The document discusses two recent studies on attitudes towards death and end-of-life discussions. The Co-operative Funeral Care report found that most people only think about their own mortality when prompted by external events like a family death or medical diagnosis. They also do not discuss death with others. Similarly, a Royal College of Physicians report found doctors have difficulty discussing death with patients, even more so than patients themselves. The document argues doctors have an important role in assisting families with practical and healthy end-of-life conversations to help reduce pain for all involved.