about their medicines
• They are closely regulated and updated
over the product life
Readability of print
Updates not instant… linked
to production and may limit
availability
Cost to produce
Environmental impact
e-Product Information
is not a new idea.
Can blockchain
help realize the
promise of ePI?
✓ Enable trusted transactions
between multiple entities
✓ Enable trusted and secure
content
✓ Allow interoperability with
other digitally enabled
services and systems
15 – 19 MARCH | VIRTUAL
F U T U R E V I S I O N
Health
Authorities
20+
Manufacturers, 100+ HCP & Patients, millions
GOAL
KEEP IT
STANDARD
AND SIMPLE
R e v i e w a n d A p p r o v a l D i s s e m i n a t i o n
e-leaflet versions
Resolver
(Blockchain)
T r a n s a c t i o n I n f r a s t r u c t u r e ( B L O C K C H A I N )
PC 9938251672557
SN 753328375613
Exp 07-2024
Lot AF4368
GTIN
• Serial Number
• Batch Number
• Expiry Date
Recall Warning
This Batch is being
recalled. Please return
15 – 19 MARCH | VIRTUAL
P a t i e n t s a f e t y a n d t r u s t i n m e d i c i n e s …
• Loss of income on companies impacting innovation and jobs
• Loss of tax income for National Revenue authorities
(i.e. Counterfeit goods are almost always smuggled)
• General impact on the global and local economy
• Counterfeits decrease trust and efficiency of health care systems, leading to less access
• Fake drugs lead to therapeutic failure, disease complications, and death.
Patient Safety
Public health
Economic impact
In 2016, the total value of
counterfeit pharmaceuticals
traded internationally is
estimated to be worth USD
4.4 billion
1 in 10 medical products
in developing countries is
substandard or falsified
Rapid increase of rogue
online pharmacies—96%
of websites offering
pharmaceuticals operate
illegally.
WHO
November 2017
EUIPO-OECD
April 2020
EUIPO-OECD
April 2020
L A Y E R I N G I N A N T I - C O U N T E R F E I T I N G T O T H E V A L U E B U N D L E
15 – 19 MARCH | VIRTUAL
Multi-Factor Product Authentication
(MFPA) and Anti-Counterfeit Data
Collaboration (ACDC)
Patient
DataMatrix
scan with
app
Access eLeaflet
(ePI)
eLeaflet Patient
Manufacturer
Global Trade
ID Number Batch
Expiry
Serial Number
Perform MFPA checks:
1. Valid product?
2. Valid serial No.?
3. Valid prod. status?
4. Feature available?
5. Suspect product?
Results Patient
Patient
Authentication
Feature
Input
Manufacturer
verifies feature(s)
Results or Patient
Patient
Manufacturer
Results of checks &
Business rules
Anti-Counterfeit Data
Collaboration (ACDC)
Analytical reports and real-time
alerts
Manufacturer
Law Enforcement
A N T I - C O U N T E R F E I T I N G I N F O R M A T I O N F L O W
A C T O R S
A C T O R S I N P U T S O U T P U T S
P R O C E S S
15 – 19 MARCH | VIRTUAL
A N T I - C O U N T E R F E I T I N G U S E C A S E
Users Users Interface Data Input MFPA
Functionality
ACDC
Functionality
ACDC Users
• Building on current legislation:
- Falsified Medicines
Directive in EU
- Drug Supply Chain
Security Act in the USA
• Empowering Patients to be
part of the solution
• Interoperable and trust driven
• Leveraging Big Data to
generate real time insights
Private User
HCP/HCO
Dispensary
Distributor
Law Enforcement
Manufacturer
Product Status
ePI
Multi-Factor
Authentication
Authentication
Feature
Serial Number
ACDC
Data Analytics
Permissioned
Multi-flow
Smart Contracts
Law Enforcement
Regulatory
Authorities
Pharmaceutical
Industry
2D Data Matrix
Authentication
Feature
GTIN (01): 0345312000011
EXPIRY: 2019-11-25
BATCH/LOT (10): ABCD1234
ANTI -
COUN TE R F EIT
USE CASE
VISION
15 – 19 MARCH | VIRTUAL
W h i c h m a r k e t s ?
• Leading Health Authorities and
Manufacturers want to move from a
paper to ePI
• Some National pilots have emerged
for ‘ePI on a phone’ in pioneer
countries
• No standards are developed for ePI
or method of access
I n n o v a t i o n i n S i n g a p o r e
• HSA open to ePI and paperless, launching pilot Nov-19
• Singapore EDB open to blockchain, investment by IMDA
$12M innovation fund
• Opportunity to test value of ePI-by-blockchain with small
scale demonstration
• National ePI pilot “GI4.0” launched in April-20, using the GS1 2D data matrix for access of the ePI
• Opportunity to expand the “value bundle” for patients, potential to give “batch specific” leaflets and deliver content
direct from manufacturers
I n n o v a t i o n i n G e r m a n y
T A R G E T M A R K E T S T E S T I N G O F T H E S O L U T I O N
15 – 19 MARCH | VIRTUAL
Singapore Demonstrator
Confirmed
To be confirmed
B U I L D I N G O N
I N D U S T R Y
S Y N E R G I E S
T O A C C E L E R A T E
V A L U E T O
P A T I E N T S , H E A L T H
A U T H O R I T I E S A N D
M A N U F A C T U R E R S
Note: only 12 PharmaLedger Companies shown to demonstrate synergies.
29 organizations are in PharmaLedger, refer to last slide for full details
GI 4.0
Leading non-
blockchain ePI
pilot
Uses 2D bar code
Only displays
“latest”
Germany focused,
but could be
expanded
PHARMALEDGER
Added anti-
counterfeiting
Latest and batch
specific info possible
Global focus for
common platform
SAPI
HAS open to
innovation and
flexible ePI
10 members ePI
active
15 – 19 MARCH | VIRTUAL
1
3
4
2
Feature #1: Digital key multi-use
Get ePI
Authentication of product, so fake products
aren’t legitimized by a genuine eLeaflet
Feature #3: Patient-Centric App
Any product from any manufacturer
Patient always gets correct info digitally
Feature #4: Patient-friendly approach to
issues with ePI and Authentication
Putting Patient Safety first
Demonstrating challenges and how we could manage them
Feature #2: Trusted Content
Getting secure eContent direct from the
Manufacturer… statutory content only
P R O T O T Y P E P O C # 1
S E V E R A L K E Y F E A T U R E S D E V E L O P E D F O R E P I - B Y- B L O C K C H A I N |
P R O P O S E D S C O P E F O R S I N G A P O R E D E M O N S T R A T O R
?
