How to Inspire Intra-preneurs in bug organizations from the outside… 1. Challenge 2. Dream-weave 3. Business Value 4. Higher Ground 5. We are the Champions!

1. Storming Global Language Barriers,
or How to Inspire Intra-preneurs
Peter S. Crosby
Head of Enterprise Sales
World Summit on Innovation & Entrepreneurship
NYC | October 2013

2. How to Inspire Intra-preneurs…
1. Challenge
2. Dream-weave
3. Business Value
4. Higher Ground
5. We are the Champions!

3. Languages in the World? 6,700

4. Global Internet Usage: 75% non-USA

5. YouTube = International… And You?
• 70% of YouTube traffic comes from outside USA
• YouTube localized: 56 countries / 61 languages

6. Global Internet Penetration: only 34%
Opportunities with 4 Billion Internet Newbies?

7. Universal Translator

8. Dotsub’s Business Value
Closed Captions
1. Local Access / Global Reach
2. FCC 508-Caption Compliance
3. Audience Engagement
• 6 to 10 x Increased Views
• 46% More Completed Views
4. Search Engine Optimization
5. Ad / Sponsor Monetization
Translations
as Subtitles
6. Costs 70-80% less than old
Language Service Providers

9. Dotsub Customers

10. "If you talk to a man
in a language he
understands,
that speaks to his
head.
The BIG
Question
If you talk to him
in his own language,
that speaks to
his heart."

11. 127 of 196 Constitutions Specify Languages

12. Who are the Champions?
Early Acknowledgement
Visible Rewards
Widespread Appreciation

13. Thanks from
!
Peter S. Crosby – peter@dosub.com – 650-533-3313