The summary analyzes the results of NPCA's tests of different acquisition channels and packages to convert their online activists to donors. It found that a combination of channels was most effective. An email pre-notification followed by a direct mail package acquired the most new donors from the activist groups that received both contacts. A telemarketing contact acquired the most total revenue. Overall, a multi-channel approach using email, direct mail and telemarketing was found to be the most successful at converting online activists to donors for NPCA.