![Day in the Life Of New Mobility
Moving the Economy’s multi-media presentation of A Day In The Life of New Mobilty premiered at the New Mobility Industry Forum as a
narrated PowerPoint presentation.
MTE developed this scenario with the creative help of our advisors, to start a process of imagining how New Mobility would and could look
and feel. From there, we wanted to identify business opportunities and potential partners on every step of the pathway towards a New
Mobility Future.
This is just one scenario, which we hope will inspire others. Please share yours with us!
[Link to page 1 of presentation]A Day in the Life of New Mobilty
Created by the Moving the Economy Staff and New Mobility Industry Forum Advisors
Illustrated by Greg Beettam
Original Narration by Michael McMaster
All contents copyright 2003 Moving the Economy
[link to ppt file]Download the original presentation in PowerPoint format (25 MB)[/link]
[link to .pdf of script]Download the original script in .PDF format[/link]](https://image.slidesharecdn.com/ditlwithindustries-120802150126-phpapp02/85/Ditl-with-industries-1-320.jpg)
Ditl with industries
- 1. Day in theLife Of New Mobility Moving the Economy’s multi-media presentation of A Day In The Life of New Mobilty premiered at the New Mobility Industry Forum as a narrated PowerPoint presentation. MTE developed this scenario with the creative help of our advisors, to start a process of imagining how New Mobility would and could look and feel. From there, we wanted to identify business opportunities and potential partners on every step of the pathway towards a New Mobility Future. This is just one scenario, which we hope will inspire others. Please share yours with us! [Link to page 1 of presentation]A Day in the Life of New Mobilty Created by the Moving the Economy Staff and New Mobility Industry Forum Advisors Illustrated by Greg Beettam Original Narration by Michael McMaster All contents copyright 2003 Moving the Economy [link to ppt file]Download the original presentation in PowerPoint format (25 MB)[/link] [link to .pdf of script]Download the original script in .PDF format[/link]
- 2. Day in theLife of New Mobility The Future of Transportation: Flying cars, robot chauffeurs, and an atomic gyro-copter in every garage! Not! The REAL future of transportation is even more inspiring. This is a Day in the Life of the Future of Transportation, New Mobility…
- 3. Day in theLife of New Mobility A beautiful June day dawns in Mistersauga. As Dave and Jane Martin awaken, the fuel-efficient hybrid ultraminivan from ProducePathway delivers the groceries they ordered online last night. It came from a local depot that gets regular deliveries from nearby farmers and also houses local businesses like bakeries and cafés. Onboard route optimization software means a timely and efficient delivery schedule! Related Industries: •Internet Shopping •Re-usable Delivery Box Design •High Efficiency Motors •Route Optimization Software
- 4. Day in theLife of New Mobility Jenny, Dave and Jane’s 14- year old daughter, hops on her bike and cycles to school. Kids can now cycle safely on the bike lanes that criss-cross the city. They were created by the municipal government with its dedicated share of the gas tax. Related Industries: •Accounting •Bike Manufacture •Road Line-Painting Contractors
- 5. Day in theLife of New Mobility The doorbell rings for 7- year old Bobby. It’s a neighbour, today’s supervisor for the parent-run Walking School Bus. Dave and Jane volunteer to walk neighbourhood children to school safely one day a month. Today, they wave good-bye, secure in the knowledge that caring parents will make sure Bobby and the other kids get to school safely – and happy to have some precious time alone this morning. Related Industries: •Walking Shoes •Sidewalk Paving Blocks •Romantic Apparel
- 6. Day in theLife of New Mobility 18-year old daughter Linda is late for school. She hasn’t gone online for traveller information, and assumes the car will get her there faster. Related Industries: •Road Maintenance •Auto Repairs
- 7. Day in theLife of New Mobility Not too much later, Bobby spots Linda, stuck in traffic. She’ll definitely be late. Related Industries: •Anger Management Therapy
- 8. Day in theLife of New Mobility Jane checks the Net for real- time traveller information at Get-There.ca. Seconds later, she learns that using the seamlessly connected regional RT in combination with a station car on the other end is the fastest way to get to where she’s going today. GPS-enabled real-time information also tells her the next RT will arrive at the local station in 16 minutes. Jane quickly books the entire trip in advance as a Mobility Service Package, kisses Dave goodbye, and heads out the door to begin the 15- minute walk to the station. Related Industries: •GIS/GPS Systems •Secure Electronic Transactions •Personal Computers
- 9. Day in theLife of New Mobility Jane walks along the broad sidewalks. Above, community-run rooftop gardens are in bloom and commuters pass by on foot, on scooters, and on rollerblades as the shops begin to open. As foot traffic has increased, small businesses have emerged to fill local niches and needs – everything from pedestrian and cycle-based courier services to Internet cafes with high-speed connections and a videoconferencing suite for teleconferencing. For some reason… it’s also quieter. Related Industries: •Smart Growth Development •Architecture •Urban Agriculture •Couriers •Scooters and Rollerblades
