The document discusses the Worcester Art Museum's plans to create new signs and modernize the visitor experience. It outlines five big ideas for improving accessibility and making the museum a more engaging space for visitors through galleries that can serve multiple functions as play spaces, work spaces, and performance venues, as well as prioritizing visitors, accessibility, engaging the neighboring community, and ensuring the museum is a fun place to visit. The director of audience engagement, Adam Reed Rozan, invites contact for further discussion.

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If you cannot touch the artwork,
then what can you do?

4. Do Not touch theArtwork:
W o r c e s t e r A r t MuseuM / worcesterart.org
Creating new signs
for amodern visit
Adam Reed Rozan
Director of Audience Engagement
Worcester Art Museum

5. Welcome to the Worcester Art Museum
W o r c e s t e r A r t MuseuM / worcesterart.org

6. Moving from problems → vision → solutions
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7. Big Idea 1: It’s ALL about the visitors
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8. Big Idea 2: Accessibility matters
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9. Laboratory
Meeting Space
Classroom
Studio
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Big Idea 3: Gallery as … Play space
Work space
Sanctuary
Reading Room
Performance Venue

10. Big Idea 4: Love thy neighbors
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11. Big Idea 5: Play! Museums should be fun
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12. Thank you.
contact:
adamrozan@worcesterart.org
@adamrozan
Be my friend on
Questions?
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