This document summarizes a study on customer perceptions of digital wallets. It includes sections on the industrial profile of digital payments in India, the objectives of the study, data analysis of surveys conducted in Khattalwada, Sanjan, findings from the surveys, and conclusions. The surveys found that Google Pay had the largest market share of the digital wallets, followed by PhonePe, Paytm, and BHIM. Most respondents were aware of how digital wallets work and wanted to use them to replace cash payments. In conclusion, the study provided insights into customer awareness and perceptions of digital wallets in a rural area of India.

1. “A Study on Costumer Perception towards Digital Wallet”
Project Guide:
Mr. Amar Vangad
MBA, BBA, UGC-
NET(Mangement), CFM
Presented By:
Hardik Bhandari MBA
(Finance)

2. About Digital Wallet
Table of Contents
1
Industrial Profile
2
Objectives to Study
3
Data Analysis
6
Finding
75
Research Methodology
4
8
Literature Review
Conclusion
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3. About
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4. ● A digital wallet is a software based system that allows an individual to make e-
commerce transactions. By using a digital wallet, e-transactions can be done easily
through computers, tablets or smartphones.
● These pieces of software may be included in a bank's mobile app, or as a payments
platform.
● It is the revolution in Payment System.
About Digital Wallet
Source: https://www.investopedia.com/terms/d/digital-wallet.asp Seat No: 31642

5. Industrial Profile
• The digital payment industry is gain momentum
after demonetization.
• According to a report by Google and Boston
Consulting Group (BCG), the Indian digital payments
industry is estimated to touch $500 billion in 2020.
• India is pegged to have the most evolved system
compared to 25 other countries.
Source: https://www.ibef.org/blogs/digital-payment-industry-in-india Seat No: 31642

6. Objective of Study
● To identify the top 5
digital wallet service
providers in
Khattalwada, Sanjan.
● To find out the
awareness and
perception of the users
towards digital wallets
in area of Khattalwada,
Sanjan.
● To know whether rural
people are getting
updated them self to the
updated technology.
1 2 3
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7. Literature Review
• Types of digital wallet by Helin
• Reasons to use digital wallet by Trends.
• Security in Digital wallet by Sachdev.
Source: https://www.ibef.org/blogs/digital-payment-industry-in-india
TRENDS, F. (n.d.). Discover. Retrieved from Discover: discover.com/credit-cards/resources/8-reasons-to-use-a-digital-wallet/
Sachdev, N. (2019, 2 29). Retrieved from Sociable: https://sociable.co/mobile/evolution-ewallets-history-benefits-withdrawals/
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8. Data Analysis
Research
Instrumental
Sampling
Technique
Sample Size
Research Methodology
Source of Data
Research
Design
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9. Data Analysis
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10. Area: Khattalwada, St Sanjan- 396120 Dist: Valsad State: Gujarat
86Respondent
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11. 31
21 20
10
13
5
Google pay PayTM Phone Pay BHIM Bank official
App
Others
Digital wallet app
Google pay PayTM Phone Pay BHIM Bank official App Others
Top 5 Digital wallet Service Provider
(Sources: Data Collected through questionnaire) Seat No: 31642

12. User of Digital Wallet
(Sources: Data Collected through questionnaire)
59
41
User of Digital Wallet Non User of Digital Wallet
Users or Non user
User of Digital Wallet Non User of Digital Wallet
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13. Alternate to Cash
84
16
Yes No
Replacement of cash
Yes No
(Sources: Data Collected through questionnaire) Seat No: 31642

14. Findings
• Google pay had the market of 31%,
Followed by Phone pay, PayTm and
UPI BHIM
• 59% of the respondent were fully aware
about the functionality and usage of
digital wallet
• 84% of the respondent wanted to use
maximum cash payments through
digital wallet
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15. Conclusion
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16. Thank-you
24
Hardik Bhandari 24
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