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Discussion 8
"Logistics, Distribution, Imports, and Exports" Please respond
to the following:
· Amazon is known for having a very efficient and effective
supply chain that delivers their products right the first time.
Suggest at least three (3) logistical challenges a domestic
company must consider prior to pursuing a global trade
strategy. Next, compare and contrast the different direct or
indirect strategies an import or export organization can
implement to make the supply chain process more efficient. Be
sure to state which strategies you believe are most efficient.
Justify your response.
Response 1 (Jasmine) :
· Amazon is known for having a very efficient and effective
supply chain that delivers their products right the first time.
Suggest at least three (3) logistical challenges a domestic
company must consider prior to pursuing a global trade
strategy. Next, compare and contrast the different direct or
indirect strategies an import or export organization can
implement to make the supply chain process more efficient. Be
sure to state which strategies you believe are most efficient.
Justify your response.
A domestic company must consider exchange rate
fluctuations, security, and distance before pursuing a global
trade strategy. Since the exchange rate can fluctuate, companies
sometimes choose the fastest distribution method to secure the
needed profit. If distribution is handled too quickly and not
efficiently, it could result in delivery issues. Security is a
challenge in a risky environment. It is a major concern in a
country with lots of theft and war occurring. Distance is the
most common challenge because the further the product must be
shipped the cost increases. For example, when ordering
something off Amazon, the shipping fee is higher for an item
coming from overseas versus domestically. After those three
challenges are addressed, the company can make an informed
decision choosing the mode of transportation.
Indirect exporting uses a third party or middleman to
exchange goods while direct does not. For example, an export
broker is someone who brings together a domestic manufacturer
and an overseas buyer for an export sale and earns commission
for establishing the contact that results in the sale. Direct
exporting is handled by an in-house clerk that deals directly
with the buyer and is responsible for the selling and directing of
the export sales activities.
Response 2 (Edwin) :
Logistics, Distribution, Imports, and Exports
A domestic company needs to consider logistical problems
before incorporating an international trade method. The three
considerations include shipment, transportation, and traditions.
First, a firm should consider the eligibility of shipping
documents. The seller needs to verify the sending and clearing
details of the client before shipping goods (Mangan & Lalwani,
2016). The papers must be assessed to establish their
compliance with the nation’s policies. The authorities can
incorporate strategies due to logistics changes before
dispatching products to the clients (Mangan & Lalwani, 2016).
The method is essential in reducing delays to prevent incurring
additional costs.
Import and export corporations can incorporate different supply
chain processes to enhance the delivery of goods. The direct
logistic methods that can be utilized include wholesaling,
distributing, retailing, and procuring (Mangan & Lalwani,
2016). The indirect methods are export houses, including
businesspersons and international corporations in the country
(Mangan & Lalwani, 2016).
Comparison and Contrasting
The primary similarity is that direct and indirect methods are
global promotion entry methods that focus on shipment,
organized settlements and controlling processes in the
international industry. The first difference is that the indirect
strategy is appropriate for corporations that market facilities
generate profits in the short-term (Manners-Bell et al., 2014).
However, the direct promotional plan is suitable for firms that
deal with physical items and are imported. The organizations
focus on generating profits in the long-term. Direct methods are
essential in assisting organizations in obtaining market
knowledge and create distribution channels by managing the
processing mediums (Manners-Bell et al., 2014).
Justification
Companies need to create platforms for every industry to ensure
that they facilitate international expansion. First, corporations
need to designing effective domestic and global frameworks.
Secondly, organizations need to implement international models
to attain desired expectations (Manners-Bell et al., 2014). The
operating structure should demonstrate the company’s planning
methods for incorporating the global framework and connect the
operations with corporate locations.
References
Mangan, J., & Lalwani, C. (2016). Global logistics and supply
chain management. Chichester: Wiley.
Manners-Bell, J., Cullen, T., Roberson, C., & Kogan Page.
(2014). Logistics and supply chain in emerging markets.
London: Kogan Page.