15 – 19 MARCH | VIRTUAL
D E M O D A T A
D E M O D A T A M A T R I X D A T A O U T C O M E
1
TRAVATAN EYE DROPS
GTIN: 06005534003750
Batch Number: SADC1
Serial Number: 43023992515022
Expiration Date: 23. June. 2024
ePI for the Novartis Product is shown
Authenticity check verified
Feature 1 & 2
2
FLUARIX TETRA
GTIN: 01183111111274
Batch Number: GSK1
Serial Number: 430239925150
Expiration Date: 08. March. 2022
ePI for the GSK Biologicals Product is shown
Authenticity check verified
Feature 3
3
KEYTRUDA
GTIN: 07111534003740
Batch Number: KEN1
Serial Number: 43023992515022
Expiration Date: 23. June. 2024
ePI for the Merck Product is shown
Authenticity check verified
Feature 3
4
KEYTRUDA
GTIN: 07111534003740
Batch Number: KEN1a
Serial Number: 53023992515022
Expiration Date: 23. June. 2024
ePI for the Specific batch is shown
Authenticity check verified
Excipient change with allergy information
Enhancement to Feature 1
15 – 19 MARCH | VIRTUAL
D E M O D A T A M A T R I X D A T A O U T C O M E
5
KEYTRUDA
GTIN: 07111534003740
Batch Number: KEN2
Serial Number: 53023992515093
Expiration Date: 23. June. 2024
Unknown Serial Number.
Question: Should the ePI be shown in this circumstance?
Feature 4
6
KEYTRUDA
GTIN: 07111534003740
Batch Number: KEN3
Serial Number: 63023992515022
Expiration Date: 24. Jan. 2021
Product has passed Expiry Date
Question: What would be an appropriate message to the
patient?
Future Opportunity: Dynamic Expiration Management
Feature 4
7
KEYTRUDA
GTIN: 07111534003733
Batch Number: KEN1
Serial Number: 43023992515022
Expiration Date: 23. June. 2024
Unknown GTIN.
Question: What would an appropriate message be in this
circumstance?
Feature 4
D E M O D A T A
15 – 19 MARCH | VIRTUAL
D E M O
15 – 19 MARCH | VIRTUAL
P a t i e n t G r o u p s
• Faster availability of breakthrough
medicines as new indications are approved
• Latest trusted and transparent information
• Improved access to product information
• Digital Heath
H e a l t h A u t h o r i t i e s
• Supports EMA and EU strategy for digitizing
Healthcare
• Efficiencies in review and approval processes
• Low cost to serve, because of decentralization
M a n u f a c t u r e r s
• Production line efficiencies
• Purchase costs for the leaflets
• Eliminate handling of leaflets, sampling and
inspection
C i t i z e n s
• Clarity of information, by searchable
content, language specific
• Less waste material
E n v i r o n m e n t a l
• Paper industry is very energy intensive
• Less waste material
H C P ’ s
• Latest approved version of the leaflet always
available
• Improved access to product information
• Clarity of information, by searchable content,
language specific
S T A K E H O L D E R S & V A L U E P R O P O S I T I O N
15 – 19 MARCH | VIRTUAL
T A K E A W A Y S
WHAT WE WANT TO AVOID
• Patient confusion
• Proliferation of different ePI solutions
• Added complexity
• Legitimizing fake medicines
WHAT WE DESIRE
• A trusted platform for secure data and
information exchange
• Digital PI is not just equivalent to paper, but
better
• Global standards for ePI
• Expansion of digital value beyond ePI
• Flexibility for different stakeholders on their
journey to ePI to participate
15 – 19 MARCH | VIRTUAL
DIA Europe 2021 | 19th March
H e r n a n d o G i r a l d o | B o e h r i n g e r I n g e l h e i m
N e n a d G e o r g i e v | K U L e u v e n
B a l d w i n M a k | B o e h r i n g e r I n g e l h e i m
Data Privacy and the
vision of a Blockchain
Enabled Healthcare
15 – 19 MARCH | VIRTUAL
P H A R M A L E D G E R I N A N U T S H E L L
Who
PharmaLedger partners comprises of pharmaceutical companies, hospitals,
universities, patient organizations, tech companies... building an ecosystem!
Why
To empower patients, increase digital trust among healthcare stakeholders,
support medicine drug traceability and data privacy, and build a new culture of
collaboration in healthcare.
What
A scalable blockchain based platform validated through reference use cases
in supply chain, clinical trials and health data that will serve trendsetters for the
industry, enabling early adopters.
How
Pharmaledger will design, validate and provide agile delivery of innovative
blockchain enabled healthcare applications across the industry, from
manufacturers to patients; while creating an innovative governance approach
for sustainability.
Duration
3 years
Jan 20 – Dec 22
Consortium
29 partners
EEAB
External expert
advisory board
10 members
Budget
22 million
Euros
Focus Areas
Supply Chain,
Clinical Trial,
and Health Data
Ethics Board
6 members
15 – 19 MARCH | VIRTUAL
29 Members | 10 EU Member States,
Switzerland, Israel and USA
• 12 EFPIA members
(ABBV, AZN, BAYER, BI,
GSK, JANSEN, MSD,
NOVO, PFE, ROCHE,
UCB, NVS)
• 5 SMEs – Blockchain/ICT
(RMS, PDM, AVO, TVS,
EKN)
• 4 Research Centers &
Tech. Universities v
(UPM, CERTH, ICSI &
DUT)
• 1 Social & Legal
sciences research
centre (KUL)
• 2 patients organizations
(EPF, EFGCP)
• 1 government authority
(INCM)
• 1 CRO (ONO)
• 3 hospitals
(OPB, HES, UKW)
T H E P H A R M A L E D G E R C O N S O R T I U M
15 – 19 MARCH | VIRTUAL
Develop a scalable,
sustainable, beyond-state-of-the-art
blockchain reference architecture
validating business use cases from
different healthcare domains
Clinical trial
efficiency
Patient
empowerment
Supply chain
transparency
Allow security
of information
and greater
access across
use cases.
Define and
formalize an
effective
governance for
a sustainable
PharmaLedger
framework.
Provide a legal
and ethical
framework to
ensure regulatory
compliance.
Enable agile and
secure delivery of
innovative
applications.
Propose an
integrated health
data marketplace
and a collaborative
platform.
Ensure privacy and
confidentiality of
PharmaLedger data
and transactions
P H A R M A L E D G E R O B J E C T I V E S
15 – 19 MARCH | VIRTUAL
Steering Committee
Project Management Board + Work Package Leaders + Scientific & Technical Managers
EU & EFPIA
(Innovative Medicine Initiative)
External Expert Advisory Board
Project Management Board
Project Leader: NVS | Coordinator: UPM
Ethics Board
WP1
Business Use Cases
(MSD & UPM)
WP2
Implementations &
Solutions
(ABBV & PDM)
WP3
Architecture &
Reference
Implementation
(NVS & RMS)
WP4
Governance
(PFZ & AVO)
WP5
Regulatory, Legal &
Data Privacy
(NOVO & KUL)
WP6
Culture & Adoption
(NVS & TVS)
DRA1 | Supply Chain
J&J, Bayer & PDM
DRA2 | Health Data
UCB & UPM
DRA3 | Clinical Trial
UCB & ONO, OPGB, BI
Scientific Manager
CERTH
Technical Manager
NVS & RMS
Dissemination &
Communication
Manager TVS & NVS
Sustainability &
Innovation Manager
PFZ
Ethical / Legal
Manager
NOVO & KUL
General Assembly
One representative from each consortium member entity
P R O J E C T
O R G A N I Z A T I O N
& G O V E R N A N C E
15 – 19 MARCH | VIRTUAL
1 3
2
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
• PharmaLedger Kick-Off
• Use-case short-list
• Use-case specification
• Marketing & Engagement
• Est. Ethical & Legal
requirements' framework
• Use-case definition
• Platform Architecture
Planning and
Development
• Specification for
application & tools
• Blockchain protocol
selection
• Design Platform
Governance & Operating
Model
• Reference Domain
applications development
• Architecture – blockchain
platform & API
implementation
• Governance Application,
Legal & Ethical framework
implementation
• Platform Sustainability
Planning
• Continuous Platform
Enhancement
• Continuous Platform
Promotion and 3rd Party
engagement
• Use-case pilot
implementation
• Reference Domain
Application Evaluation and
validation
• Guidelines and lessons
learnt
• Implement Governance
and Operating Model
• Continuous Platform
Promotion and 3rd Party
engagement
• Strategic Positioning
• Continuous Platform
Sustainability
• Wide communication of
project results
• Blockchain-Enabled-
Healthcare!
