The document provides tips for businesses to efficiently manage their online marketing and social media presence. It recommends setting priorities for which networks to participate in based on customer demographics. It also suggests automating public posts using tools to push blog posts to multiple social networks, and using other tools to efficiently read posts without spending too much time. The document concludes by summarizing the key steps as setting up accounts on major networks, using a tool to post to multiple sites at once, and using alerts and feeds to follow discussions without extensive reading.

1. Don't Let Online Marketing Take Up All Your Time! Scott Thomas [email_address]

3. Advertisements

6. Getting started

7. Saving time by automating posting

8. Reading efficiently

9. Responding efficiently

10. Online Marketing Twitter Facebook Reputation Management Blogs Foursquare YouTube Flickr TripAdvisor Yelp

12. Does anyone see any bookings from it?

13. What is the ROI? According to Eric Qualman (socialnomics.net) the ROI is that you will still be in business in 5 years!!!

14. So many sites... so little time!

17. What do the demographics of the sites tell you?

20. Solve problems

21. Respond to criticism

23. Building relationships

25. Blog

26. Videos

27. Other

32. Once things are in place, you can spend as much or as little time as you think appropriate

34. Select a tool or tools for managing multiple sites

35. Selecting a username For businesses where the individual IS the business (such as consultants), use your real name (or a variation of it)‏ Where the business has its own identity, use the business name (or a variation of it)‏

37. Selecting a username

42. HelloTxt ( http://hellotxt.com/ )‏

44. Tools to manage multiple sites

47. Special offers

48. Interesting news

49. Customer service

50. Chit-chat

53. How would this look to a potential guest?

55. Automating Posts Create blog entry

56. Automating Posts Create blog entry Retrieve blog entry, distribute it

57. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites

58. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites

59. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites

60. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites Create post

62. HootSuite

64. Facebook applications

65. Twitter tools

66. Automating Posts Create blog entry SocialOomph ping.fm Create post

68. Seesmic Desktop (or Seesmic Web)‏

69. TweetDeck

70. Digsby

72. Using Social Media Efficiently - Reading

74. Form relationships with people who give value, ignore those who don't

75. Schedule time for social media and stay away from it when you need to work

78. Using Social Media Efficiently - Reading

82. Twitter

83. LinkedIn

84. MySpace (?)

85. Others

87. Set up a tool to push blog posts to the multi-site posting tool (SocialOomph, Hoot Suite, etc.)‏

88. Use a tool to read posts (Tweetdeck, Seesmic, email, etc.)‏

90. Use alerts (TweetBeep) to notify you of tweets about your property

91. Thanks! BrewsterHouse.com AboutTheInn.com