1. Q UA RT E R -­‐ L I F E
C R I S I S

2. There
is
a
myth
in
the
current
culture.
“ Your
twen*es
is
the
best
period
in
your
life…
but
obviously
that’s
not
true

3. myth
GENERATIONAL
PERCEPTIONS
There
is
a
in
the
current
culture.
Who
keeps
this
myth
alive?
old patterns from older generations
*
‘If
I
were
twenty
‘
With
your
age
I
had
‘
When
I
was
25
‘With
your
age
I
was
something…’
fun
and
worked
non-­‐ we
had
fun
in
a
already
building
my
stop…’
different
future….
way.
‘

4. gradua>on
Social
Life
driving
license
job
hunt
acne
Well known MID
LIFE
CRISIS
QUARTER
LIFE
CRISIS

5. “
“A
quarter-­‐life
crisis
is
worst
than
a
midlife
crisis;
it’s
twenty
years
premature.
No
one
gives
you
any
sympathy
and
you
are
too
young
and
insignificant
to
buy
a
sports
car
and
run
off
with
your
secretary”
Flat
mate
Fred
to
Jack
–
“Twenty
Something:
The
quarter
Life
Crisis
of
Jack
Lancaster”
“
There
are
not
that
many
documents
explaining
the
phenomenon.
However,
on
the
other
hand
the
Internet
is
full
of
informa*on,
blogs,
news,
opinions
and
help
for
those
young
adults
who
feel
lost
and
frustrated
with
the
path
their
lives
are
taking.
Twentysomethings
also
feel
that
the
choices
they
make
during
this
period
will
influence.
Their
thir*es,
for*es,
fiIies
and
on,
in
an
irreparable
domino
effect.
“Quarter-­‐Life
Crisis:
how
to
get
your
head
round
life
in
your
twen*es”

6. surveys
from
young
Brands
Gumtree’s
survey
in
2010-­‐2011
among
1,100
young
Vodafone
made
a
survey
in
2011
among
BriRsh
people
people
between
18-­‐29
yo
in
London.
between
26-­‐
30
yo.
-­‐
86%
feel
stressed
and
under
pressure.
-­‐
73%
feel
they
are
having
a
quarter
life
crisis.
-­‐
professional
career.
-­‐
stress
and
inadequacy
-­‐
relaRonships.
-­‐
everyone
else
is
doing
beWer
-­‐
financial.
than
them.

7. Twentysomethings
are
far
away
from
being
the
passionate
and
energeRc
young
people
that
they’re
supposed
to
be.
They
are
struggling
with
the
transiRon
between
childhood
and
adulthood.
*
Growing
up
and
be
prepared
for
real
life
is
a
task
carried
out
in
the
high
school
and
college
years.
But
why
the
preparaRon
needed
for
the
real
world
is
delegated
to
the
College
years?
It
is
clear
that
is
not
enough
to
prepare
our
youngsters.
There
is
no
University
or
InsRtuRon
capable
of
preparing
our
youngsters
for
the
future.
#
Actually
who
knows
how
the
future
looks
like?
Times
have
changed.
Twentysomethings
have
changed.
Also
the
transiRon
has
changed.

8. VOX
POP>
DIESEL
-­‐
CZ
RESEARCH
//
April
2012
-­‐
CP+B
-­‐ “We
were
encouraged
to
do
whatever
we
wanted
to
be
happy
but
turns
out
that
it
is
not
real
anymore.”
Morgane,
25
yo.
Medicine
Post-­‐graduate.
-­‐ “
We
were
taught
to
grow
up
and
fit
in
this
world
–
a
preWy
fucked
up
context…
we
are
not
prepared
for
this
one.”
Jan,
27
yo.
IT
engineer.
-­‐
get
married.
job
things
social
-­‐
plan
your
family..
life
to
do
-­‐
keep
some
social
life.
salary
before
-­‐
be
responsible.
future
-­‐
get
a
good
job
with
good
salary
and
love
it..
family
30
-­‐
buy
a
house.
hobbies
freedom
bills
-­‐
economic
crisis
frustraRng
boredom
-­‐
heavier
compeRRon
when
applying
for
jobs.
carreer
world
for
young
-­‐
disturbing
social
landmarks.
recogni>on
fun
talented
-­‐
dealing
with
massive
changes
during
all
our
lives.
-­‐
a
misbelief
on
tradiRonal
ways
of
living.
people.
girls
-­‐
rejecRon
of
social
cohesion
pillars.
So
many
changes.
More
stuff
So
many
things
to
deal
with.
DrasRc
events.
Feeling
lost.
depression
No
experts
–
peer
orientated

