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Social Media & Your Business

Here is the presentation given by Beverly Cornell, Social Media Consultant. It was given at our 5th Entrepreneur Roundtable on Wednesday, December 9. She has given me permission to post. Enjoy and feel free to distribute!

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Social Media & Your Business

  1. 1. Social Media Basics CEED Entrepreneur Roundtable December 9, 2009 Beverly Cornell
  2. 2. Background <ul><li>Marketing and Social Media Director, Mango Languages </li></ul><ul><li>Masters in Communication , Wayne State University </li></ul><ul><li>Blogger – Global Business Perspectives 17K unique visitors a year </li></ul><ul><li>Podcaster – Global Business Perspectives Radio </li></ul><ul><li>Speaker – Social Media, Marketing, Networking and Global Business </li></ul>
  3. 3. What is Social Media? <ul><li>Social media: </li></ul><ul><li>is information content created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences </li></ul>
  4. 4. Why do you need Social Media? <ul><li>Inexpensive ($) way to market company </li></ul><ul><li>Great way to reach “niche” target markets </li></ul><ul><li>Creates brand awareness and increases visibility </li></ul><ul><li>Participate and create conversations around your product or service </li></ul><ul><li>Create and foster fans & evangelists – an army of people selling for you! </li></ul><ul><li>It is all about Community! </li></ul>
  5. 5. Side Effects of Social Media <ul><li>Generates traffic to website </li></ul><ul><li>Creates awareness for your products and services </li></ul><ul><li>Facilitates expert status in your particular field </li></ul><ul><li>Fosters relationships </li></ul><ul><li>Increases sales </li></ul>
  6. 6. Social Media Sites
  7. 7. <ul><li>Board Room </li></ul><ul><li>Find and be found </li></ul><ul><li>Who is on LinkedIn? </li></ul><ul><ul><li>35 Million – 180 Industries around the world (1/2) </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><li>6 Degrees of Separation – I like to call it Connectedness </li></ul><ul><li>Who is target market? </li></ul><ul><ul><li>Average age is 39 and average salary $106K </li></ul></ul><ul><ul><li>Create Customer Profiles </li></ul></ul><ul><ul><li>Is this their playground? </li></ul></ul>
  8. 8. <ul><li>Cocktail Party – Personal and Professional </li></ul><ul><li>Simple </li></ul><ul><li>140 Character “tweets” </li></ul><ul><li>What are you doing? </li></ul><ul><li>Public instant messaging </li></ul><ul><li>Perpetual conversation </li></ul><ul><li>Average age 31 </li></ul>
  9. 9. <ul><li>Backyard BBQ - Personal </li></ul><ul><li>350 million active users </li></ul><ul><li>120 million users log on to Facebook at least once each day </li></ul><ul><li>Two-thirds of Facebook users are outside of college </li></ul><ul><li>Fastest growing demographic is 55 years old + </li></ul><ul><li>Average user has 120 “friends” and is 33 yrs old </li></ul><ul><li>5 billion minutes are spent on Facebook each day </li></ul><ul><li>30 million users update their statuses at least once each day </li></ul><ul><li>8 million users become fans of Pages each day </li></ul>
  10. 10. <ul><li>Founded February 2005 </li></ul><ul><li>Hundreds of millions of videos a day viewed </li></ul><ul><li>Hundreds of thousands of videos uploaded daily </li></ul><ul><li>Every minute, 20 hours of video is uploaded </li></ul><ul><li>53% male and 47% female </li></ul><ul><li>55% urban </li></ul><ul><li>Median income of $74K. </li></ul><ul><li>Nearly 70 percent are college educated, </li></ul><ul><li>47% are married </li></ul><ul><li>Median age is 33 </li></ul><ul><li>51% of users go to YouTube weekly or more </li></ul><ul><li>Offers something for everyone. </li></ul>
  11. 11. Blogging <ul><li>Web log – Blog </li></ul><ul><li>Ongoing diary </li></ul><ul><li>184 million+ blogs </li></ul><ul><li>Average life span of a fruitfly </li></ul><ul><li>346 million+ people read blogs </li></ul><ul><li>9 blogs created a minute </li></ul><ul><li>2.3 posts created a second </li></ul>
  12. 12. Podcasting <ul><li>Became main stream in 2005 when iTunes offered the service for free </li></ul><ul><li>Bad name as you don’t need an iPod - portable </li></ul><ul><li>Can be audio or video </li></ul><ul><li>People opt in to your feed </li></ul><ul><li>Regular schedule </li></ul><ul><li>Content specific </li></ul>
  13. 13. Where do you start? <ul><li>What are your business goals? </li></ul><ul><li>Which tool will help you get there? </li></ul><ul><li>Start by listening </li></ul><ul><li>Understand rules of engagement </li></ul><ul><li>Then participate </li></ul><ul><li>Create good content </li></ul><ul><li>Give to get </li></ul><ul><li>The more you use it the more results you will get </li></ul>
  14. 14. Questions? <ul><li>Beverly Cornell </li></ul><ul><li>Twitter: </li></ul><ul><li>@beverlycornell </li></ul><ul><li>Email: </li></ul><ul><li>[email_address] </li></ul>