Assignment 2: Evaluating Market Research Tools
Due Week 8 and worth 240 points
As graduate students, you understand the importance of
utilizing research to develop solutions to the problem
statements associated with the writing assignment questions.
The purpose of this assignment is to evaluate the different tools
that can be utilized to determine the best locations to expand
trade operations.
For this assignment, you will utilize the two international trade
market research sites listed below (plus your own research
strategies) to evaluate the best country to establish trade. Using
the same company from the Week 4 discussion, examine the
Market Analyses provided by GlobalTrade.net, located
athttp://www.globaltrade.net/international-market-analyses-
reports.html. On the left-hand side of the page, there is a
section titled, “Browse the Market Analyses by Industry.” Click
on the industry that is closest to the selected company from the
Week 4 discussion. Review the resources that this search yields
in order to gather information on possible countries where the
company could expand.
Next, using the same criteria, compare the information you
located from GlobalTrade.net against the Market Research
Database from U.S. Commercial Services located
at https://www.export.gov/Market-Intelligence. You may also
use the Internet or Strayer databases to conduct any additional
research.
Finally, expand your research using information provided by the
course textbook, company websites, country government
websites, CIA World Factbook, Strayer digital library, or other
expert resources.
Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment. The business can
be any business of your choosing, although it is recommended
that you choose a field that you are currently working in or have
previously worked so that you are starting with more
knowledge. However, you must remove any and all identifying
information that would enable someone to identify the
organization(s) that you have used.
Tip: Review previous discussion posts.You may have already
started something on which you can expand in this assignment.
Use the basic outline below to draft your paper. Organize your
responses to each question (except Questions 1 and 6) under the
following section headings:
· International Market Research by Industry (for Question 2)
· Market Research Information (for Question 3)
· It's Your Call — Where Are You Going to Look When You
Need Information? (for Questions 4 and 5)
Write a five to seven (5-7) page paper in which you do the
following:
1. Provide a brief (one [1] paragraph) description of the core
industry associated with the organization (selected in
Assignment 1) and provide a current assessment of the
opportunity this industry offers for global trade.
2. From your research efforts on the Global Trade site,
recommend at least one (1) country that would provide market
potential for this industry, as well as your company culture.
Support your answer by providing your findings as they relate
to key factors that would support this industry (consumer needs,
economies of scale, adoption rate of culture, brand awareness,
market stability, political stability, infrastructure, or logistical
considerations).
3. From your research efforts on the U.S. Commercial Services
site, recommend a different country that would provide market
potential for the industry and your company culture. Support
your answer by providing your findings as they relate to key
factors that would support this industry (consumer needs,
economies of scale, adoption rate of culture, brand awareness,
market stability, political stability, infrastructure, or logistical
considerations).
4. Determine which of the two (2) sites provides better
marketing research information for developing an effective
global strategic growth plan for your company and related
industry. Discuss the reliable standards that are available to
fact-check the accuracy and timeliness of the data provided by
international trade sites.
5. Describe the primary barrier to entry that may impact the
success of your company’s international expansion. Provide a
rationale for your response.
6. Use at least six (6) quality references. Note: Wikipedia and
other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Evaluate the economic, political, legal, financial, and cultural
factors of global trade.
· Analyze global segmentation, positioning, and research
essential for developing a comparative advantage.
· Analyze the main drivers associated with market entry, pricing
strategies, and frontline sales in the global marketplace.
· Examine the main types of global distribution systems and
global logistics.
· Evaluate the theories of international trade design in the
development of a global strategic plan.
· Use technology and information resources to research issues in
global marketing management.
· Write clearly and concisely about global marketing
management using proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills,
using the following rubric.
Points: 240
Assignment 2: Evaluating Market Research Tools
Criteria
UnacceptableBelow 70% F
Fair70-79% C
Proficient80-89% B
Exemplary90-100% A
1. Provide a brief (one [1] paragraph) description of the core
industry associated with the organization (selected in
Assignment 1) and provide a current assessment of the
opportunity this industry offers for global trade.