- 10. Day in theLife of New Mobility On an adjacent street a fuel- efficient truck breezes by. It’s heading back to the regional freight campus from the last of its morning deliveries. With more people using other modes, there’s more space to move goods efficiently, and trucks don’t waste as much time in traffic jams. New municipal policies also make it quicker and more efficient to load and unload merchandise. Related Industries: •Trucking •Real-time Congestion Information for Carriers •Freight Campus •Lean Logistics •Supply Chain Management
- 11. Day in theLife of New Mobility Jane pauses to direct a tourist to the traveller information kiosk near the RT station. It allows commuters and tourists to use interactive webmaps to plan their journeys and activities. Related Industries: •Tourism •Kiosks •Webmapping •On-line Trip Planning Software
- 12. Day in theLife of New Mobility Jane gets on the RT. She pays for the ride with her contactless smart card, not even having to take it out of her purse to brush it by the reader. She smiles – now she’s earned enough incentive points to supply her next cappuccino fix. Related Industries: •Transit •Smart Cards and Chips •Advanced Fare Collection •Back-office Transactions •Retail Loyalty Programs •Coffee Shops
- 13. Day in theLife of New Mobility Jane sits down. Her cell phone rings, confirming her booking for the station car that she’ll pick up at the AutoAccess depot at the end of the line. She’ll need it to get to her morning meeting in Goshawa. Jane looks out the window at the cars stuck in gridlock, and thinks, “I wonder what time the drivers are getting to work today?” Related Industries: •Wireless Phones •Station Car Manufacture •Car Sharing
- 14. Day in theLife of New Mobility Dave has an office across town, but today he’s staying home to meet with the carpenter. He decides to use the quiet time before she arrives to read the reports and case studies he downloaded from Trans- Portal.com – an online one stop shop for professionals like himself who work in New Mobility. Related Industries: •Smart Buildings •Live-work Development •Internet Service Providers •Web-portal Design
- 15. Day in theLife of New Mobility The carpenter arrives on her workbike. Heavier gear is in the attached cargo trailer. Travelling by bike lanes is quicker and healthier – and helps her to avoid road tolls, so it’s better for her bottom-line AND her waist-line. Related Industries: •Trailer Manufacture •Automated Tolling •Congestion Pricing
- 16. Day in theLife of New Mobility Dave uses a webcam on loan from his employer to teleconference with his counterparts in Singapore, Paris and Bogota. They’re discussing plans to make their smart card mobility service programs seamlessly integrated. The main goal is more convenient travel that will also support urban eco-tourism. Related Industries •Tele-conference Hardware and Software •Wireline and Broadband •Telecom Equipment
- 17. Day in theLife of New Mobility After her meeting, Jane's next stop is her office back in Mistersauga. She drops her station car off at the AutoAccess depot, and heads towards the RT stop. Her cell phone rings. An automated message from Tripatico.ca lets her know the RT is ten minutes away and is running on time. The station is less than a five-minute walk away, and Jane decides to use the extra time to grab that free cappuccino from the station’s café. Related Industries: •GPS Satellite Suppliers •GPS Vehicle Location and ID •Wireless Transmission
- 18. Day in theLife of New Mobility Linda leaves school. As she drives out of the school parking lot, she winces, remembering that the road tolls logged on the car’s transponder will be coming out of her pocketbook. As she merges with the bumper-to-bumper traffic she tries to remember why she thought driving to school today was a good idea. Related Industries: •Transponders •Banks •Financial Transaction Services
- 19. Day in theLife of New Mobility Jane finishes work for the day. On nice days like this, she often walks home, but Dave’s parents are arriving tonight, and she wants extra time to get the guest room ready. Fortunately, convenient, speedy and comfortable bus service will take her home in minutes, zipping down the street on transit-only lanes. When it’s finished, the new regional RT network that’s being built will be even faster. Related Industries: •Public-Private Partnerships •HOV Surveillance •Bus Manufacture •Rail Infrastructure •Locomotives and Rolling Stock
- 20. Day in theLife of New Mobility Dave decides to put his work away and start dinner for the family. He loves to cook and appreciates the extra time with his family that occasional telework provides. Related Industries: •Cookbooks •Cleaning Products
- 21. Day in theLife of New Mobility Grandma Esther and Grandpa Stan arrive at Mistersauga’s downtown train station on the train from Haliphone. The trip went well – and since all the stages of their journey have been prearranged as a Mobility Service Package on their Smart Cards, getting to the Martin’s house will be seamless, safe and worry-free. Related Industries: •Mobility Service Packaging •Intercity Rail •Point Of Payment Devices •System Integrators
