This document is a non-disclosure agreement for confidential information relating to Dotty Digital PTY LTD. It states that any information provided about the company is confidential and can only be used to evaluate a possible transaction. The recipient agrees to keep the information confidential and not distribute it without permission. It also outlines returning or destroying the information if a transaction does not occur. Money damages would not be a sufficient remedy for breaching the agreement and the company can pursue specific performance or injunction. Australian law governs the agreement.
1. DISCLAIMER
Private & Confidential
Non-Disclosure Agreement
You are being furnished with confidential information that has been prepared by Dotty Digital PTY LTD (The "Company"), and you may be furnished with
additional information by the Company or by its representatives or agents in connection with evaluating a possible transaction with the Company. By your
acceptance and as a condition hereof, you agree to treat all information concerning the Company which is furnished to you by or on behalf of the Company,
whether furnished before or after the date of this letter and regardless of the manner in which it is furnished, together with analyses, studies or other
documents or records prepared by you or any of your employees or agents (collectively, "Representatives") to the extent that such analyses, studies or
documents contain or otherwise reflect or are generated from such information (hereinafter collectively referred to as the "Evaluation Material"), in
accordance with the provisions of this agreement. You hereby agree that the Evaluation Material will be used solely for purposes in connection with a possible
transaction with the Company, and that such information will be kept permanently confidential by you and your Representatives and you will not distribute
this Evaluation Material or any part hereof to others at any time without the prior written consent of the Company. You agree to restrain your Representatives
from prohibited or unauthorized disclosure or use of the Evaluation Material and shall be responsible for any such breach hereof. This Evaluation Material is
being delivered for informational purposes and upon the express understanding that it will be used only for the purposes set forth above. In the event that the
possible transaction which is the subject of this agreement is not completed or at the Company's request, you shall promptly return to the Company all
written material containing or reflecting any information contained in the Evaluation Material and will not retain any copies, extracts or other reproductions in
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and that Company shall be entitled to specific performance and injunctive or other equitable relief as a remedy for any such breach. In the event of litigation
relating to this agreement, the prevailing party shall be entitled to receive reasonable legal fees and costs incurred in connection with such litigation.
Australian law will govern the terms and conditions of this agreement. Your retention of the Evaluation Material shall constitute acceptance of the terms and
conditions hereof. If you do not agree to the terms hereof, please do not read the Evaluation Material and immediately return such to the Company. We would
nonetheless appreciate your kindly signing and returning one copy of this agreement which will constitute our agreement with respect to the subject matter
hereof.
Dated: Name (Signature):
2. Private & Confidential
Dotty Digital PTY LTD
Dotty provides a collaborative cloud platform for live Augmented
Reality telepresence.
Our patent pending cloud platform allows voice, video and 3D data to
be exchanged in real time between remote workers and SMEs, using
smart devices and wearable Augmented Reality glasses.
Investor DeckDotty We Connect The Dot
3. Currently, 3D data has not in
existed this eco-system
Dotty create collaborative
work environments with 3D
and AR.
WHY WE EXIST
Private & Confidential
4. TARGET MARKET
ENTERPRISE CLIENTS
Private & Confidential
Enterprise clients need:
• Remote operations
• On site repairs
Industries:
• Oil
• Gas
• Mining and services
Enterprise clients have:
• 3D content to share
Industries:
• Engineering firm
• Drafting house
• Architectural firm etc.
Companies needs:
• Virtualtraining
• Remote support
Departments:
• callcenter,
• BPO
• product support
5. PROBLEM
3D CONTENT &
AUGMENTED
REALITY IS
DIFFICULT.
Private & Confidential
Benefit of 3D model:
• Make operationmoreefficient in outsourcing
・Hardware training
・Productsupport
Challenge:
• There is no 3D communication environmentexist
• CurrentAR and VR device need to dependson software
3D CONTENT IN COMMUNICATION
II
MORE COMPETITIVE
6. SOLUTION
Private & Confidential
DOTTY
SIMPLIFIES 3D &
AUGMENTED
REALITY
DottyAR and DottyView
The first full featured telepresence solution to share
voice, video and 3Dcontent in a live collaboration
session with remote users.
