Одно из ведущих направлений работы агентства JosDeVries - разработка DIY-концепций, концепций строительных гипермаркетов и садовых центров. Креативный директор проектов - Nico de Jong. Baumax Austria 2014 Bouwcenter Holland 2009 Ellinas Cyprus 2010 Hagebau Germany 2010 Royal Jongeneel Holland 2014 Max Bahr Germany 2010 Megatec Albania 2010 Mile Beralus 2011 Schulz Farbe Germany 2012 Sigma Studio 2012 Stiho Bouwmarkt Holland 2010 Tikkurila Russia 2012

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DIY AND B2B CONCEPTS
DO IT YOURSELF CONCEPTS
JosDeVries The Retail Company

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INDEX
Projects
Baumax Austria 2014
Bouwcenter Holland 2009
Ellinas Cyprus 2010
Hagebau Germany 2010
Royal Jongeneel Holland 2014
Max Bahr Germany 2010
Megatec Albania 2010
Mile Beralus 2011
Schulz Farbe Germany 2012
Sigma Studio 2012
Stiho Bouwmarkt Holland 2010
Tikkurila Russia 2012
DIY of the future 2008

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Who
am I?
Who am I?
And: who do I want to be?
Those are the questions that
retailers should be answering first.
The answer will enable us to
understand the retail brand and
develop The Creative Idea: the
all-encompassing basic idea for
the new retail concept.

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BAUMAX
AUSTRIA 2014
Together with bauMax JDV-TRC developed a completely new service concept.
Service, advising and helping the customer are the main anchors of the new concept.
Further more we also focused on a nicer atmosphere and a more inspiring store.

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BOUWCENTER
HOLLAND 2009
A B2B concept was developed with a main focus on building materials.
With the new drive inn concept and the new branding concept
Bouwcenter became very successful.

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ELLINAS
CYPRUS 2010
A new concept was developed tailor made for the local market.
The decorative (paint and furniture) and garden department where the main area’s
developed by JDV-TRC. But also the in-store communication was part of the project.

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HAGEBAU
GERMANY 2010
A new paint-concept was developed together with the supplier of Hagebau.
The decorative paint-, wallpaper- and curtains-department where the anchors of
the project.

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ROYAL JONGENEEL
HOLLAND 2014
Jongeneel is a B2B whole sale company in wood.
Project: branding, logo development, lay-out drive-in concept, store design, in-store
communication, navigation and façade design where part of the project.

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MAX BAHR
GERMANY 2010

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MEGATEC
ALBANIA 2010
The first real DIY market in Alabania. 9.000 net. sqm meters
A new and decorative DIY concept was developed for the local needs.
including branding, lay-out, in-store communication, store design, façade.

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MILE
BELARUS 2012
In the center of Minsk a completely new 9.000sqm DIY market with a new name,
logo, branding, store design, service counters, in-store communication and façade
was developed. Opened September 2014.

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Mile | Tools | Wall View/Brand Band
Mile | View
Mile | Paint | Studio Option A

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SCHULZ FARBE
GERMANY 2012
Together with Schulz Farbe, JDV-TRC developed the paint department of the future
for bauMax, the Austrian number one DIY retailer.
bauMax | ‘Welt der Inspiration’ tisch

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Isometrie Option 1
Isometrie Option 2
Wand ansicht 1 option 2

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SIGMA STUDIO
HOLLAND 2012
PPG Coatings developed with JDV-TRC a store concept with professional paints for
not professionals..

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STIHO BOUWMARKT
HOLLAND 2010

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Tikkurila | Noticeboard principle
Do not take measurements from this drawing: all measurements must be checked during work.
Your inspirational guide
Sweet Orange
Tikkurila M307
Big colour sample to create your noticeboard
‘ANALOGUE’option ‘DIGITAL’option
Touch screen.
For inspiration and
orientation. The screen reacts
to the big colour sample.
Inspiring cards
(example: interior pictures, mood images, wallpaper, materials, fabrics etc.)
Touch screen.
For inspiration and
orientation. The screen reacts
Magnetic board to put on the big colour sample and the inspiration cards.
To create your own noticeboard / moodboard. For more inspiration.
Layout Information Table Impression Information Table
‘ANALOGUE’
‘DIGITAL’
TIKKURILA
RUSSIA 2012
Pitch presentation for a stand alone store concept.
Tikkurila | Noticeboard principle
Tikkurila | Interactive window principle
Do not take measurements from this drawing: all measurements must be checked during work.
Make difference
1. Base (pick an icon):
- Exterior (outside walls, fences, window frames etc.)
- Interior (inside walls, doors, kitchens etc.)
- Furniture (cupboards, wooden chairs and tables etc.)
2. Pick a situation 3. Pick a colour 4. AND BRUSH !
* For examples: Watch‘EyeTouch’on youtube.com
Possible design
Principle:
Example
Tikkurila | Interactive window principle

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Tikkurila | View I
Do not take measurements from this drawing: all measurements must be checked during work.
Express myself in colours’
Tikkurila | View II
Do not take measurements from this drawing: all measurements must be checked during work.
Expand the meaning of colours
Information table (with noticeboard principle)Counter
Tikkurila | View III
Do not take measurements from this drawing: all measurements must be checked during work.
Colours effect you
Tikkurila | View |||Tikkurila | View |
Tikkurila | View ||

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DIY OF THE FUTURE
JosDeVries The Retail Company 2008
Jos De Vries The Retail Company, vision of DIY of the future

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Jos De Vries The Retail Company, vision of DIY of the future