Weight: 15%
Did not submit or incompletely provided a brief (one [1]
paragraph) description of the core industry associated with the
organization (selected in Assignment 1) and provided a current
assessment of the opportunity this industry offers for global
trade.
Partially provided a brief (one [1] paragraph) description of the
core industry associated with the organization (selected in
Assignment 1) and provided a current assessment of the
opportunity this industry offers for global trade.
Satisfactorily provided a brief (one [1] paragraph) description
of the core industry associated with the organization (selected
in Assignment 1) and provided a current assessment of the
opportunity this industry offers for global trade.
Thoroughly provided a brief (one [1] paragraph) description of
the core industry associated with the organization (selected in
Assignment 1) and provided a current assessment of the
opportunity this industry offers for global trade.
2. From your research efforts on the Global Trade site,
recommend at least one (1) country that would provide market
potential for this industry, as well as your company culture.
Support your answer by providing your findings as they relate
to key factors that would support this industry (consumer needs,
economies of scale, adoption rate of culture, brand awareness,
market stability, political stability, infrastructure, or logistical
considerations).
Weight: 15%
Did not submit or incompletely recommended at least one (1)
country that would provide market potential for this industry, as
well as your company culture. Did not submit or incompletely
supported your answer by providing your findings as they relate
to key factors that would support this industry (consumer needs,
economies of scale, adoption rate of culture, brand awareness,
market stability, political stability, infrastructure, or logistical
considerations).
Partially recommended at least one (1) country that would
provide market potential for this industry, as well as your
company culture. Partially supported your answer by providing
your findings as they relate to key factors that would support
this industry (consumer needs, economies of scale, adoption
rate of culture, brand awareness, market stability, political
stability, infrastructure, or logistical considerations).
Satisfactorily recommended at least one (1) country that would
provide market potential for this industry, as well as your
company culture. Satisfactorily supported your answer by
providing your findings as they relate to key factors that would
support this industry (consumer needs, economies of scale,
adoption rate of culture, brand awareness, market stability,
political stability, infrastructure, or logistical considerations).
Thoroughly recommended at least one (1) country that would
provide market potential for this industry, as well as your
company culture. Thoroughly supported your answer by
providing your findings as they relate to key factors that would
support this industry (consumer needs, economies of scale,
adoption rate of culture, brand awareness, market stability,
political stability, infrastructure, or logistical considerations).
3. From your research efforts on the U.S. Commercial Services
site, recommend a different country that would provide market
potential for the industry and your company culture. Support
your answer by providing your findings as they relate to key
factors that would support this industry (consumer needs,
economies of scale, adoption rate of culture, brand awareness,
market stability, political stability, infrastructure, or logistical
considerations).
Weight: 20%
Did not submit or incompletely recommended a different
country that would provide market potential for the industry and
your company culture. Did not submit or incompletely
supported your answer by providing your findings as they relate
to key factors that would support this industry (consumer needs,
economies of scale, adoption rate of culture, brand awareness,
market stability, political stability, infrastructure, or logistical
considerations).
Partially recommended a different country that would provide
market potential for the industry and your company culture.
Partially supported your answer by providing your findings as
they relate to key factors that would support this industry
(consumer needs, economies of scale, adoption rate of culture,
brand awareness, market stability, political stability,
infrastructure, or logistical considerations).
Satisfactorily recommended a different country that would
provide market potential for the industry and your company
culture. Satisfactorily supported your answer by providing your
findings as they relate to key factors that would support this
industry (consumer needs, economies of scale, adoption rate of
culture, brand awareness, market stability, political stability,
infrastructure, or logistical considerations).
Thoroughly recommended a different country that would
provide market potential for the industry and your company
culture. Thoroughly supported your answer by providing your
findings as they relate to key factors that would support this
industry (consumer needs, economies of scale, adoption rate of
culture, brand awareness, market stability, political stability,
infrastructure, or logistical considerations).