- 22. Day in theLife of New Mobility Esther and Stan arrive in the natural-gas cab that picked them up in front of the train station. After greetings and hugs, the whole family settles down to dinner together, relaxed from a day of no-hassle travel – with one exception. Related Industries: •Alternative Fuels
- 23. Day in theLife of New Mobility Jane calls the local taxi-bus company. She books a pickup for the whole family so they can share an evening out together at a musical in downtown Toroffto. Related Industries: •Taxis •Fleet Management •Fleet Conversion •Entertainment
- 24. Day in theLife of New Mobility The taxi-bus is a hybrid minibus. It arrives at the door, one of several stops it’s making in the neighbourhood before heading to the common destination, a Toroffto transit hub. Jane pays for the whole family’s fare on her smart card, earning enough incentive points to take Bobby and his friends to the community pool for his birthday party. Related Industries: •Automated Scheduling and Dispatch •Swim Wear
- 25. Day in theLife of New Mobility With fifteen minutes until the show starts, the family decides to walk to the theatre. They haven’t been there before, but it’s easy to find their way with the new signage and electronic wayfinding systems that the City government installed in partnership with major downtown destinations. The walk is a pleasant one. There’s less smog since several major downtown roads were made transit and bikes only and the downtown is more alive, with a sort of friendly buzz that boosts pedestrian traffic, tourism, and local businesses. Related Industries: •Signage •Wayfinding Systems •Urban Design
- 26. Day in theLife of New Mobility Home again, Dave and Jane say goodnight to the kids, then take a few minutes to go online to pay some bills. Living along a sustainable transportation corridor means they save enough money on their insurance and property tax bills to rent a van for their weekend trip to the cottage. A few clicks of the mouse, and the van is booked. Related Industries: •Insurance •Vehicle Rental Agencies •Cottage Rentals
- 27. Day in theLife of New Mobility Dave and Jane and the gang turn in at the end of a typical day in their lives. As New Mobility has been evolving, their whole family can accomplish more over the day, in ways that are more economical and planet- friendly. New Mobility means that the seamless transportation web they use is integrated, clean, smart, service oriented, safe and user- focused – and profitable. This is one of many possible futures in New Mobility. What’s YOUR vision of the future of transportation?
Editor's Notes
- #4 7:00 AM A beautiful June day dawns in Mistersauga. As Dave and Jane Martin awaken, the fuel-efficient hybrid ultraminivan from ProducePathway delivers the groceries they ordered online last night. It came from a local depot that gets regular deliveries from nearby farmers and also houses local businesses like bakeries and caf é s. Onboard route optimization software means a timely and efficient delivery schedule!
- #5 8:00 AM Jenny, Dave and Jane’s 14-year old daughter, hops on her bike and cycles to school. Kids can now cycle safely on the bike lanes that criss-cross the city. They were created by the municipal government with its dedicated share of the gas tax.
- #6 8:02 AM The doorbell rings for 7-year old Bobby. It’s a neighbour, today’s supervisor for the parent-run Walking School Bus. Dave and Jane volunteer to walk neighbourhood children to school safely one day a month. Today, they wave good-bye, secure in the knowledge that caring parents will make sure Bobby and the other kids get to school safely – and happy to have some precious time alone this morning.
- #7 8:07 AM 18-year old daughter Linda is late for school. She hasn’t gone online for traveller information, and assumes the car will get her there faster.
- #8 8:12 AM Not too much later, Bobby spots Linda, stuck in traffic. She’ll definitely be late.
- #9 8:15 AM Jane checks the Net for real-time traveller information at Get-There.ca. Seconds later, she learns that using the seamlessly connected regional RT in combination with a station car on the other end is the fastest way to get to where she’s going today. Global Positioning System-enabled real-time information also tells her the next RT will arrive at the local station in 16 minutes. Jane quickly books the entire trip in advance as a Mobility Service Package, kisses Dave goodbye, and heads out the door to begin the 15-minute walk to the station.
- #10 8:20 AM Jane walks along the broad sidewalks. Above, community-run rooftop gardens are in bloom and commuters pass by on foot, on scooters, and on rollerblades as the shops begin to open. As foot traffic has increased, small businesses have emerged to fill local niches and needs – everything from pedestrian and cycle-based courier services to Internet cafes with high-speed connections and a videoconferencing suite for teleconferencing. For some reason… it’s also quieter.
- #11 8:25 AM On an adjacent street a fuel-efficient truck breezes by, heading back to the regional freight campus from the last of its morning deliveries. With more people using other modes, there’s more space to move goods efficiently, and trucks don’t waste as much time in traffic jams. New municipal policies also make it quicker and more efficient to load and unload merchandise.