8. SERVICES
Private & Confidential
DOTTY
VIEW
(HOST)
DOT DOTTY
DOTTY VIEW
(CLIENT)
DOTTY DRAFT
DOTTY AR
3D scanning app The central command centre as
a cloud platform
Telepresence solution
to share voice, video
and 3D content
3D modelling and drafting
service
Smart device app to
display 3D content in
Augmented Reality
Smart device app for content
display
DOTTY
SIMPLIFIES 3D &
AUGMENTED
REALITY.
9. SOLUTION
Private & Confidential
DottyAR and DottyView
DottyAR
displays DottyView3D content
in AR
(smartphones & wearables).
DottyDrafting
Dotty's 3D modellingand
drafting service to ensure
thereare no barriers to entry.
DottyView
Cloud SaaS platform
• store, view, animate,
collaborateand live
share3D models
• on web and to DottyAR.
Demo – Turbine Engine (click here)
Note: please use chrome with cookies on
10. MARKET ANALYSIS
Private & Confidential
Augmented/Virtual Realitycould hit $150Brevenue by 2020:
• $120 billion in AR
• $30 billion in VR
AR’s addressable market = mobile/tablet market
• Have hundreds of millions of users
• Economics growth
OPPORTUNITY
11.
12.
13. MARKET ANALYSIS
(CURRENT PILOT IMPLEMENTATIONS)
Private & Confidential
GLOBAL
POTENTIAL
OPPORTUNITY
Oil & Gas
Majors
BPOS Engineering
Companies
Mining
POTENTIAL DOTTY USERS
• Royal Dutch Shell – 5,000
• Sykes – 4,920
• Transcom – 2,000
TOTAL EMPLOYEES
• Royal Dutch Shell – 32,000
• Sykes – 49,200
• Transcom – 10,000
14. MARKET ANALYSIS (GLOBALLY)
Private & Confidential
The 3D mapping and modelling
market was foundto be at
$1.90 billion in 2015 to and
expected to grow to $16.99
billion by 2020, at a CAGR of
55%.
3D
MODELLING
MARKET SIZE
ESTIMATED
NO. OF MODELS PER YEAR - 2020 (5 YEAR+)
Total annual revenue
$16.99 billion
Avr. cost per model
$450
=
0.377 billion
or
377 million
REFFERENCES:
http://www.marketsandmarkets.com/PressR eleases/3d-mapping.asp
http://www.marketwired.com/press-release/gl obal-3d-mapping-and-3d-modeling-
market-2015-2020-2102078.htm
https://www.quora.com/How-long-does-it-take-an-experienced-3D-artist-to-model-a-
basic-3D-humanoid-model-from-scratch
http://forum.freegamedev.net/viewtopic.php?f=6&t=3994
https://forums.unrealengine.com/showthread.php?22762-3D-2D-Artist-Model-
Animation-Prices
15. Private & Confidential
3D
MODELLING
MARKET SIZE
MARKET ANALYSIS
(UNTAPPED MARKET)
23.8 MILLION CALL
CENTER EMPLOYEES
WORLDWIDE
Need of remotehardware support
and virtual training in:
• Tech
• Media
• Telecom
Representation ofthetotal employee:
• Hardware support – 15%
• Virtual training– 3%
Tech/Media/Telecom = 15% X 23.80 M = 3.57 M
+
Manufacturing/Industrial = 3% X 23.80 M = 0.714 M
4.284 M
Approximate total number of employees in the world
handling hardware support related business
REFFERENCES:
http://www.economist.com/news/international/21690041-call-centres-have-created-
millions-good-jobs-emerging-world-technology-threatens
https://apps.fcc.gov/edocs_public/attachmatch/DOC-308896A1.pdf
https://www.outsource2indi a.com/w hy_outsource/articles/call_centers.asp
http://www2.deloitte.com/content/dam/Deloitte/us/Documents/process-and-
operations/us-sdt-2015- executive-summary-for-gcc-survey.pdf
16. UNIQUE SELLING
PROPOSITION
Private & Confidential
Create 3D
content
Display on
Telepresent
tool
Establish
efficient
communica
tion
Enterprise Business Needs: Remote Training
and support
Make customers
more understand
your products
Increase sales
and revenue
17. UNIQUE SELLING
PROPOSITION
Private & Confidential
3D content for
scalable
business
solutions
AR SDK
AR
Hardware
Mostly written in Unity:
• Limited in capabilities
for enterprise
business solutions.
