From the 2015 Fall SourceCon Conference Keynote. Have you heard the rumors? Sourcing is dead and we will all be placed by computers. Yikes. While we continue to use more automated technology, our job is still very much alive, thriving, and in demand. Automation has made it easier for us to source candidates, but has it ruined the candidate experience? It’s important for us to remember what our job is all about: the people. In this session, Shannon will outline her recommendations for operating in a world of automation while not losing the human touch that makes recruiting work.

1. Don’t Let Automation
Ruin The Candidate
Experience
Shannon Pritchett
@SourcingShannon

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Are you this guy?

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Or is this more your style?

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We should know, this doesn’t work …

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Candidate Search Behavior – CandEs

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• 48.4 million monthly active Twitter users in
the U.S. (2014)
• 318.9 million U.S. citizens (2014)
• 147.4 million in U.S. workforce (2014)
–75.1 million actively looking or open
–2.95 million actively looking on Twitter
Twitter Breakdown

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Are we listening?

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Which should we care about?
(intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv
OR intitle:vitae OR inurl:vitae OR intitle:bio OR inurl:bio OR
intitle:"about me" OR inurl :"about me" OR intitle:portfolio
OR inurl:portfolio) graphic (design OR designer) (tx OR
texas) dreamweaver html css php mysql

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Sourced Candidates – CandEs
“More than 2/3 of all directly
sourced candidates were never
asked to share their experience
with the employer” – CandEs ‘14

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• The PEOPLE you source know who you
are – 45% are familiar with your company
prior to you sourcing them
• Near 60% of all sourced applicants will
spend 2-5 hours researching a company
before they apply
They know who we are – CandEs

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A look at the “Customer”

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In the year 2020 …

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• 82.8% share with their inner circle
• 51% share their experience on social
Sharing Their Positive Experience – CandEs

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• You source PEOPLE
• Candidate Experience starts with you
• You don’t fill “hot” positions
A Sourcer’s Responsibility

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• You are honest and trustworthy
• Your legacy will proceed you
• PEOPLE depend on you
A Sourcer’s Responsibility

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• It will never fill your positions
• You can’t automate engagement
Is Technology Reliable?

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We need new skills:
• Technical and creative
• Sales and interpersonal
• Leverage new channels
• Data driven
• Demonstrate quality and efficiency
Sourcers Under Pressure to Find Candidates
Recruiters
Sourcers

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Technology Changes Recruitment
APPLICATION
NETWORKING
EMPLOYER EVENTS
RESUME
INTERVIEWING
ASSESSMENTS
RECRUITING
ADVERTISING
RELATIONSHIP BUILDING
RESEARCH
Hand
deliver
Mixers
Job
fairs
Paper
Face-to-face
Handwritten
Cold
calling
Printed
In-person
Manually
collected data
Automated
Internet
sourcing
Posting access
multiple sites
Gamification,
social media
Big data
Job boards/
Career Sites
Social media/
online hangouts
Virtual
job fairs
Online
profile
Video

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Technology Has Limitations
Privacy and
confidentiality
concerns
Limited access to
some candidates
Lack of global
and/or start-to-finish
experience
Doesn’t measure
competency, potential to
succeed or cultural fit
Candidates scrub or
modify their profiles

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TECHNOLOGYThis is what we want
Better, faster and cheaper (potentially)
New candidate sources, including access to passive candidates
Less time spent sourcing – more time spent engaging candidates
Niche communities enable hyper-specific recruiting

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Job seekers found favorite or best job
through personal connections
Candidates Want Human Interaction
Who technology is missing?
PERSONAL CONNECTIONS
40%
Adults using the Internet who don’t use
social media
SOCIAL MEDIA
27%
Adults using social networks but not
Facebook, Twitter or LinkedIn
FACEBOOK, TWITTER & LINKEDIN
22%

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We can find the right people
Employers Need Sourcers
“You sure you’ve got
Photoshop experience?”

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We just need to pay attention
site:linkedin.com cloverleaf developer
-intitle:profiles -inurl:dir -inurl:jobs
-inurl:jobs2

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Candidates Need Us Too
IKEA job interview
We can create a positive experience
Have a seat.

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What would it look like to measure experience?
Measuring Engagement
Candidate Experience
Spoke with
Candidate
Sent Personal
Messages
Engaged Passive
Candidate
Inquired About
Experience

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Employers Need Sourcers
We can bridge the automation gap
“That’s true. We did
advertise for someone
who ‘works well under
pressure’…”

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• What if our candidates could automatically
apply to hundreds of jobs at once?
• Would you abide?
Candidate Automation

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Dave’s first day
at the office
“…so you wanted to talk to me about my business attire.”
Candidates Need Sourcers
Sourcers have the opportunity to convey culture

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• Behind Compensation, Culture is the
second most common reason for accepting
a new job.
Culture

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BALANCE IS:
• Technology enables efficiency; humans
deliver perspective and experience
• You can’t automate experience!
• There is a win-win for candidates
and employers
Achieve the Right Balance
Human Touch & Technical Advancements

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RESULTS ARE:
• Multiple talent sources and
relationships over the long term
• One-size-fits-one recruiting
• Candidate experiences build brands
Achieve the Right Balance
Human Touch & Technical Advancements

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SourceHub

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SourceHub

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SourceHub
(cv OR vitae OR resume) -jobs -job -apply -sample
("graphic" OR "design" OR "designer" OR "graphics" OR
"print") ("developer" OR "programmer" OR "engineer" OR
"architect" OR "senior designer" OR "design manager" OR
"consultant") ("photoshop" OR "adobe photoshop" OR
"adobe creative suite" OR "creative suite" OR "illustrator")
("dallas/fort worth")

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Modified Search
(cv OR vitae OR resume OR portfolio OR "about me")
graphic (design OR designer OR graphics OR print OR
"senior designer" OR "design manager" OR consultant)
(photoshop OR "adobe photoshop" OR "adobe creative
suite" OR "creative suite" OR illustrator OR dreamweaver
OR html OR css OR php) (tx OR texas) -jobs

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Natural Language Sourcing

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Can we automate conversations?
"i am a graphic designer" OR "i'm a graphic
designer" photoshop
"(he OR she) is (the OR a) graphic designer"

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Natural Language Searches
"(i OR my) (specialty OR specialties OR
specialize) (is OR are OR in) (photoshop OR
adobe OR illustrator OR dreamweaver OR
html OR css OR php)"

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Does Crystal Know?

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Balanced Sourcing Matters
It drives business results
By BALANCING HIGH-TECH and
HIGH-TOUCH you will be a better
Sourcer and HELP YOUR
BUSINESS ACHIEVE Results

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What Sourcers Must Keep in Mind
Use technology strategically
Balance high-tech with high-touch
Understand the impact of sourcing
You can never automate experience

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• Presentation by Shannon Pritchett
• @SourcingShannon
• linkedin.com/in/SourcingShannon
• Shannon.Pritchett@ManpowerGroup.com
Thank you!