4. Determine which of the two (2) sites provides better
marketing research information for developing an effective
global strategic growth plan for your company and related
industry. Discuss the reliable standards that are available to
fact-check the accuracy and timeliness of the data provided by
international trade sites.
Weight: 20%
Did not submit or incompletely determined which of the two (2)
sites provides better marketing research information for
developing an effective global strategic growth plan for your
company and related industry. Did not submit or incompletely
discussed the reliable standards that are available to fact-check
the accuracy and timeliness of the data provided by
international trade sites.
Partially determined which of the two (2) sites provides better
marketing research information for developing an effective
global strategic growth plan for your company and related
industry. Partially discussed the reliable standards that are
available to fact-check the accuracy and timeliness of the data
provided by international trade sites.
Satisfactorily determined which of the two (2) sites provides
better marketing research information for developing an
effective global strategic growth plan for your company and
related industry. Satisfactorily discussed the reliable standards
that are available to fact-check the accuracy and timeliness of
the data provided by international trade sites.
Thoroughly determined which of the two (2) sites provides
better marketing research information for developing an
effective global strategic growth plan for your company and
related industry. Thoroughly discussed the reliable standards
that are available to fact-check the accuracy and timeliness of
the data provided by international trade sites.
5. Describe the primary barrier to entry that may impact the
success of your company’s international expansion. Provide a
rationale for your response.
Weight: 15%
Did not submit or incompletely described the primary barrier to
entry that may impact the success of your company’s
international expansion. Did not submit or incompletely
provided a rationale for your response.
Partially described the primary barrier to entry that may impact
the success of your company’s international expansion. Partially
provided a rationale for your response.
Satisfactorily described the primary barrier to entry that may
impact the success of your company’s international expansion.
Satisfactorily provided a rationale for your response.
Thoroughly described the primary barrier to entry that may
impact the success of your company’s international expansion.
Thoroughly provided a rationale for your response.
6. Use at least six (6) quality references.
Weight: 5%
No references provided.
Does not meet the required number of references; some or all
references are poor-quality choices.
Meets number of required references; all references are high-
quality choices.
Exceeds number of required references; all references are high-
quality choices.
7. Clarity, writing mechanics, and formatting requirements
Weight: 10%
More than 6 errors present.
5-6 errors present.
3-4 errors present.
0-2 errors present.

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Discussion 8Logistics, Distribution, Imports, and Exports Plea.docx

  • 1. Discussion 8 "Logistics, Distribution, Imports, and Exports" Please respond to the following: · Amazon is known for having a very efficient and effective supply chain that delivers their products right the first time. Suggest at least three (3) logistical challenges a domestic company must consider prior to pursuing a global trade strategy. Next, compare and contrast the different direct or indirect strategies an import or export organization can implement to make the supply chain process more efficient. Be sure to state which strategies you believe are most efficient. Justify your response. Response 1 (Jasmine) : · Amazon is known for having a very efficient and effective supply chain that delivers their products right the first time. Suggest at least three (3) logistical challenges a domestic company must consider prior to pursuing a global trade strategy. Next, compare and contrast the different direct or indirect strategies an import or export organization can implement to make the supply chain process more efficient. Be sure to state which strategies you believe are most efficient. Justify your response. A domestic company must consider exchange rate fluctuations, security, and distance before pursuing a global trade strategy. Since the exchange rate can fluctuate, companies sometimes choose the fastest distribution method to secure the needed profit. If distribution is handled too quickly and not efficiently, it could result in delivery issues. Security is a challenge in a risky environment. It is a major concern in a country with lots of theft and war occurring. Distance is the most common challenge because the further the product must be shipped the cost increases. For example, when ordering something off Amazon, the shipping fee is higher for an item
  • 2. coming from overseas versus domestically. After those three challenges are addressed, the company can make an informed decision choosing the mode of transportation. Indirect exporting uses a third party or middleman to exchange goods while direct does not. For example, an export broker is someone who brings together a domestic manufacturer and an overseas buyer for an export sale and earns commission for establishing the contact that results in the sale. Direct exporting is handled by an in-house clerk that deals directly with the buyer and is responsible for the selling and directing of the export sales activities. Response 2 (Edwin) : Logistics, Distribution, Imports, and Exports A domestic company needs to consider logistical problems before incorporating an international trade method. The three considerations include shipment, transportation, and traditions. First, a firm should consider the eligibility of shipping documents. The seller needs to verify the sending and clearing details of the client before shipping goods (Mangan & Lalwani, 2016). The papers must be assessed to establish their compliance with the nation’s policies. The authorities can incorporate strategies due to logistics changes before dispatching products to the clients (Mangan & Lalwani, 2016). The method is essential in reducing delays to prevent incurring additional costs. Import and export corporations can incorporate different supply chain processes to enhance the delivery of goods. The direct logistic methods that can be utilized include wholesaling, distributing, retailing, and procuring (Mangan & Lalwani, 2016). The indirect methods are export houses, including businesspersons and international corporations in the country (Mangan & Lalwani, 2016).