9. Lack
of
posi>ve
social
roles
and
models
–
it’s
a
fucked
up
world
A-­‐
The
Silent
Genera>on
had
the
Great
Depression,
the
World
Wars
and
the
Cold
War.
B-­‐
The
Baby
Boomers
had
Vietnam
War
and
the
Kennedy
assassinaRons,
MarRn
Luther
King,
and
the
civil
rights
movement.
They
also
had
an
Anthem
from
Nirvana:
Smells
Like
Teen
Spirit.
C-­‐
Millennials
are
the
first
generaRon
to
grow
up
in
the
InformaRon
Age,
the
Internet
as
a
primary
method
of
communicaRon.
The
world
has
evolved
so
quickly
that
feels
impossible
to
be
prepared
for
it.
They
do
not
have
a
strong,
collecRvely
shared
historical
moment
that
helped
to
define
them
and
conRnues
to
shape
their
idenRty.
But
we
can
spot
those
social
events
that
definitely
make
them
more
insecure:
September
11th
Columbine
Massacre.
Young
protests
due
to
crisis
Breivik’s
Massacre

10. Media
and
social
models
&
references
for
the
twentysomethings…
-­‐ The
rapid
growth
of
the
Internet,
with
many
fresh-­‐faced
entrepreneurs
gaining
a
fortune,
is
said
to
be
a
widespread
cause
of
depression
and
anxiety
for
less
well-­‐known
young
adults.
-­‐ 'The
media
trumpets
the
success
of
twentysomethings.
People
think
they
have
to
do
something
big
by
the
Rme
they
are
25
rather
than
45.
-­‐ 'The
Quarterlife
Crisis
is
a
response
to
instability,
constant
change,
too
many
choices,
and
a
panicked
sense
of
helplessness.‘
-­‐ Lacking
close
family
Res
and
with
few
firm
friends
because
of
their
hecRc
careers,
they
suffer
a
crisis
of
confidence
that
usually
leads
to
depression
or
other
social
conflicts.
Social
capital
of
this
generaRon
insecuriRes
–
disappointment
–
loneliness
–
depression
drug
abuse
–
alcoholism
–
illnes
s–
violence
–
social
pressure
–
psychological
distress
-­‐
sex
scandals
–
suicides

11. The
forever
27
Club
–
Only
the
good
die
young
–
Greatest
Myth
of
Rock
&
Roll.
The
mysRc
concept
refers
to
many
popular
musicians
that
have
died
at
the
age
of
27.
Usually
as
a
result
of
precipitous
lifestyles
that
made
them
candidates
for
early
self-­‐destrucRon.
{Weiss,
D.
“Amy
Winehouse
&
The
27
Club”.}
The
deaths
of
some
prominent
musicians
at
age
27,
such
as
Robert
Johnson,
Brian
Jones
and
others
have
been
linked
to
this
idea.
27
years,
27
years,
44
days.
207
days
27
years,
27
years,
234
days
258
days
James
Dean,
25
yo,
Oqs
Reading,
26
yo.
Tupac
Shakur,
25
yo.
…
Christopher
Wallace
(Biggie
Small),
25
yo.
Heath
Ledger,
28
yo.
27
years,
27
years,
295
days
312
days