Year 1
Design & Foundations
Year 2
Development & Deployment
Year 3
Validation & Sustainability
2020 2021 2022
R O A D M A P
15 – 19 MARCH | VIRTUAL
S U P P L Y C H A I N
Clinical Supply
Traceability
Finished Goods
Traceability
eLeaflet
ePI
Anti-
Counterfeiting
H E A L T H D A T A
Personalized
Medicine
Clinical Trial
Recruitment
C L I N I C A L T R I A L S
Medical
Device IOT eConsent
S E L E C T E D
U S E C A S E S
15 – 19 MARCH | VIRTUAL
P R I V A C Y I N T H E D I G I T A L A G E | P R O B L E M
41%
Do not want to share their
personal data with private
companies to use their
services
55%
Are worried that the data
they share online may be
accessed by third
parties without their
knowledge / consent
81%
Strongly believe they
have lost control over
their personal data
Personal data are collected
from the moment users go
online
Data are shared with third
parties without users’
knowledge
Personal data are used for
purposes unknown to
users
Users have no control
over their personal data
59%
Have little/no
understanding of what
private companies and
public bodies do with the
data collected
from them
15 – 19 MARCH | VIRTUAL
Low transparency over data accesses
Incomplete/inaccurate records of data
Low security of data
Low control over personal health data
Single point of failure
Fragmented health data across multiple sites
L O S S
O F
T R U S T
F L O W O F H E A L T H D A T A I N H E A L T H C A R E
C o m p l e x e c o s y s t e m
hospitals, physicians, clinical sites,
pharmacists, laboratories, sponsors, insurers
H
ONLINE
DIAGNOSIS
HEALTHCARE
PREVENTION
15 – 19 MARCH | VIRTUAL
Consent as a core
tenet of data
protection law
Data minimisation through
pseudonymisation and
anonymisation
Protecting
the individual (patient)
through purpose limitation
Security and data
protection rights
Data protection evolved over time towards a mechanism for power redistribution
in the context of personal data collection:
• Introducing measures to avoid the risks associated with the processing of personal data
• Empowering individuals to take control over the use of their data by granting them data protection rights
• Integrating accountability requirements for ensuring compliance with the data protection principles
P R O T E C T I V E M E C H A N I S M S I N E U D A T A P R O T E C T I O N L A W
15 – 19 MARCH | VIRTUAL
B L O C K C H A I N F O R D A T A P R O T E C T I O N
A u t o n o m y
A u t h o r i t y
A v a i l a b i l i t y
C o n f i d e n t i a l i t y
T e n a c i t y
Centralized Decentralized
L O W
L O W
L O W
L O W
L O W
H I G H
H I G H
H I G H
H I G H
H I G H
✓ Enables accountability by allowing
visibility and traceability over who
accesses data
✓ Allows more control for data subjects
over their data
✓ Guarantees data integrity and security
• Blockchain is a shared and
synchronised database
maintained by a consensus
algorithm.
• Decentralized network to process
information in such a way that the
underlying “meaning” of the
information is completely
obfuscated.
I N C R E A S E D T R U S T
15 – 19 MARCH | VIRTUAL
Healthcare consumers Healthcare providers Industry representatives Regulatory authorities
✓ Zero-knowledge proof for verifying attributes
while maintaining user anonymity
✓ Opportunity to issue abstract verifiable
claims
✓ Possibility to limit attributes in verifiable
claims to the minimum necessary (data
minimisation)
✓ Exchanging verifiable claims off-chain via
encrypted channels (data security)
V I S I O N F O R E N H A N C E D P R I V A C Y W I T H
S E L F - S O V E R E I G N I D E N T I T I E S
DID Document
created : 19/11/20 12:44
public key : 22x65445sa
type : RSigningKey2018
owner:
did:example:123456789a…
Decentralized
identity
did:example:123
456789abcdefghijk
IDENTITY
MANAGEMENT
TASK FORCE
###
### ###
15 – 19 MARCH | VIRTUAL
D A T A P R I V A C Y I N P H A R M A L E D G E R O B J E C T I V E S
PharmaLedger’s Regulatory, Legal & Data Privacy Framework has the objective to provide
an ethical and legal backbone framework for the project, paying special attention to EU data
protection and privacy legislation in order to promote and ensure compliance.
The outcome of this framework will be a comprehensive overview of guidelines for
compliance on the relevant principles, which will also reflect in the technical requirements of
PharmaLedger’s platform and use cases.
P R I V A C Y B Y D E S I G N
Legal and Ethical
Inventory
In-depth Legal and
Ethical Study
Legal and Ethical
Evaluation
Preliminary analysis to establish the first draft of the relevant ethical and legal
requirements and identify the key principles that should be considered in the
general setting of PharmaLedger.
D e s c r i p t i o n o f W o r k
Detailed analysis of the relevant applicable EU legislation, case-law and doctrine
regarding the use cases and the platform development.
Assessment to verify that the identified ethical and legal requirements are adequately
implemented in the design and development of the project’s outcome.
15 – 19 MARCH | VIRTUAL
eConsent use case
15 – 19 MARCH | VIRTUAL
F L O W O F C L I N I C A L T R I A L S | P R O B L E M
>50%
Inadequate processes
to ensure the quality of
clinical trials
>50%
Inaccurate or
incomplete clinical trial
records.
5-10%
Compliance with the
clinical trial protocol
make up
K E Y C O M P O N E N T
Informed
Consent
Screening
Data Collection,
Procedures and
Analyses
Secondary data
Sharing
15 – 19 MARCH | VIRTUAL
F L O W O F C L I N I C A L T R I A L S | P R O B L E M
K E Y C O M P O N E N T
Informed
Consent
Screening
Data Collection,
Procedures and
Analyses
Secondary data
Sharing
B L O C K C H A I N P L A T F O R M
One trusted, immutable and shared source of consent and trial data
Process automation in a trusted environment
Permission access to data specified by role in near real-time
What is impacted by the
Informed Consent? Everything!
No participant consent = No trial
15 – 19 MARCH | VIRTUAL
Purpose of Trial and
Description of
Procedures
I N F O R M E D C O N S E N T | K E Y I N F O R M A T I O N
P R O V I D E D T O P A T I E N T S I N C L I N I C A L T R I A L S
Description of Risks
and Benefits for
Participation in Trial
Alternatives
Treatments
Rights and privacy of
Trial Participants
It’s a cumbersome but KEY process
• Important to have easy-to-understand language
• Allow patient to ask as many questions as necessary
• Give as much time as needed to potential
subjects to make decision
Blockchain
technology can
ensure adherence
to a patient’s
consent and their
rights and safety
during the trial.