Dotty View
• handle the Upload and
sequencing of 3D content.
Dotty AR
• Using mobile/tables to
connect DottyView SaaS
platform to do live
collaboration, sharing of 3D
models and animations
Dotty View web (coming soon)
• Remote telepresence
support with voice and
video
The Only Business Solution
(patent pending)
18. SALES & MARKETING PLAN
Focus on:
• virtual training
• hardware support & maintenance.
Targeted pilot programs for:
• BPOs
• Customer Support industry
Private & Confidential
Affiliate
Program
through
strategy
partner
Upsell
through free
"consumer"
app
Infiltrate
departments
and key
personnel
Partner with
companies and
generate sales
Awareness
Level
19. TRACTION:
CUSTOMERS, PARTNERS & MEDIA
Private & Confidential
• Sykes – Foxtel, Sony
• Luxottica - Oakley
• Transcom - TalkTalk
• Cadds – Rio Tinto
• Dof Subsea - Shell
• DottyView and DottyAR non
enterprise level users
CUSTOMERS PARTNERS
• Autodesk
-Full internal support
• ODG (Collaboration agreement)
-First native android app
• PTC – Collaboration agreement
hopefully to come soon
-Meeting took place at PTC HQ in San
Diego on 7/25/16
MEDIA
• 3Der’s
• Interviewed for a book on
enterprise AR due for release in
August (www.oreilly.com)
• Autodesk Forge Dev conference
speakers
• Wikipedia
• Digital 90210
20. COMPETITOR ANALYSIS
Private & Confidential
DOTTY BENEFITS:
• Focussed solely on enterprise.
• Built to provide a solution not to create a
market.
• Scalable.
• The only true collaborative AR experience
(patented).
• Intuitive and simple web based interface
allows for fast uptake and user adoption.
• Modular solution, removes dependency on
any given technology stack and allows for
fast adoption of new technologies.
COLLABORATIVE
ENTERPRISECONSUMER
PUSH/ PULL ONLY DATA
Telepresence
video feed
AR & VR
Games
PokemonGO
21. INTELLECTUAL PROPERTY
Private & Confidential
Coversthe complete workflowfor live,realtime
collaboration betweenAugmentedReality smart
deviceswith web clients. The capacity to setup live
virtual boardroompresentationsin AR,telepresence
with remote workers and he sharing of 3D data and
animationsin real time.
Patent Pending for
“Collaborative
Augmented Reality”
Application number:
62350304
NORTH AMERICA COVERED
22. TEAM & REMUNERATION:
FOUNDERS & EXECUTIVES
Private & Confidential
• Mechatronics Engineer
• Background in Subsea Robotics
• Specialist in 3D Printing technology
• Managed multi million dollar
projects for Shell Philippines
• Mechatronics Engineer
• Skilled software developer and
Manager
• Managed multi million dollar projects
in the energy sector
• MBA
• Worked for 4 Fortune 500 Companies
• Helped to raise $240MM for the
affordable housing industry.
• Member of White House Initiative on
Asian American & Pacific Islanders
WES
MCCOMBE
Chief Technology
Officer
RUSSELL
CONSIDINE
Chief Executive
Officer
AJAY SHAH
Sales & Business
Development
23. 1 2 3 4
FUNDING & TIMELINE
Private & Confidential
YEAR 1
Year 1 – Self funded approximately
$150k to build DottyView SaaS and
DottyAR Android apps for wearables
and tablets.
Successfully created
DottyView SaaS and DottyAR
android app.