  • 3. Comparison and Contrasting The primary similarity is that direct and indirect methods are global promotion entry methods that focus on shipment, organized settlements and controlling processes in the international industry. The first difference is that the indirect strategy is appropriate for corporations that market facilities generate profits in the short-term (Manners-Bell et al., 2014). However, the direct promotional plan is suitable for firms that deal with physical items and are imported. The organizations focus on generating profits in the long-term. Direct methods are essential in assisting organizations in obtaining market knowledge and create distribution channels by managing the processing mediums (Manners-Bell et al., 2014). Justification Companies need to create platforms for every industry to ensure that they facilitate international expansion. First, corporations need to designing effective domestic and global frameworks. Secondly, organizations need to implement international models to attain desired expectations (Manners-Bell et al., 2014). The operating structure should demonstrate the company’s planning methods for incorporating the global framework and connect the operations with corporate locations. References Mangan, J., & Lalwani, C. (2016). Global logistics and supply chain management. Chichester: Wiley. Manners-Bell, J., Cullen, T., Roberson, C., & Kogan Page. (2014). Logistics and supply chain in emerging markets. London: Kogan Page. Assignment 2: Evaluating Market Research Tools
  • 4. Due Week 8 and worth 240 points As graduate students, you understand the importance of utilizing research to develop solutions to the problem statements associated with the writing assignment questions. The purpose of this assignment is to evaluate the different tools that can be utilized to determine the best locations to expand trade operations. For this assignment, you will utilize the two international trade market research sites listed below (plus your own research strategies) to evaluate the best country to establish trade. Using the same company from the Week 4 discussion, examine the Market Analyses provided by GlobalTrade.net, located athttp://www.globaltrade.net/international-market-analyses- reports.html. On the left-hand side of the page, there is a section titled, “Browse the Market Analyses by Industry.” Click on the industry that is closest to the selected company from the Week 4 discussion. Review the resources that this search yields in order to gather information on possible countries where the company could expand. Next, using the same criteria, compare the information you located from GlobalTrade.net against the Market Research Database from U.S. Commercial Services located at https://www.export.gov/Market-Intelligence. You may also use the Internet or Strayer databases to conduct any additional research. Finally, expand your research using information provided by the course textbook, company websites, country government websites, CIA World Factbook, Strayer digital library, or other expert resources. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. The business can
  • 5. be any business of your choosing, although it is recommended that you choose a field that you are currently working in or have previously worked so that you are starting with more knowledge. However, you must remove any and all identifying information that would enable someone to identify the organization(s) that you have used. Tip: Review previous discussion posts.You may have already started something on which you can expand in this assignment. Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following section headings: · International Market Research by Industry (for Question 2) · Market Research Information (for Question 3) · It's Your Call — Where Are You Going to Look When You Need Information? (for Questions 4 and 5) Write a five to seven (5-7) page paper in which you do the following: 1. Provide a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provide a current assessment of the opportunity this industry offers for global trade. 2. From your research efforts on the Global Trade site, recommend at least one (1) country that would provide market potential for this industry, as well as your company culture. Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).