2-7%
Informed consent related
issues observed by Good
Clinical Practice
inspections
15 – 19 MARCH | VIRTUAL
C U R R E N T S I T U A T I O N
C H A L L E N G E S
• Complex, and inefficient
• Non-compliance risk
• Siloed information – less
transparency and more
confusion
• Spot-check inspections are
limited to post non-compliance
or
Clinical
Research
Associate
Authorized
Clinical
Research
Organisation
Trial
Participant
Laboratory
Regulatory
Authority
Ethics
Committee
Flow 1
Flow 2
Flow 3
Clinical
Sites
Sponsor
Complex, and
inefficient
15 – 19 MARCH | VIRTUAL
F U T U R E S T A T E | B L O C K C H A I N P O W E R E D C O N S E N T
Conducting a clinical trial in a
blockchain ecosystem
Sponsor
Clinical
Research
Associate
Authorized
Clinical
Research
Organisation
Trial
Participant
Laboratory
Regulatory
Authority
Ethics
Committee
Clinical
Sites
Blockchain
Transparency
Security
Trust
Efficiency
15 – 19 MARCH | VIRTUAL
W H Y B L O C K C H A I N U s e s + V a l u e o f B l o c k c h a i n
• Immutable record of participant consent
• Immediately visible to appropriately permissioned users (Patients, Sponsor, Clinical
Research Organizations, Ethics Committee, etc.)
• Decreased fraudulent data
• Ensured adherence to compliant procedures
• Automated processes in line with Good Clinical Practices (GCP)
• Consistency of information viewed by relevant participants
• Patient ownership and ability to decide which information is shared
• Changes in study protocol provided to patient in near real-time
• Awareness and visibility of consent status changes applied in near real-time
Security
Trust
Efficiency
Transparency
15 – 19 MARCH | VIRTUAL
Trial Participant
• Correct versions used
• Re-consent needs notified in
real-time
• Withdrawal of consent in
real-time
• Clearer explanation of clinical
trial’s information
• Trial efficiency
• Patient empowerment
Clinical Site
• Reduced time required for
document review
• Ensures correct current
version used and recorded
correctly
• Any re-consent needed
notified
• Ensure auditability,
traceability of data
Sponsor / Clinical Research
Associate / Clinical Research
Organization
• Reduced time required for
document review and verification
• Confidence in use of correct
versions
• Ensure patient safety
• Simplifies management of
different versions of document as
used at different locations
• Site / country / language specific
versions can be managed
• Ensure auditability, traceability
of data
Laboratory
• Compliance demonstration
following consent provided
• Real-time changes in
sample testing following
consent withdrawal
Regulatory Authority /
Ethics Committee
• Confidence in informed
consent being obtained and
recorded as per GCP, using
correct versions
• Immediate notification of
new versions submitted for
approval
• Real-time approval of new
versions (time saving)
A D VA N TA G E S T O A L L
• Patient Empowerment & Engagement
• Transparency (Traceability and Access)
• Trust (Security and Integrity)
• Reduced Process Time and Operational Expenses
• Real-time updates and changes
V A L U E P R O P O S I T I O N T O S T A K E H O L D E R
15 – 19 MARCH | VIRTUAL
Creation of a win/win situation for all stakeholders in a
decentralized ecosystem while mitigating risk
Broad adoption of blockchain technology in healthcare will
only occur when
• Both technological and non-technological challenges are
addressed
Tec hnologic a l
• Interoperability
• Scalability
• Security
• Privacy
Non - Tec hnol og ic a l
• Awareness and Knowledge
• Legal Framework
• Regulatory Framework
• Best Governance Practice
• Return on Investment
BAR R IE R S TO ADOPTION
Blockchain technology has the potential to
transform healthcare
• Patient Empowerment & Engagement
• Transparency (Traceability and Access)
• Trust (Security and Integrity)
A D O P T I O N
B L O C K C H A I N E N A B L E D H E A L T H C A R E
15 – 19 MARCH | VIRTUAL
T H A N K Y O U
See you next year

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PharmaLedger’s Spotlight Session Presentations at DIA Europe 2021

  • 1. 15 – 19 MARCH 2021
  • 2. 15 – 19 MARCH | VIRTUAL Disclaimer The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. (“DIA”), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any organisation with which the presenter is employed or affiliated. These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. Drug Information Association, DIA and DIA logo are registered trademarks or trademarks of Drug Information Association Inc. All other trademarks are the property of their respective owners.
  • 3. 15 – 19 MARCH 2021
  • 4. 15 – 19 MARCH | VIRTUAL DIA Europe 2021 | 16th March Daniel Fritz | Norv artis Ken Thurs by | MSD Patric k Maher | Nov artis Demonstrating the vision of Blockchain Enabled Healthcare
  • 5. 15 – 19 MARCH | VIRTUAL P H A R M A L E D G E R I N A N U T S H E L L Who PharmaLedger partners comprises of pharmaceutical companies, hospitals, universities, patient organizations, tech companies... building an ecosystem! Why To empower patients, increase digital trust among healthcare stakeholders, support medicine drug traceability and data privacy, and build a new culture of collaboration in healthcare. What A scalable blockchain based platform validated through reference use cases in supply chain, clinical trials and health data that will serve trendsetters for the industry, enabling early adopters. How Pharmaledger will design, validate and provide agile delivery of innovative blockchain enabled healthcare applications across the industry, from manufacturers to patients; while creating an innovative governance approach for sustainability. Duration 3 years Jan 20 – Dec 22 Consortium 29 partners EEAB External expert advisory board 10 members Budget 22 million Euros Focus Areas Supply Chain, Clinical Trial, and Health Data Ethics Board 6 members
  • 6. 15 – 19 MARCH | VIRTUAL 29 Members | 10 EU Member States, Switzerland, Israel and USA • 12 EFPIA members (ABBV, AZN, BAYER, BI, GSK, JANSEN, MSD, NOVO, PFE, ROCHE, UCB, NVS) • 5 SMEs – Blockchain/ICT (RMS, PDM, AVO, TVS, EKN) • 4 Research Centers & Tech. Universities v (UPM, CERTH, ICSI & DUT) • 1 Social & Legal sciences research centre (KUL) • 2 patients organizations (EPF, EFGCP) • 1 government authority (INCM) • 1 CRO (ONO) • 3 hospitals (OPB, HES, UKW) T H E P H A R M A L E D G E R C O N S O R T I U M
  • 7. 15 – 19 MARCH | VIRTUAL Develop a scalable, sustainable, beyond-state-of-the-art blockchain reference architecture validating business use cases from different healthcare domains Clinical trial efficiency Patient empowerment Supply chain transparency Allow security of information and greater access across use cases. Define and formalize an effective governance for a sustainable PharmaLedger framework. Provide a legal and ethical framework to ensure regulatory compliance. Enable agile and secure delivery of innovative applications. Propose an integrated health data marketplace and a collaborative platform. Ensure privacy and confidentiality of PharmaLedger data and transactions P H A R M A L E D G E R O B J E C T I V E S
  • 8. 15 – 19 MARCH | VIRTUAL Steering Committee Project Management Board + Work Package Leaders + Scientific & Technical Managers EU & EFPIA (Innovative Medicine Initiative) External Expert Advisory Board Project Management Board Project Leader: NVS | Coordinator: UPM Ethics Board WP1 Business Use Cases (MSD & UPM) WP2 Implementations & Solutions (ABBV & PDM) WP3 Architecture & Reference Implementation (NVS & RMS) WP4 Governance (PFZ & AVO) WP5 Regulatory, Legal & Data Privacy (NOVO & KUL) WP6 Culture & Adoption (NVS & TVS) DRA1 | Supply Chain J&J, Bayer & PDM DRA2 | Health Data UCB & UPM DRA3 | Clinical Trial UCB & ONO, OPGB Scientific Manager CERTH Technical Manager NVS & RMS Dissemination & Communication Manager TVS & NVS Sustainability & Innovation Manager PFZ Ethical / Legal Manager NOVO & KUL General Assembly One representative from each consortium member entity P R O J E C T O R G A N I Z A T I O N & G O V E R N A N C E