12. The
forever
27
Club
–
Quarter-­‐Life
death.
Robert
Johnson:
August
16,
1938.
Linda
Jones:
March
14,
1972.
Unknown,
but
typically
aWributed
to
strychnine
poisoning.
ComplicaRons
from
diabetes.
Blues
singer
and
musician
who
recorded
a
very
famous
and
influenRal
set
Soul
singer.
of
29
songs.
27
years,
91
days
27
years,
100
days
Pete
Ham:
April
24,
1975.
Brian
Jones:
July
3,
1969
Suicide
by
hanging.
"death
by
misadventure",
Keyboardist
and
guitarist,
leader
of
Badfinger.
Rolling
Stones
founder,
guitarist
and
mulR-­‐instrumentali
27
years,
362
days.
27
years,
125
days
Jean-­‐Michel
Basquiat:
August
12,
1988.
Jimi
Hendrix:
September
18,
1970.
Speedball
overdose
.
AsphyxiaDon.
Painter
and
graffi*
ar*st;
formed
the
band
Gray.
Pioneering
electric
guitarist,
singer
and
songwriter
for
The
Jimi
27
years,
234
days
Hendrix
Experience
and
Band
of
Gypsys.
27
years,
295
days
Kurt
Cobain:
April
5,
1994.
Suicide
by
gunshot.
Janis
Joplin:
October
4,
1970.
Founding
member,
lead
singer,
guitarist
and
songwriter
for
Nirvana.
Probable
heroin
overdose.
27
years,
44
days.
Lead
vocalist
and
songwriter
for
Big
Brother
and
the
Holding
Company,
The
Kozmic
Blues
Band
and
Full
Tilt
Boogie
Band.
Amy
Winehouse:
July
23,
2011.
27
years,
258
days
Alcohol
poisoning.
Singer-­‐songwriter;
first
Bri*sh
woman
to
win
five
Grammy
Jim
Morrison:
July
3,
1971.
Awards
in
single
ceremony.
Reported
as
heart
failure
.
27
years,
312
days
Lead
singer,
lyricist
and
video
director
for
The
Doors,
and
poet.
27
years,
207
days
Richard
Turner:
August
11,
2011.
Cardiac
arrest.
Trumpet
player,
collaborator
with
Friendly
Fires.
27
years,
12
days

13. The
forever
27
Club
-­‐
Amy
Winehouse’s
death
–
GeneraRonal
cohesion
Less
relevant
than
Kurt
Cobain’s
death.
Amy
Winehouse’s
death
was
an
awaking
call
of
mortality
for
our
generaRon.
Amy
Winehouse’s
figure
produced
a
social
reacRon
moving
and
unifying
twentysomethings.
Amy
Winehouse’s
death
is
a
symbol
of
this
modern
Quarter-­‐Life
Crisis.

14. The
forever
27
Club
-­‐
Kurt
Cobain’s
death
–
GeneraRonal
cohesion
Above.
Cobain’s
Memorial
at
the
VireWa
Park,
SeaWle.
Right.
Kurt
Cobain’s
funeral
in
SeaWle.
Further
right.
Guitar
memorial
to
Kurt
Cobain.
Kurt
Cobain
is
the
closest
unifying
event
that
our
generaRon
have
lived.
Even
though
we
can’t
consider
this
as
an
historical
element
of
cohesion.