Filed for a NA patent.
Gained traction in the BPO
sector
YEAR 2
Ramp-up sales and marketing
Build-out consumerapps for
marketing and brand
awareness.
Start targeting ODG and PTC
leads.
Extend large corporate clients
seat numbers.
YEAR 3
Refine sales and marketing and
increase resources.
Accelerate growth through
automation and proven
strategies
Broaden reach within corporate
clients with continued feature
developments.
YEAR 4
Move to a revenue based
business model around
Dotty as a global enterprise
AR communication
platform.
Series A fund raising
Scale up the global clients,
affiliates and partnerships.
Year 2 (now) – seek to raise $500k for ongoingdevelopment
costs and B2B sales and marketing campaigns to get
DottyView and DottyAR into production withinthe enterprise
markets identified.
25. KEY RISKS & MITIGATION
STRATEGIES
Private & Confidential
Risk Likelihood Impact Mitigation Strategy Responsible
Cash burn at end of 2 yr runway high moderate
Careful funding control dedicated to sales and software
development to achieve successful upgrade to the Dotty
software asset with tangible value creation for optional exit
on asset alone.
CTO and CEO
Technology moderate moderate
Dotty is first to market with enterprise grade collaborative
AR. Collaboration agreements set with PTC and ODG
reduce the risk significantly.
CTO and CEO
Financial market crash low low
Financial crashes historically favour IT. Dotty seeks to
increase efficiency in virtual training and distributed virtual
offices. Both highly valuable in a crashing markets.
CTO and CEO
Operations & process malfunction low moderate
Very strong cloud architects and programmers who will lead
the support services for enterprise.
CTO
Legal Compliance low moderate
Patent pending (first filed) technology. Provides a legal
position to both attack and defend Dotty’s position in the AR
enterprise market.
CEO
27. THE ASK, OFFER & EXIT
STRATEGY
Private & Confidential
ASK &
OFFER
Pre-money valuation USD $5m
Ordinary shares 12M
Equity offered 10%
Total raising USD $500k
Early acquisition into a larger
company without an enterprise AR
platform.
EXIT STRATEGY
The value of this platform will be
realised through a mature market of
enterprise customers. This technology
stack at the startup phase is perfect for
complete acquisition and a strong exit.
EXIT
RATIONALE
28. USE OF FUNDS
Private & Confidential
ONE-TIME COSTS
Cash Needed
Year 1 Start-up
Costs
% of Total Details
Software Development - V2.0 Release $150,000 30%
Combined code base, improved update deployment, addition of
commercialisation features (system limitations, upsells, etc).
Sales - Wages & Commissions $120,000 24.0%
Sales and marketing personnel, build out $2M pipeline within 12
months.
Working Capital $60,400 12.1%
Software development – white label app
feature upgrade
$50,000 10%
White-label wearable app for ODG wearable device and white-
label DottyAR smartphone deployment infrastructure.
Software development – consumer app $42,000 8.4% Retail product to attract small and medium companies
Marketing – Communications $30,000 6.0% Advertising & content.
Sales - Travel & Expenses $24,000 4.8%
Infrastructure & Licences $12,000 2.4% Servers, hosting, software licences.
Legal $6,000 1.2%
Accounting and Book-keeping $3,600 0.7%
Insurance $2,000 0.4% $10M business insurance.
Subtotal $500,000 100.0%
29. MEDIA & REFERENCES
Private & Confidential
All referencesarefromactive collaborationand pilot programclients.
Only to be contacted with formal introductionfromDotty.
Ouster Design
Group (ODG)
Patrick Johnson
Business Development
PTC
Greg White
Head of Sales and
Marketing
Oakley
Belbey Jason
R&D lead
Autodesk
Jim Quanci
Director Autodesk
Developer Network
Sykes Call
Centres
Erick Carcamo
Vice president of district
operation
Huffington post
Digital 90210
Autodesk – Cloud Accelerator Program
Autodesk - Forge DevCon
Autodesk - DOTTY
3Ders.org – DOTTY
3Ders.org - DOTTY