D.Light must determine the best marketing channel strategy for distributing their solar lamps in India. Key considerations include creating demand, building brand trust, and achieving affordability and access. While D.Light has over 50% market share, opportunities remain due to the disorganized solar market, lack of consumer awareness, and affordability challenges. D.Light has relied on distributors but not invested in distribution, which may be appropriate due to distributors' customer bases and cost effectiveness compared to internal distribution. Pricing strategies like market penetration could help establish market presence.