  • 9. 15 – 19 MARCH | VIRTUAL 1 3 2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 • PharmaLedger Kick-Off • Use-case short-list • Use-case specification • Marketing & Engagement • Est. Ethical & Legal requirements' framework • Use-case definition • Platform Architecture Planning and Development • Specification for application & tools • Blockchain protocol selection • Design Platform Governance & Operating Model • Reference Domain applications development • Architecture – blockchain platform & API implementation • Governance Application, Legal & Ethical framework implementation • Platform Sustainability Planning • Continuous Platform Enhancement • Continuous Platform Promotion and 3rd Party engagement • Use-case pilot implementation • Reference Domain Application Evaluation and validation • Guidelines and lessons learnt • Implement Governance and Operating Model • Continuous Platform Promotion and 3rd Party engagement • Strategic Positioning • Continuous Platform Sustainability • Wide communication of project results • Blockchain-Enabled- Healthcare! Year 1 Design & Foundations Year 2 Development & Deployment Year 3 Validation & Sustainability 2020 2021 2022 R O A D M A P
  • 10. 15 – 19 MARCH | VIRTUAL S U P P L Y C H A I N Clinical Supply Traceability Finished Goods Traceability eLeaflet ePI Anti- Counterfeiting H E A L T H D A T A Personalized Medicine Clinical Trial Recruitment C L I N I C A L T R I A L S Medical Device IOT eConsent S E L E C T E D U S E C A S E S
  • 11. 15 – 19 MARCH | VIRTUAL V A L U E C H A I N - U S E C A S E S V I E W Clinical Trial eRecruitment Clinical Trial eConsent Clinical Trial IOT devices Clinical Supply Anonymized matching of qualified patient to trial requirements Enable voluntarily enrollment Less dependency of intermediaries Lower time and cost Auditable and immutable ICF Dynamic and real time ICF management Less protocol deviations Specific versions can be managed Administratively​ agile Pilot real study with Pediatric heart failure patients Dynamic acquisition and processing of data Remote patient monitoring Real-time notifications Pilot real study with Pediatric heart failure patients and 2 devices Immutable record keeping Creates trust among partners Interoperable data points for decision making Improved ability to track drug accountability and reconciliation Value added for clinical sites/investigators (reduce admin burden) Leverages industry standards Introduces digital identity Reliable demand signals Near real-time access to seamless and accurate supply information Achieves EMA key principles for EPI Environmental footprint – CSR Multi-use of barcodes as digital key for delivering bundled digital services and value Multifactor product Authentication Authentication feature agnostic ACDC (anti- counterfeiting data collaboration) regulatory and law enforcement value Leveraging ePI one app for additional anti- counterfeiting check Establishes a trusted environment for patient-centric decentralized applications Uses blockchain’s trusted network to leverage RWE for research Uses Machine Learning and AI Value-Based health delivery in clinical practice Personalized Medicines Opportunity: Multi-use blockchain platform, demonstrate value Anti- Counterfeiting Epi - Electronic Product Information Finished Goods Traceability
  • 12. 15 – 19 MARCH | VIRTUAL B U I L D I N G F O R T H E F U T U R E B U I L D I N G F O R T H E F U T U R E Blockchain Enabled Healthcare Value Chain Clinical Decision Support Systems Finished Goods Traceability Electronic Health Records (eHR) Adverse Event Reporting Batch Recall Anti Counterfeit Check ePI S u c c e s s i v e u s e c a s e s b u i l d a ‘ v a l u e b u n d l e ’
  • 13. 15 – 19 MARCH | VIRTUAL C O N N E C T I N G T H E S U P P L Y C H A I N T H R O U G H T H E 2 D D A T A M A T R I X
  • 14. 15 – 19 MARCH | VIRTUAL C A N B L O C K C H A I N H E L P R E A L I Z E T H E P R O M I S E O F E P I ? • Every package contains typically a paper leaflet, billions are used every year • Paper Leaflets provide valuable Product Information to HCP’s and Patients about their medicines • They are closely regulated and updated over the product life Readability of print Updates not instant… linked to production and may limit availability Cost to produce Environmental impact e-Product Information is not a new idea. Can blockchain help realize the promise of ePI? ✓ Enable trusted transactions between multiple entities ✓ Enable trusted and secure content ✓ Allow interoperability with other digitally enabled services and systems
  • 15. 15 – 19 MARCH | VIRTUAL F U T U R E V I S I O N Health Authorities 20+ Manufacturers, 100+ HCP & Patients, millions GOAL KEEP IT STANDARD AND SIMPLE R e v i e w a n d A p p r o v a l D i s s e m i n a t i o n e-leaflet versions Resolver (Blockchain) T r a n s a c t i o n I n f r a s t r u c t u r e ( B L O C K C H A I N ) PC 9938251672557 SN 753328375613 Exp 07-2024 Lot AF4368 GTIN • Serial Number • Batch Number • Expiry Date Recall Warning This Batch is being recalled. Please return
  • 16. 15 – 19 MARCH | VIRTUAL P a t i e n t s a f e t y a n d t r u s t i n m e d i c i n e s … • Loss of income on companies impacting innovation and jobs • Loss of tax income for National Revenue authorities (i.e. Counterfeit goods are almost always smuggled) • General impact on the global and local economy • Counterfeits decrease trust and efficiency of health care systems, leading to less access • Fake drugs lead to therapeutic failure, disease complications, and death. Patient Safety Public health Economic impact In 2016, the total value of counterfeit pharmaceuticals traded internationally is estimated to be worth USD 4.4 billion 1 in 10 medical products in developing countries is substandard or falsified Rapid increase of rogue online pharmacies—96% of websites offering pharmaceuticals operate illegally. WHO November 2017 EUIPO-OECD April 2020 EUIPO-OECD April 2020 L A Y E R I N G I N A N T I - C O U N T E R F E I T I N G T O T H E V A L U E B U N D L E
  • 17. 15 – 19 MARCH | VIRTUAL Multi-Factor Product Authentication (MFPA) and Anti-Counterfeit Data Collaboration (ACDC) Patient DataMatrix scan with app Access eLeaflet (ePI) eLeaflet Patient Manufacturer Global Trade ID Number Batch Expiry Serial Number Perform MFPA checks: 1. Valid product? 2. Valid serial No.? 3. Valid prod. status? 4. Feature available? 5. Suspect product? Results Patient Patient Authentication Feature Input Manufacturer verifies feature(s) Results or Patient Patient Manufacturer Results of checks & Business rules Anti-Counterfeit Data Collaboration (ACDC) Analytical reports and real-time alerts Manufacturer Law Enforcement A N T I - C O U N T E R F E I T I N G I N F O R M A T I O N F L O W A C T O R S A C T O R S I N P U T S O U T P U T S P R O C E S S
  • 18. 15 – 19 MARCH | VIRTUAL A N T I - C O U N T E R F E I T I N G U S E C A S E Users Users Interface Data Input MFPA Functionality ACDC Functionality ACDC Users • Building on current legislation: - Falsified Medicines Directive in EU - Drug Supply Chain Security Act in the USA • Empowering Patients to be part of the solution • Interoperable and trust driven • Leveraging Big Data to generate real time insights Private User HCP/HCO Dispensary Distributor Law Enforcement Manufacturer Product Status ePI Multi-Factor Authentication Authentication Feature Serial Number ACDC Data Analytics Permissioned Multi-flow Smart Contracts Law Enforcement Regulatory Authorities Pharmaceutical Industry 2D Data Matrix Authentication Feature GTIN (01): 0345312000011 EXPIRY: 2019-11-25 BATCH/LOT (10): ABCD1234 ANTI - COUN TE R F EIT USE CASE VISION
