The document discusses the significance of mobile innovations, particularly SMS, for business processes, highlighting its extensive global penetration and user engagement rates. It notes the effectiveness of SMS in driving high redemption rates for offers, as well as its growing popularity as a mobile advertising medium. The insights indicate that SMS, due to its simplicity and reach, remains a powerful tool for businesses to engage customers.

1. Mobile Innovations for Business!
Mobile innovations for business

2. Rory Bernard – rory@miikiigroup.com, rorybernard
Miikii
• Specialise in Mobile enabled business
processes.
• Rory Bernard
– CEO Aspect Technologies, COO LB Icon
• Nick Beitner
– CTO Aspect Technologies, Snr. Architect LBi

3. Rory Bernard – rory@miikiigroup.com, rorybernard
Context
Map by http://xkcd.com/802/

4. Rory Bernard – rory@miikiigroup.com, rorybernard
Context
Map by http://xkcd.com/802/

5. Rory Bernard – rory@miikiigroup.com, rorybernard
Stats
• Global penetration 50% by 2012 - 4bn+ devices
• SMS is the only automated way to get to all of them
• 200,000 texts sent per second
• 90% of adults send 1/day, 50% send 10+/day
• 17% growth in UK users of SMS in last 12 months
• Smart phones are driving SMS growth 10%+/annum
• Regulation means spam is low, 98% read rate
compared to <5% of email.

6. Rory Bernard – rory@miikiigroup.com, rorybernard
Growth

7. Rory Bernard – rory@miikiigroup.com, rorybernard
• SMS drives uniquely high redemption rates.
Used to drive customers to store with an offer results in
additional purchases. Redemption rates in excess of 65%
• Use on EPOS in conjunction with QR cades and
WAP to enrich the smartphone experience
• Still caters for all users, whatever their mobile
Response

8. Rory Bernard – rory@miikiigroup.com, rorybernard
Advertising
SMS is the second most popular mobile advertising
medium (25%) behind display (48%)

9. Rory Bernard – rory@miikiigroup.com, rorybernard
Why SMS?
Simplicity is the greatest sophistication
L. Da Vinci .

10. Rory Bernard – rory@miikiigroup.com, rorybernard
Discussion/Demo