morefire boosts productivity by 22% with the help of DoubleClick

1. morefire
boosts productivity by 22%
CASE STUDY

2. DoubleClick Certified
Marketing Partner
Trakken helps
drive performance
and growth

3. “Being able to manage
campaigns across different
search engines in one interface
and the fantastic bidding
options increased our
productivity and significantly
improved the performance
of our campaigns.”
—Thomas Waniek, Managing Partner, morefire GmbH
Goals
• Increase efficiency
• Drive performance for clients
Approach
• Collaborated with Trakken, a DoubleClick Certified
Marketing Partner
• Adopted DoubleClick Bid Manager, DoubleClick
Campaign Manager and DoubleClick Search
Results
• Increased productivity by 22%
morefire boosts productivity by 22%
Case Study

4. As a busy online marketing agency with an expanding client
base, morefire wanted to increase efficiency. They were
looking to augment their in-house technical knowledge and
gain powerful strategic and technical support, so the morefire
team launched a collaboration with Trakken, a DoubleClick
Certified Marketing Partner.
With Trakken on hand to offer guidance in both strategic and
day-to-day questions, together the teams looked at all the
possibilities for making efficiency gains. First morefire
launched DoubleClick Search to manage their clients’ search
campaigns across search engines. As the DoubleClick Search
algorithms steadily increased search campaign performance,
morefire quickly discovered that using the full suite of
DoubleClick solutions – including DoubleClick Bid Manager
and DoubleClick Campaign Manager – would enable them
to programmatically drive performance in other campaigns
as well.
Using DoubleClick Bid Manager gave morefire the ability to run
campaigns and expand their reach on many different display
networks through one interface, while DoubleClick Campaign
Manager made it possible to host all creatives in one place and
to implement attribution models for each client.
morefireCase Study
Google Confidential & Proprietary
“Trakken really became a trusted
partner for us. We not only
benefit from the deep product
knowledge of the Trakken team,
but they always go the extra
mile when it comes to support.
I can highly recommend
Trakken as a DoubleClick
Certified Marketing Partner.”
—Thomas Waniek, Managing Partner, morefire GmbH

5. As a Google Analytics Certified Partner, morefire rapidly
gained another benefit. “The biggest advantage of
DoubleClick was the integration of performance data
with data from web analytics”, explains morefire
Managing Partner Thomas Waniek. “Having all this data
in just one platform and being able to use it across
channels is a huge advantage.”
“With Trakken on hand to offer
guidance in both strategic and
day-to-day questions, together the
teams looked at all the possibilities
for making efficiency gains.”
Today, morefire reports that the decision to automate
tasks through DoubleClick tools means they are serving
more clients with the same number of employees. The
team has saved hours of working time and has increased
productivity by 22%. At the same time, campaign
performance is on the rise, so client satisfaction has
grown.
“DoubleClick helps us to drive the growth of our business
and delivers much higher performance for our
campaigns”, Thomas affirms. “Using DoubleClick gives
us a big advantage in comparison to agencies that
manage their campaigns manually. Going forward, we’re
setting up more clients on DoubleClick Search. We’re
also putting a strong focus on implementing data-driven
attribution for more of our clients. We expect that these
steps will help us grow even more.”
morefireCase Study
Google Confidential & Proprietary

6. About morefire
About Trakken
morefireCase Study
`
Google Confidential & Proprietary
• Online marketing agency
• Headquarters in Cologne, Germany
• Web analysis and conversion optimisation
• Founded in 2008
• DoubleClick Certified Marketing Partner