  • 19. 15 – 19 MARCH | VIRTUAL W h i c h m a r k e t s ? • Leading Health Authorities and Manufacturers want to move from a paper to ePI • Some National pilots have emerged for ‘ePI on a phone’ in pioneer countries • No standards are developed for ePI or method of access I n n o v a t i o n i n S i n g a p o r e • HSA open to ePI and paperless, launching pilot Nov-19 • Singapore EDB open to blockchain, investment by IMDA $12M innovation fund • Opportunity to test value of ePI-by-blockchain with small scale demonstration • National ePI pilot “GI4.0” launched in April-20, using the GS1 2D data matrix for access of the ePI • Opportunity to expand the “value bundle” for patients, potential to give “batch specific” leaflets and deliver content direct from manufacturers I n n o v a t i o n i n G e r m a n y T A R G E T M A R K E T S T E S T I N G O F T H E S O L U T I O N
  • 20. 15 – 19 MARCH | VIRTUAL Singapore Demonstrator Confirmed To be confirmed B U I L D I N G O N I N D U S T R Y S Y N E R G I E S T O A C C E L E R A T E V A L U E T O P A T I E N T S , H E A L T H A U T H O R I T I E S A N D M A N U F A C T U R E R S Note: only 12 PharmaLedger Companies shown to demonstrate synergies. 29 organizations are in PharmaLedger, refer to last slide for full details GI 4.0 Leading non- blockchain ePI pilot Uses 2D bar code Only displays “latest” Germany focused, but could be expanded PHARMALEDGER Added anti- counterfeiting Latest and batch specific info possible Global focus for common platform SAPI HAS open to innovation and flexible ePI 10 members ePI active
  • 21. 15 – 19 MARCH | VIRTUAL 1 3 4 2 Feature #1: Digital key multi-use Get ePI Authentication of product, so fake products aren’t legitimized by a genuine eLeaflet Feature #3: Patient-Centric App Any product from any manufacturer Patient always gets correct info digitally Feature #4: Patient-friendly approach to issues with ePI and Authentication Putting Patient Safety first Demonstrating challenges and how we could manage them Feature #2: Trusted Content Getting secure eContent direct from the Manufacturer… statutory content only P R O T O T Y P E P O C # 1 S E V E R A L K E Y F E A T U R E S D E V E L O P E D F O R E P I - B Y- B L O C K C H A I N | P R O P O S E D S C O P E F O R S I N G A P O R E D E M O N S T R A T O R ?
  • 22. 15 – 19 MARCH | VIRTUAL D E M O D A T A D E M O D A T A M A T R I X D A T A O U T C O M E 1 TRAVATAN EYE DROPS GTIN: 06005534003750 Batch Number: SADC1 Serial Number: 43023992515022 Expiration Date: 23. June. 2024 ePI for the Novartis Product is shown Authenticity check verified Feature 1 & 2 2 FLUARIX TETRA GTIN: 01183111111274 Batch Number: GSK1 Serial Number: 430239925150 Expiration Date: 08. March. 2022 ePI for the GSK Biologicals Product is shown Authenticity check verified Feature 3 3 KEYTRUDA GTIN: 07111534003740 Batch Number: KEN1 Serial Number: 43023992515022 Expiration Date: 23. June. 2024 ePI for the Merck Product is shown Authenticity check verified Feature 3 4 KEYTRUDA GTIN: 07111534003740 Batch Number: KEN1a Serial Number: 53023992515022 Expiration Date: 23. June. 2024 ePI for the Specific batch is shown Authenticity check verified Excipient change with allergy information Enhancement to Feature 1
  • 23. 15 – 19 MARCH | VIRTUAL D E M O D A T A M A T R I X D A T A O U T C O M E 5 KEYTRUDA GTIN: 07111534003740 Batch Number: KEN2 Serial Number: 53023992515093 Expiration Date: 23. June. 2024 Unknown Serial Number. Question: Should the ePI be shown in this circumstance? Feature 4 6 KEYTRUDA GTIN: 07111534003740 Batch Number: KEN3 Serial Number: 63023992515022 Expiration Date: 24. Jan. 2021 Product has passed Expiry Date Question: What would be an appropriate message to the patient? Future Opportunity: Dynamic Expiration Management Feature 4 7 KEYTRUDA GTIN: 07111534003733 Batch Number: KEN1 Serial Number: 43023992515022 Expiration Date: 23. June. 2024 Unknown GTIN. Question: What would an appropriate message be in this circumstance? Feature 4 D E M O D A T A
  • 24. 15 – 19 MARCH | VIRTUAL D E M O
  • 25. 15 – 19 MARCH | VIRTUAL P a t i e n t G r o u p s • Faster availability of breakthrough medicines as new indications are approved • Latest trusted and transparent information • Improved access to product information • Digital Heath H e a l t h A u t h o r i t i e s • Supports EMA and EU strategy for digitizing Healthcare • Efficiencies in review and approval processes • Low cost to serve, because of decentralization M a n u f a c t u r e r s • Production line efficiencies • Purchase costs for the leaflets • Eliminate handling of leaflets, sampling and inspection C i t i z e n s • Clarity of information, by searchable content, language specific • Less waste material E n v i r o n m e n t a l • Paper industry is very energy intensive • Less waste material H C P ’ s • Latest approved version of the leaflet always available • Improved access to product information • Clarity of information, by searchable content, language specific S T A K E H O L D E R S & V A L U E P R O P O S I T I O N
  • 26. 15 – 19 MARCH | VIRTUAL T A K E A W A Y S WHAT WE WANT TO AVOID • Patient confusion • Proliferation of different ePI solutions • Added complexity • Legitimizing fake medicines WHAT WE DESIRE • A trusted platform for secure data and information exchange • Digital PI is not just equivalent to paper, but better • Global standards for ePI • Expansion of digital value beyond ePI • Flexibility for different stakeholders on their journey to ePI to participate
  • 27. 15 – 19 MARCH | VIRTUAL DIA Europe 2021 | 19th March H e r n a n d o G i r a l d o | B o e h r i n g e r I n g e l h e i m N e n a d G e o r g i e v | K U L e u v e n B a l d w i n M a k | B o e h r i n g e r I n g e l h e i m Data Privacy and the vision of a Blockchain Enabled Healthcare
  • 28. 15 – 19 MARCH | VIRTUAL P H A R M A L E D G E R I N A N U T S H E L L Who PharmaLedger partners comprises of pharmaceutical companies, hospitals, universities, patient organizations, tech companies... building an ecosystem! Why To empower patients, increase digital trust among healthcare stakeholders, support medicine drug traceability and data privacy, and build a new culture of collaboration in healthcare. What A scalable blockchain based platform validated through reference use cases in supply chain, clinical trials and health data that will serve trendsetters for the industry, enabling early adopters. How Pharmaledger will design, validate and provide agile delivery of innovative blockchain enabled healthcare applications across the industry, from manufacturers to patients; while creating an innovative governance approach for sustainability. Duration 3 years Jan 20 – Dec 22 Consortium 29 partners EEAB External expert advisory board 10 members Budget 22 million Euros Focus Areas Supply Chain, Clinical Trial, and Health Data Ethics Board 6 members
  • 29. 15 – 19 MARCH | VIRTUAL 29 Members | 10 EU Member States, Switzerland, Israel and USA • 12 EFPIA members (ABBV, AZN, BAYER, BI, GSK, JANSEN, MSD, NOVO, PFE, ROCHE, UCB, NVS) • 5 SMEs – Blockchain/ICT (RMS, PDM, AVO, TVS, EKN) • 4 Research Centers & Tech. Universities v (UPM, CERTH, ICSI & DUT) • 1 Social & Legal sciences research centre (KUL) • 2 patients organizations (EPF, EFGCP) • 1 government authority (INCM) • 1 CRO (ONO) • 3 hospitals (OPB, HES, UKW) T H E P H A R M A L E D G E R C O N S O R T I U M