15. Lyrics;
Smells
like
teen
spirit
Load
up
on
guns,
bring
your
friends
It's
fun
to
lose
and
to
pretend
She's
overboard
and
self-­‐assured
Oh,
no,
I
know
a
dirty
word
Hello,
Hello,
Hello,
How
Low
(x3).
Hello,
Hello,
Hello
“
“Take
some
MDMA
and
jump
from
a
plane.
With
the
lights
out,
it's
less
dangerous
Here
we
are
now,
entertain
us
When
it
comes
the
*me
of
pulling
the
parachute.
I
feel
stupid
and
contagious
Here
we
are
now,
entertain
us
Think
twice.
Don’t
do
it.
A
mulaao
,
An
albino
,
A
mosquito
,
My
libido
,
Yeah
Wait.
I'm
worse
at
what
I
do
best
Wait
*ll
you
see
the
earth
becoming
bigger
and
bigger.
And
for
this
giw
I
feel
blessed
Our
liWle
group
(tribe)
has
always
been
Wait
*ll
you
realize
that
you
are
dying.
And
always
will
unRl
the
end
Wait
*ll
your
face
is
50
cm
far
from
the
ground.
With
the
lights
out,
it's
less
dangerous
Here
we
are
now,
entertain
us
That
moment
before
you
die,
that
moment
before
I
feel
stupid
and
contagious
Here
we
are
now,
entertain
us
everything
disappears…
U
feel
alive.
More
than
ever
before.
(Guitar
solo)
That
moment
is
worth
to
die
for.
“
And
I
forget
just
why
I
taste
Oh,
yeah,
I
guess
it
makes
me
smile
I
found
it
hard,
it's
hard
to
find
Immortal
Kurt
Cobain.
Oh
well,
whatever,
nevermind
With
the
lights
out,
it's
less
dangerous
Here
we
are
now,
entertain
us
I
feel
stupid
and
contagious
Here
we
are
now,
entertain
us

16. Bad
girls
-­‐
M.I.A.

17. Awer
all,
yeah.
To
be
a
twentysomething
is
risky
these
days.
The
quarter-­‐life
crisis
is
a
period
of
confusion
and
fear.
There
is
a
cultural
feeling
of
failing
before
even
trying.
The
quarter-­‐life
crisis
describes
a
period
of
your
life
when
you
are
making
plans
for
the
rest
of
your
days.
-­‐ All
the
models
and
references
for
youngsters
nowadays
Youth
unemployment
rates
in
the
EU
27
and
the
Eurozone
are
really
pessimisRc
-­‐
death
at
27,
serious
issues
published
by
the
media
on
young
adults
behaviour,
drug
abuse,
violence
etc,
some
cases
of
success
that
are
meant
to
be
inspira*onal
for
youngsters
but
that
turns
into
frustra*on
and
an
early
feeling
of
failing
along
of
course
with
the
high
unemployment
rate
in
Europe.
-­‐ Moreover
the
situaRon
outside
gets
worst
by
the
endless
economical
crisis,
corrupRon
cases,
lack
of
trust
in
poliRcs…
All
the
rules
around
the
twentysomethings‘
world
are
falling
apart.

18. This
world
belongs
to
those
who
want
it
more
-­‐
and
it
Smells
like
teen
spirit.
But
let’s
don’t
forget
something;
this
generaRon
is
leading
the
way.
They
have
the
duty
of
improving
the
present
world.
Twentysomethings
to
learn
that
if
the
world
doesn’t
have
a
place
where
they
can
be
happy,
they
have
to
build
it,
fight
for
it,
and
be
brave
along
the
way.
That’s
exactly
what
they
are
doing…
their
future,
their
rules…
2011
person
of
the
year
ImmigraRon
flow
in
Europe
keeps
Time
for
change;
Soon
all
the
CEOs
will
according
to
TIME
magazine.
growing.
eg:
the
Arab
Spring>
have
taWoos.
Young
Adults
&Internet..

19. Maybe
there
are
not
so
many
sources,
experts
or
official
help
for
this
life
crisis,
but
the
truth
is
that
all
of
us
have
it
-­‐
is
about
who
hides
it
beWer.
Also,
in
a
fragmented
world
were
everything
seems
to
go
solo
in
mulRple
direcRons
there
is
something
that
unify
us;
all
the
confusion
and
fear
of
this
period
and
the
desire
of
changing
that.
So
every
day
to
live
is
a
great
opportunity.