  • 6. 3. From your research efforts on the U.S. Commercial Services site, recommend a different country that would provide market potential for the industry and your company culture. Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). 4. Determine which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Discuss the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites. 5. Describe the primary barrier to entry that may impact the success of your company’s international expansion. Provide a rationale for your response. 6. Use at least six (6) quality references. Note: Wikipedia and other websites do not qualify as academic resources. Your assignment must follow these formatting requirements: · Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. · Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:
  • 7. · Evaluate the economic, political, legal, financial, and cultural factors of global trade. · Analyze global segmentation, positioning, and research essential for developing a comparative advantage. · Analyze the main drivers associated with market entry, pricing strategies, and frontline sales in the global marketplace. · Examine the main types of global distribution systems and global logistics. · Evaluate the theories of international trade design in the development of a global strategic plan. · Use technology and information resources to research issues in global marketing management. · Write clearly and concisely about global marketing management using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Assignment 2: Evaluating Market Research Tools Criteria UnacceptableBelow 70% F Fair70-79% C Proficient80-89% B Exemplary90-100% A 1. Provide a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provide a current assessment of the opportunity this industry offers for global trade.
  • 8. Weight: 15% Did not submit or incompletely provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade. Partially provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade. Satisfactorily provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade. Thoroughly provided a brief (one [1] paragraph) description of the core industry associated with the organization (selected in Assignment 1) and provided a current assessment of the opportunity this industry offers for global trade. 2. From your research efforts on the Global Trade site, recommend at least one (1) country that would provide market potential for this industry, as well as your company culture. Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Weight: 15% Did not submit or incompletely recommended at least one (1) country that would provide market potential for this industry, as well as your company culture. Did not submit or incompletely supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Partially recommended at least one (1) country that would
  • 9. provide market potential for this industry, as well as your company culture. Partially supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Satisfactorily recommended at least one (1) country that would provide market potential for this industry, as well as your company culture. Satisfactorily supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Thoroughly recommended at least one (1) country that would provide market potential for this industry, as well as your company culture. Thoroughly supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). 3. From your research efforts on the U.S. Commercial Services site, recommend a different country that would provide market potential for the industry and your company culture. Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Weight: 20% Did not submit or incompletely recommended a different country that would provide market potential for the industry and your company culture. Did not submit or incompletely supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical
  • 10. considerations). Partially recommended a different country that would provide market potential for the industry and your company culture. Partially supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Satisfactorily recommended a different country that would provide market potential for the industry and your company culture. Satisfactorily supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). Thoroughly recommended a different country that would provide market potential for the industry and your company culture. Thoroughly supported your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations). 4. Determine which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Discuss the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites. Weight: 20% Did not submit or incompletely determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Did not submit or incompletely discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites.
  • 11. Partially determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Partially discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites. Satisfactorily determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Satisfactorily discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites. Thoroughly determined which of the two (2) sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry. Thoroughly discussed the reliable standards that are available to fact-check the accuracy and timeliness of the data provided by international trade sites. 5. Describe the primary barrier to entry that may impact the success of your company’s international expansion. Provide a rationale for your response. Weight: 15% Did not submit or incompletely described the primary barrier to entry that may impact the success of your company’s international expansion. Did not submit or incompletely provided a rationale for your response. Partially described the primary barrier to entry that may impact the success of your company’s international expansion. Partially provided a rationale for your response. Satisfactorily described the primary barrier to entry that may impact the success of your company’s international expansion. Satisfactorily provided a rationale for your response. Thoroughly described the primary barrier to entry that may impact the success of your company’s international expansion. Thoroughly provided a rationale for your response. 6. Use at least six (6) quality references.
  • 12. Weight: 5% No references provided. Does not meet the required number of references; some or all references are poor-quality choices. Meets number of required references; all references are high- quality choices. Exceeds number of required references; all references are high- quality choices. 7. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present. 5-6 errors present. 3-4 errors present. 0-2 errors present.