  • 30. 15 – 19 MARCH | VIRTUAL Develop a scalable, sustainable, beyond-state-of-the-art blockchain reference architecture validating business use cases from different healthcare domains Clinical trial efficiency Patient empowerment Supply chain transparency Allow security of information and greater access across use cases. Define and formalize an effective governance for a sustainable PharmaLedger framework. Provide a legal and ethical framework to ensure regulatory compliance. Enable agile and secure delivery of innovative applications. Propose an integrated health data marketplace and a collaborative platform. Ensure privacy and confidentiality of PharmaLedger data and transactions P H A R M A L E D G E R O B J E C T I V E S
  • 31. 15 – 19 MARCH | VIRTUAL Steering Committee Project Management Board + Work Package Leaders + Scientific & Technical Managers EU & EFPIA (Innovative Medicine Initiative) External Expert Advisory Board Project Management Board Project Leader: NVS | Coordinator: UPM Ethics Board WP1 Business Use Cases (MSD & UPM) WP2 Implementations & Solutions (ABBV & PDM) WP3 Architecture & Reference Implementation (NVS & RMS) WP4 Governance (PFZ & AVO) WP5 Regulatory, Legal & Data Privacy (NOVO & KUL) WP6 Culture & Adoption (NVS & TVS) DRA1 | Supply Chain J&J, Bayer & PDM DRA2 | Health Data UCB & UPM DRA3 | Clinical Trial UCB & ONO, OPGB, BI Scientific Manager CERTH Technical Manager NVS & RMS Dissemination & Communication Manager TVS & NVS Sustainability & Innovation Manager PFZ Ethical / Legal Manager NOVO & KUL General Assembly One representative from each consortium member entity P R O J E C T O R G A N I Z A T I O N & G O V E R N A N C E
  • 32. 15 – 19 MARCH | VIRTUAL 1 3 2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 • PharmaLedger Kick-Off • Use-case short-list • Use-case specification • Marketing & Engagement • Est. Ethical & Legal requirements' framework • Use-case definition • Platform Architecture Planning and Development • Specification for application & tools • Blockchain protocol selection • Design Platform Governance & Operating Model • Reference Domain applications development • Architecture – blockchain platform & API implementation • Governance Application, Legal & Ethical framework implementation • Platform Sustainability Planning • Continuous Platform Enhancement • Continuous Platform Promotion and 3rd Party engagement • Use-case pilot implementation • Reference Domain Application Evaluation and validation • Guidelines and lessons learnt • Implement Governance and Operating Model • Continuous Platform Promotion and 3rd Party engagement • Strategic Positioning • Continuous Platform Sustainability • Wide communication of project results • Blockchain-Enabled- Healthcare! Year 1 Design & Foundations Year 2 Development & Deployment Year 3 Validation & Sustainability 2020 2021 2022 R O A D M A P
  • 33. 15 – 19 MARCH | VIRTUAL S U P P L Y C H A I N Clinical Supply Traceability Finished Goods Traceability eLeaflet ePI Anti- Counterfeiting H E A L T H D A T A Personalized Medicine Clinical Trial Recruitment C L I N I C A L T R I A L S Medical Device IOT eConsent S E L E C T E D U S E C A S E S
  • 34. 15 – 19 MARCH | VIRTUAL P R I V A C Y I N T H E D I G I T A L A G E | P R O B L E M 41% Do not want to share their personal data with private companies to use their services 55% Are worried that the data they share online may be accessed by third parties without their knowledge / consent 81% Strongly believe they have lost control over their personal data Personal data are collected from the moment users go online Data are shared with third parties without users’ knowledge Personal data are used for purposes unknown to users Users have no control over their personal data 59% Have little/no understanding of what private companies and public bodies do with the data collected from them
  • 35. 15 – 19 MARCH | VIRTUAL Low transparency over data accesses Incomplete/inaccurate records of data Low security of data Low control over personal health data Single point of failure Fragmented health data across multiple sites L O S S O F T R U S T F L O W O F H E A L T H D A T A I N H E A L T H C A R E C o m p l e x e c o s y s t e m hospitals, physicians, clinical sites, pharmacists, laboratories, sponsors, insurers H ONLINE DIAGNOSIS HEALTHCARE PREVENTION
  • 36. 15 – 19 MARCH | VIRTUAL Consent as a core tenet of data protection law Data minimisation through pseudonymisation and anonymisation Protecting the individual (patient) through purpose limitation Security and data protection rights Data protection evolved over time towards a mechanism for power redistribution in the context of personal data collection: • Introducing measures to avoid the risks associated with the processing of personal data • Empowering individuals to take control over the use of their data by granting them data protection rights • Integrating accountability requirements for ensuring compliance with the data protection principles P R O T E C T I V E M E C H A N I S M S I N E U D A T A P R O T E C T I O N L A W
  • 37. 15 – 19 MARCH | VIRTUAL B L O C K C H A I N F O R D A T A P R O T E C T I O N A u t o n o m y A u t h o r i t y A v a i l a b i l i t y C o n f i d e n t i a l i t y T e n a c i t y Centralized Decentralized L O W L O W L O W L O W L O W H I G H H I G H H I G H H I G H H I G H ✓ Enables accountability by allowing visibility and traceability over who accesses data ✓ Allows more control for data subjects over their data ✓ Guarantees data integrity and security • Blockchain is a shared and synchronised database maintained by a consensus algorithm. • Decentralized network to process information in such a way that the underlying “meaning” of the information is completely obfuscated. I N C R E A S E D T R U S T
  • 38. 15 – 19 MARCH | VIRTUAL Healthcare consumers Healthcare providers Industry representatives Regulatory authorities ✓ Zero-knowledge proof for verifying attributes while maintaining user anonymity ✓ Opportunity to issue abstract verifiable claims ✓ Possibility to limit attributes in verifiable claims to the minimum necessary (data minimisation) ✓ Exchanging verifiable claims off-chain via encrypted channels (data security) V I S I O N F O R E N H A N C E D P R I V A C Y W I T H S E L F - S O V E R E I G N I D E N T I T I E S DID Document created : 19/11/20 12:44 public key : 22x65445sa type : RSigningKey2018 owner: did:example:123456789a… Decentralized identity did:example:123 456789abcdefghijk IDENTITY MANAGEMENT TASK FORCE ### ### ###
  • 39. 15 – 19 MARCH | VIRTUAL D A T A P R I V A C Y I N P H A R M A L E D G E R O B J E C T I V E S PharmaLedger’s Regulatory, Legal & Data Privacy Framework has the objective to provide an ethical and legal backbone framework for the project, paying special attention to EU data protection and privacy legislation in order to promote and ensure compliance. The outcome of this framework will be a comprehensive overview of guidelines for compliance on the relevant principles, which will also reflect in the technical requirements of PharmaLedger’s platform and use cases. P R I V A C Y B Y D E S I G N Legal and Ethical Inventory In-depth Legal and Ethical Study Legal and Ethical Evaluation Preliminary analysis to establish the first draft of the relevant ethical and legal requirements and identify the key principles that should be considered in the general setting of PharmaLedger. D e s c r i p t i o n o f W o r k Detailed analysis of the relevant applicable EU legislation, case-law and doctrine regarding the use cases and the platform development. Assessment to verify that the identified ethical and legal requirements are adequately implemented in the design and development of the project’s outcome.