- #12 8:30 AM Jane pauses to direct a tourist to the traveller information kiosk near the RT station. It allows commuters and tourists to use interactive webmaps to plan their journeys and activities .
- #13 8:35 AM Jane gets on the RT. She pays for the ride with her contactless smart card, not even having to take it out of her purse to brush it by the reader. She smiles – now she’s earned enough incentive points to supply her next cappuccino fix.
- #14 8:36 AM Jane sits down. Her cell phone rings, confirming her booking for the station car that she’ll pick up at the AutoAccess depot at the end of the line. She’ll need it to get to her morning meeting in Goshawa. Linda looks out the window at the cars stuck in gridlock, and thinks, “I wonder what time the drivers are getting to work today?”
- #15 8:45 AM Dave has an office across town, but today he’s staying home to meet with the carpenter. He decides to use the quiet time before she arrives to read the reports and case studies he downloaded from Trans-Portal.com – an online one stop shop for professionals like himself who work in New Mobility.
- #16 9:30 AM The carpenter arrives on her workbike, with heavier gear in the attached cargo trailer. Travelling by bike lanes is quicker and healthier – and helps her to avoid road tolls, so it’s better for her bottom-line AND her waist-line.
- #17 11:00 AM Dave uses a webcam on loan from his employer to teleconference with his counterparts in Singapore, Paris and Bogota. They’re discussing plans to make their smart card mobility service programs seamlessly integrated. The main goal is more convenient travel that will also support urban eco-tourism.
- #18 12:37 PM After her meeting, Jane's next stop is her office back in Mistersauga. She drops her station car off at the AutoAccess depot, and heads towards the RT stop. Her cell phone rings. An automated message from Tripatico.ca lets her know the RT is ten minutes away and is running on time. The station is less than a five-minute walk away, and Jane decides to use the extra time to grab that free cappuccino from the station’s café.
- #19 4:32 PM Linda leaves school. As she drives out of the school parking lot, she winces, remembering that the road tolls logged on the car’s transponder will be coming out of her pocketbook. As she merges with the bumper-to-bumper traffic she tries to remember why she thought driving to school today was a good idea.
- #20 5:04 PM Jane finishes work for the day. On nice days like this, she often walks home, but Dave’s parents are arriving tonight, and she wants extra time to get the guest room ready. Fortunately, convenient, speedy and comfortable bus service will take her home in minutes, zipping down the street on transit-only lanes. When it’s finished, the new regional RT network that’s being built will be even faster.
- #21 5:06 PM Dave decides to put his work away and start dinner for the family. He loves to cook and appreciates the extra time with his family that occasional telework provides.
- #22 5:30 PM Grandma Esther and Grandpa Stan arrive at Mistersauga’s downtown train station on the train from Haliphone. The trip went well – and since all the stages of their journey have been prearranged as a Mobility Service Package on their Smart Cards, getting to the Martin’s house will be seamless, safe and worry-free.
- #23 6:00 PM Esther and Stan arrive in the natural-gas cab that picked them up in front of the train station. After greetings and hugs, the whole family settles down to dinner together, relaxed from a day of no-hassle travel – with one exception.
- #24 7:00 PM Jane calls the local taxi-bus company, booking a pickup for the whole family so they can share an evening out together at a musical in downtown Toroffto.
- #25 7:12 PM The taxi-bus is a hybrid minibus. It arrives at the door, one of several stops it’s making in the neighbourhood before heading to the common destination, a Toroffto transit hub. Jane pays for the whole family’s fare on her smart card, earning enough incentive points to take Bobby and his friends to the community pool for his birthday party.
- #26 7:45 PM With fifteen minutes until the show starts, the family decides to walk to the theatre. They haven’t been there before, but it’s easy to find their way with the new signage and electronic wayfinding systems that the City government installed in partnership with major downtown destinations. The walk is a pleasant one. There’s less smog since several major downtown roads were made transit and bikes only and the downtown is more alive, with a sort of friendly buzz that boosts pedestrian traffic, tourism, and local businesses.
- #27 10:47 PM Home again, Dave and Jane say goodnight to the kids, then take a few minutes to go online to pay some bills. Living along a sustainable transportation corridor means they save enough money on their insurance and property tax bills to rent a van for their weekend trip to the cottage. A few clicks of the mouse, and the van is booked.
- #28 10:47 PM Home again, Dave and Jane say goodnight to the kids, then take a few minutes to go online to pay some bills. Living along a sustainable transportation corridor means they save enough money on their insurance and property tax bills to rent a van for their weekend trip to the cottage. A few clicks of the mouse, and the van is booked.