The document discusses the key elements of writing a feature article. It emphasizes that feature writing tells stories in a more creative way than straight news writing. A strong lead paragraph is important to grab readers' attention, while the nut graph provides a thesis statement summarizing the story. The article also reviews different types of effective leads, using quotes, and ending features by tying them back to the opening. Overall, the document offers guidance on crafting feature articles through memorable leads, nut graphs, quotes, details and endings.