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tl;dr  INOV8  May 13, 2011  Karen O’Hara | IT Services | Miami University, Oxford, OH
How long is “too long”?
Let’s hear from a  leading web  usability wizard…
Nielsen’s Alertbox column on Web usability, published on the Internet since 1995 Current readership: 12 million page views/year
[object Object]
1997 Users don't read on the web; they  scan Nielsen, 1997
2005 ( teens ) have  shorter attention spans ,  less patience for reading  & prefer  interactivity Nielsen, 2005
2008 Users read  perhaps  20-28% of the words  during the average website visit Nielsen, 2008
2010 ( undergrads )  dislike new interfaces , are  goal-oriented  &  search   dominant Nielsen, 2010
2011 Users struggle to understand complicated content on  mobile   devices Nielsen, 2011
What does all of this tell us?
Our audience is in a hurry!
and…
They read selectively ,[object Object]
and…
Higher Ed users are  frustrated
http://xkcd.com/773/
http://xkcd.com/773/
How do we fix it?
Design for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Design for need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Johnson-Sheehan, 2010)
2. Design for  speed ,[object Object],[object Object],[object Object],[object Object],(Johnson-Sheehan, 2010)
3. Design for the  “hook” ,[object Object],[object Object],(Nielsen, 2007a)
4. Design for the  micro ,[object Object],[object Object],[object Object],[object Object],(Nielsen, 1997) (Nielsen, 2009)
5. Design for the  macro ,[object Object],[object Object],[object Object],(Nielsen, 1997)
6. Design  for cognition  ( & translation ) ,[object Object],[object Object],[object Object],[object Object],[object Object],(http://webaim.org/techniques/writing/#cog)
7. Design for  the searcher ,[object Object],[object Object],[object Object],(Nielsen, 2011)
Be proactive ,[object Object],[object Object],(Nielsen, 2007b) (Nielsen, 1995)
An example over the years April, 2001 Today
Good things, when short, are twice as good. — Gracián
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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