  • 40. 15 – 19 MARCH | VIRTUAL eConsent use case
  • 41. 15 – 19 MARCH | VIRTUAL F L O W O F C L I N I C A L T R I A L S | P R O B L E M >50% Inadequate processes to ensure the quality of clinical trials >50% Inaccurate or incomplete clinical trial records. 5-10% Compliance with the clinical trial protocol make up K E Y C O M P O N E N T Informed Consent Screening Data Collection, Procedures and Analyses Secondary data Sharing
  • 42. 15 – 19 MARCH | VIRTUAL F L O W O F C L I N I C A L T R I A L S | P R O B L E M K E Y C O M P O N E N T Informed Consent Screening Data Collection, Procedures and Analyses Secondary data Sharing B L O C K C H A I N P L A T F O R M One trusted, immutable and shared source of consent and trial data Process automation in a trusted environment Permission access to data specified by role in near real-time What is impacted by the Informed Consent? Everything! No participant consent = No trial
  • 43. 15 – 19 MARCH | VIRTUAL Purpose of Trial and Description of Procedures I N F O R M E D C O N S E N T | K E Y I N F O R M A T I O N P R O V I D E D T O P A T I E N T S I N C L I N I C A L T R I A L S Description of Risks and Benefits for Participation in Trial Alternatives Treatments Rights and privacy of Trial Participants It’s a cumbersome but KEY process • Important to have easy-to-understand language • Allow patient to ask as many questions as necessary • Give as much time as needed to potential subjects to make decision Blockchain technology can ensure adherence to a patient’s consent and their rights and safety during the trial. 2-7% Informed consent related issues observed by Good Clinical Practice inspections
  • 44. 15 – 19 MARCH | VIRTUAL C U R R E N T S I T U A T I O N C H A L L E N G E S • Complex, and inefficient • Non-compliance risk • Siloed information – less transparency and more confusion • Spot-check inspections are limited to post non-compliance or Clinical Research Associate Authorized Clinical Research Organisation Trial Participant Laboratory Regulatory Authority Ethics Committee Flow 1 Flow 2 Flow 3 Clinical Sites Sponsor Complex, and inefficient
  • 45. 15 – 19 MARCH | VIRTUAL F U T U R E S T A T E | B L O C K C H A I N P O W E R E D C O N S E N T Conducting a clinical trial in a blockchain ecosystem Sponsor Clinical Research Associate Authorized Clinical Research Organisation Trial Participant Laboratory Regulatory Authority Ethics Committee Clinical Sites Blockchain Transparency Security Trust Efficiency
  • 46. 15 – 19 MARCH | VIRTUAL W H Y B L O C K C H A I N U s e s + V a l u e o f B l o c k c h a i n • Immutable record of participant consent • Immediately visible to appropriately permissioned users (Patients, Sponsor, Clinical Research Organizations, Ethics Committee, etc.) • Decreased fraudulent data • Ensured adherence to compliant procedures • Automated processes in line with Good Clinical Practices (GCP) • Consistency of information viewed by relevant participants • Patient ownership and ability to decide which information is shared • Changes in study protocol provided to patient in near real-time • Awareness and visibility of consent status changes applied in near real-time Security Trust Efficiency Transparency
  • 47. 15 – 19 MARCH | VIRTUAL Trial Participant • Correct versions used • Re-consent needs notified in real-time • Withdrawal of consent in real-time • Clearer explanation of clinical trial’s information • Trial efficiency • Patient empowerment Clinical Site • Reduced time required for document review • Ensures correct current version used and recorded correctly • Any re-consent needed notified • Ensure auditability, traceability of data Sponsor / Clinical Research Associate / Clinical Research Organization • Reduced time required for document review and verification • Confidence in use of correct versions • Ensure patient safety • Simplifies management of different versions of document as used at different locations • Site / country / language specific versions can be managed • Ensure auditability, traceability of data Laboratory • Compliance demonstration following consent provided • Real-time changes in sample testing following consent withdrawal Regulatory Authority / Ethics Committee • Confidence in informed consent being obtained and recorded as per GCP, using correct versions • Immediate notification of new versions submitted for approval • Real-time approval of new versions (time saving) A D VA N TA G E S T O A L L • Patient Empowerment & Engagement • Transparency (Traceability and Access) • Trust (Security and Integrity) • Reduced Process Time and Operational Expenses • Real-time updates and changes V A L U E P R O P O S I T I O N T O S T A K E H O L D E R
  • 48. 15 – 19 MARCH | VIRTUAL Creation of a win/win situation for all stakeholders in a decentralized ecosystem while mitigating risk Broad adoption of blockchain technology in healthcare will only occur when • Both technological and non-technological challenges are addressed Tec hnologic a l • Interoperability • Scalability • Security • Privacy Non - Tec hnol og ic a l • Awareness and Knowledge • Legal Framework • Regulatory Framework • Best Governance Practice • Return on Investment BAR R IE R S TO ADOPTION Blockchain technology has the potential to transform healthcare • Patient Empowerment & Engagement • Transparency (Traceability and Access) • Trust (Security and Integrity) A D O P T I O N B L O C K C H A I N E N A B L E D H E A L T H C A R E
  • 49. 15 – 19 MARCH | VIRTUAL T H A N K Y O U
  • 50. See you next year